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Courses Offered in Montanita Spanish School
Montanita is a small village northwest of Guayaquil, the largest city of Ecuador, on a 180 kilometer ride. It is known by both tourist and locales for its surfing beach. Because of its recognition as the best surfing place in Ecuador, it draws lots of ...
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The Hebrew Language
Modern Hebrew has experienced some changes in phonology, syntax, and morphology. Pronunciation of a variety of orthographical forms has changed, as well as the system for prefixing and suffixing prepositions to nouns and pronouns. Ancient Hebrew seemed...
Posted To Twitter As: The Hebrew Language @ Error - Modern Hebrew has experienced some changes in phonology, syntax, and morphology. Pronunciation of a variety... (view)
Chuck Norris completa 70 anos!
Hoje nosso famosíssimo e mitológico Chuck Norris completa 70 anos!
Posted To Twitter As: Chuck Norris completa 70 anos! @ Error - Hoje nosso famosíssimo e mitológico Chuck Norris completa 70 anos! (view)
titulo
Entry Excerpt
Posted To Twitter As: titulo @ Error - Entry Excerpt (view)
teste
oO
Posted To Twitter As: teste @ Error - oO (view)
Learn Japanese Fast And Effortlessly
It is not an impossible task to learn Japanese fast. First, enthusiasm, commitment, and focus can go a long way. Second, it helps to know certain basics....
Posted To Twitter As: Learn Japanese Fast And Effortlessly @ Error - It is not an impossible task to learn Japanese fast. First, enthusiasm, commitment, and... (view)
Why Would You Want to Speak Greek?
At first glance learning to speak the Greek language looks an awful lot harder than learning Spanish or French, and if your going to live in Greece then no problem because all Greeks speak English anyway. Or do they?...
Posted To Twitter As: Why Would You Want to Speak Greek? @ Error - At first glance learning to speak the Greek language looks an awful lot harder than learning... (view)
Review of Pimsleur Method, Linguaphone and Rosetta Stone Language Courses
This review is directed towards those people wondering what makes language courses different from one another. We will cover the strengths and weaknesses of the Pimsleur Method, Linguaphone and Rosetta Stone language courses....
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Learn Moroccan Arabic With Audio Lessons
Learn Moroccan Arabic With Audio Lessons...
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Spanish Lessons On Line
Several opportunities are opened if you’re able to speak Spanish fluently. Travel, employment, friendships and professional relationships with Spanish-speaking places and peoples are within your reach; just imagine the various countries and the h...
Posted To Twitter As: Spanish Lessons On Line @ Error - Several opportunities are opened if you’re able to speak Spanish fluently. Travel, employment,... (view)
Quechua Phrases
Quechua is a Native American language spoken in the Andes of South America. It is the most widely spoken language family of the indigenous peoples of the Americas, with a total of probably some 6 to 8 million speakers giving the language long term long...
Posted To Twitter As: Quechua Phrases @ Error - Quechua is a Native American language spoken in the Andes of South America. It is the most widely spoken language... (view)
Learning Chinese Online
A number of older, but nevertheless solid Mandarin Chinese textbooks and grammars are now available online for free. The following five textbooks are available as PDF files....
Posted To Twitter As: Learning Chinese Online @ Error - A number of older, but nevertheless solid Mandarin Chinese textbooks and grammars are now available... (view)
Russian Language Lessons
Russian language learning classes should be top of your list of things to do if you want to get the most out of travelling or working in Russia on any one of the dozens of Russian speaking countries....
Posted To Twitter As: Russian Language Lessons @ Error - Russian language learning classes should be top of your list of things to do if you want to get the most... (view)
Learning Afrikaans Grammar
Afrikaans is the youngest language in the world, having only been in existence since the seventeenth century. It began as the Dutch spoken by working-class farmers and mariners settling at the southernmost tip of Africa....
Posted To Twitter As: Learning Afrikaans Grammar @ Error - Afrikaans is the youngest language in the world, having only been in existence since the seventeenth... (view)
How to learn German effectively
Most of you will agree that learning a new language is not an easy thing to do. It requires you to put lots of efforts and have a certain level of dedication....
Posted To Twitter As: How to learn German effectively @ Error - Most of you will agree that learning a new language is not an easy thing to do. It requires you... (view)
Can You Learn Italian By Podcast?
There are a number of techniques of learning you might rely on should you desired to study a brand new language. Italian is one of the most superb languages and is one of the principal languages in the world....
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Using Learn Spanish CDs For Travel Abroad
A trip to a foreign country can be both and exciting and intimidating venture. You are happy about seeing something new, but not being able to speak the language can be something that is quite scary. While you don’t have to be a scholar in regard...
Posted To Twitter As: Using Learn Spanish CDs For Travel Abroad @ Error - A trip to a foreign country can be both and exciting and intimidating venture. You are... (view)
Spanish Lessons On Line
Several opportunities are opened if you’re able to speak Spanish fluently. Travel, employment, friendships and professional relationships with Spanish-speaking places and peoples are within your reach; just imagine the various countries and the h...
Posted To Twitter As: Spanish Lessons On Line @ Error - Several opportunities are opened if you’re able to speak Spanish fluently. Travel, employment,... (view)
Teach Me Spanish Review – Basic And Effective
Teach Me Spanish is not a fancy language learning program. It does not use elaborate teaching methods or fun and games to teach you to speak Spanish. Instead, it uses simple, time tested, methods that have proven to be effective for most people for man...
Posted To Twitter As: Teach Me Spanish Review – Basic And Effective @ Error - Teach Me Spanish is not a fancy language learning program. It does not use... (view)
Quechua Phrases
Quechua is a Native American language spoken in the Andes of South America. It is the most widely spoken language family of the indigenous peoples of the Americas, with a total of probably some 6 to 8 million speakers giving the language long term long...
Posted To Twitter As: Quechua Phrases @ Error - Quechua is a Native American language spoken in the Andes of South America. It is the most widely spoken language... (view)
Learning Chinese Online
A number of older, but nevertheless solid Mandarin Chinese textbooks and grammars are now available online for free. The following five textbooks are available as PDF files....
Posted To Twitter As: Learning Chinese Online @ Error - A number of older, but nevertheless solid Mandarin Chinese textbooks and grammars are now available... (view)
Learn to Speak Spanish Free
If you want to learn Spanish for free there are various ways of doing so; all of which have varying degrees of success. By far the most effective way is through immersion into your local Hispanic or Latino neighborhood, ONLY attempting to speak Spanish...
Posted To Twitter As: Learn to Speak Spanish Free @ Error - If you want to learn Spanish for free there are various ways of doing so; all of which have varying... (view)
Learning Bulgarian Language
Bulgarian like many other eastern European languages suffers from relative neglect on the part of many language course providers. Luckily there are various courses now available that make the study of Bulgarian much more plausible....
Posted To Twitter As: Learning Bulgarian Language @ Error - Bulgarian like many other eastern European languages suffers from relative neglect on the part of... (view)
Hebrew Learning Program
In this article we will provide you with general guidelines on how to learn Hebrew, describe the main methods to learn Hebrew, and mention the advantages and disadvantages of those methods....
Posted To Twitter As: Hebrew Learning Program @ Error - In this article we will provide you with general guidelines on how to learn Hebrew, describe the main... (view)
Where Can I Learn Japanese?
Do You Want to Learn Japanese Easily? Let’s start by giving a good number of reasons why learning Japanese might be of interest to you....
Posted To Twitter As: Where Can I Learn Japanese? @ Error - Do You Want to Learn Japanese Easily? Let’s start by giving a good number of reasons why... (view)
Learn Navajo Language
Navajo is a member of the Athabaskan family of languages spoken in the southwestern United States by the Navajo Nation. Its native name is Din?izaad. It’s unique in that most of the other Athabakan language family members are from the north....
Posted To Twitter As: Learn Navajo Language @ Error - Navajo is a member of the Athabaskan family of languages spoken in the southwestern United States by the... (view)
Russian Language Lessons
Russian language learning classes should be top of your list of things to do if you want to get the most out of travelling or working in Russia on any one of the dozens of Russian speaking countries....
Posted To Twitter As: Russian Language Lessons @ Error - Russian language learning classes should be top of your list of things to do if you want to get the most... (view)
How to Learn Arabic Language
The Arabic language is the sixth most used language in the world. It is the language spoken in all of the Arab countries and since many of these countries are open to visitors from other parts of the world, you definitely need to speak the language if ...
Posted To Twitter As: How to Learn Arabic Language @ Error - The Arabic language is the sixth most used language in the world. It is the language spoken in all... (view)
Learn Portuguese Fast
There are so many types of online learning programs available today with the advent of the Internet. These online learning programs have aim to create a free social network on which individuals from different countries can meet each other and learn lan...
Posted To Twitter As: Learn Portuguese Fast @ Error - There are so many types of online learning programs available today with the advent of the Internet. These... (view)
Learn Italian Quick
Online language courses can help you learn any language fast (as well as add fun to learning), and learning Italian online can really be full of fun. You are taken through some really hands on procedures that would not only make you comfortable among I...
Posted To Twitter As: Learn Italian Quick @ Error - Online language courses can help you learn any language fast (as well as add fun to learning), and learning... (view)
テスト３
これで大丈夫か？
Posted To Twitter As: テスト３ @ Error - これで大丈夫か？ (view)
テスト２
てすと２
Posted To Twitter As: テスト２ @ Error - てすと２ (view)
【無修正】北海道援● 34 かずえ（一恵） まだ恥ずかしい年頃のロリ系素人
※)動画を見る前に必ず ≪ 年齢認証 ≫ をお願いします。 １８歳以上ですか？ はい / いいえ 【 動画はコチラ 】 ...
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驚愕の最終回！M女からの手紙・・・初めての快楽地獄調教で狂った私！最終章
寒暖の差が激しい今日この頃・・・ 皆様、如何お過ごしでしょうか？ 確定申告ももうすぐで終わりですねぇ。 さあ、もうそこまで春が来ています。 桜も早く見たいですね。
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２０１０．０１．０１ 祇園四条
半蔵のコロッケを食しつつ、祇園ホテルでＴＶを見ながら２０１０年を迎えました。 夕方の新幹線で帰宅するので、京都近郊のどこかを散策す...
Posted To Twitter As: ２０１０．０１．０１ 祇園四条 @ Error -... (view)
The February 5 #FollowFriday
Are you ready? @PatrickReyes Patrick works at GM and is the furthest thing you would think when you think marketing and automaker. If he gets his way, he’ll change the way the auto industry communicates…for the better. On top of his demandi...
Posted To Twitter As: The February 5 #FollowFriday @ Error - Are you ready? @PatrickReyes Patrick works at GM and is the furthest thing you would think when you... (view)
January 29 #FollowFriday
I have been really bad at my #FollowFriday lists since the holidays. But I’m back! @DashalGroup Nick might very well be one of the funniest (is that a word) people I know. The things that come out of his mouth (or fingers) make you stop and think...
Posted To Twitter As: January 29 #FollowFriday @ Error - I have been really bad at my #FollowFriday lists since the holidays. But I’m back! @DashalGroup... (view)
Introducing the Arment Dietrich Tagline Contest
Last week we launched a Facebook fan page contest to create a new tagline for our newly designed Web site, set to launch late this week. We’ve had some great entries, but want to also open it to our blog readers. Following are a couple of our fav...
Posted To Twitter As: Introducing the Arment Dietrich Tagline Contest @ Error - Last week we launched a Facebook fan page contest to create a new tagline for our... (view)
Are Service Businesses Now Facilitators of Conversation?
Today’s digital age is about connection, conversation, and candy. Alright, not candy. I couldn’t think of another C word and I love candy. Connection, conversation, and engagement. Even transparency and honesty. Open your door, pull up your...
Posted To Twitter As: Are Service Businesses Now Facilitators of Conversation? @ Error - Today’s digital age is about connection, conversation, and candy.... (view)
Social Media Boundaries
Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so the friend request makes sense, but I don’t like to let people on my personal Facebook page who I don’t know in real life. This happens ...
Posted To Twitter As: Social Media Boundaries @ Error - Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so... (view)
Preparing Yourself for Media Interviews
I have a long-standing relationship with Hotel Executive and write an article for them quarterly. Today I am grateful for my friendship with their editor and the opportunity to help educate their readers on the importance of communication in a business...
Posted To Twitter As: Preparing Yourself for Media Interviews @ Error - I have a long-standing relationship with Hotel Executive and write an article for them... (view)
How Businesses Are Using Social Media
Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very curious mind. Following is an exerpt of an interview she did with me on how the franchise industry is using social media (I’ve changed to businesses here for pur...
Posted To Twitter As: How Businesses Are Using Social Media @ Error - Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very... (view)
Using the Power of Social Media for Business Growth
In honor of the holiday this week, I am going to post articles I’ve written for other publications in order to thank them for their support and drive traffic to their sites. Today is from AllBusiness.com (with a few changes made from franchising...
Posted To Twitter As: Using the Power of Social Media for Business Growth @ Error - In honor of the holiday this week, I am going to post articles I’ve... (view)
What Kellogg’s and the Great Depression Can Teach You About PR and Marketing
A few weeks ago, my friend Steve McKee wrote in his BusinessWeek column about companies doing their growth a big disservice in a down economy when they cut their advertising and PR budgets. You can read the article and comments here. Then, when I asked...
Posted To Twitter As: What Kellogg’s and the Great Depression Can Teach You About PR and Marketing @ Error - A few weeks ago, my friend Steve McKee wrote... (view)
Social Media Interns: The Pros and Cons
Today’s blog topic came from my friend Jeff Lipschultz. There’s been a lot of talk (and action) lately centered around “Social Media Interns.” Can you share with us the parameters for having an effective program? Some work for free. Some work
Posted To Twitter As: Social Media Interns: The Pros and Cons @ Error - Today’s blog topic came from my friend Jeff Lipschultz. There’s been a lot of... (view)
#FollowFriday – November 6, 2009
@mbernier I’ve just recently met Matt on Twitter, but he lives in Denver so you know we’ve become quick friends. He started a team on Movember.com, an organization designed to change the face of men’s health. The men involved are grow...
Posted To Twitter As: #FollowFriday – November 6, 2009 @ Error - @mbernier I’ve just recently met Matt on Twitter, but he lives in Denver so you know... (view)
Mastering the Art of Difficult Conversations
Last week I read an article on Harvard Business Review called “The Martial Art of Difficult Conversations.” While the author related a personal story to reflect on how to have conflict conversations, it very well applies to business. I hate...
Posted To Twitter As: Mastering the Art of Difficult Conversations @ Error - Last week I read an article on Harvard Business Review called “The Martial Art... (view)
Twenty Blogs You Should Check Out
Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the idea worked magically well! You each had great ideas and I’ll be using them here, which also means about 30 seconds of fame for you and a prize! Today ...
Posted To Twitter As: Twenty Blogs You Should Check Out @ Error - Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the... (view)
It’s Okay to Fail
Today I have a guest blog post on Find Your Nerve, the brain child of my friend Steve McKee. Steve runs an ad agency in Albuquerque, McKee Wallwork Cleveland, and is the author of “When Growth Stalls.” A couple of months he called me and sa...
Posted To Twitter As: It’s Okay to Fail @ Error - Today I have a guest blog post on Find Your Nerve, the brain child of my friend Steve McKee. Steve runs... (view)
Q&A with Tasti D-Lite Director of Social Technologies
B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a frozen dessert company that has a cult-like following in New York City. They’ve begun franchising, in order to bring the cult to other parts of the country, and B.J. is tasked not...
Posted To Twitter As: Q&A with Tasti D-Lite Director of Social Technologies @ Error - B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a... (view)
Edelman Admits They Don’t Know Social Media
It’s been a while since something in the news has gotten me fired up, but it happened this week. I saw the headline “Younger employees help senior executives unlock social media mystery” and clicked on the story to learn more. I expec...
Posted To Twitter As: Edelman Admits They Don’t Know Social Media @ Error - It’s been a while since something in the news has gotten me fired up, but... (view)
Crowdsourcing the FADS Blog Content
Last night I went to write today’s blog post and ended up with writer’s block. As I told Nancy Myrland, the only thing I really wanted to do is snuggle in my flannel sheets with the down comforter and the remote control. Instead, however, I asked my T
Posted To Twitter As: Crowdsourcing the FADS Blog Content @ Error - Last night I went to write today’s blog post and ended up with writer’s block. As I told... (view)
PR Implications of the Obama/FOX Feud
My husband, a Democrat adviser, joyfully recounted the Obama/FOX feud for me over drinks on Friday night. He hates FOX. So much so, that he changes my brother’s preset stations on both his TV and radio every time we’re in Denver. He won...
Posted To Twitter As: PR Implications of the Obama/FOX Feud @ Error - My husband, a Democrat adviser, joyfully recounted the Obama/FOX feud for me over drinks on... (view)
Selling Social Media to Your Executive Team: Part Two
Yesterday I moderated a social media monitoring and measuring panel for PRSA Chicago. Amber Naslund from Radian6, Brandon Noel from AllState, and Ian Sohn from Ogilvy 360 Digital were the panelists…and they were really good! We talked a lot abou...
Posted To Twitter As: Selling Social Media to Your Executive Team: Part Two @ Error - Yesterday I moderated a social media monitoring and measuring panel for... (view)
What’s Your Pitch In Today’s Online World?
Last week I was on a flight doing my second favorite thing…eavesdropping (people watching is my favorite). I was so intrigued by the conversation behind me that I stopped reading to listen. Guy #1: What do you do? Guy #2: Business process investigation.
Posted To Twitter As: What’s Your Pitch In Today’s Online World? @ Error - Last week I was on a flight doing my second favorite thing…eavesdropping... (view)
Build Your Online Community
Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost a portion of it here. The time in the early life of social media has come where people are beginning to question if it’s valuable. Many of our clients.
Posted To Twitter As: Build Your Online Community @ Error - Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost... (view)
New FTC Guidelines Should Affect All Who Review Products
This won’t come as news to most of you: Last week the FTC released its new disclosure guidelines for bloggers. I don’t have a vested interest in this as I don’t make money from blogging. And I do believe there should be disclosure and...
Posted To Twitter As: New FTC Guidelines Should Affect All Who Review Products @ Error - This won’t come as news to most of you: Last week the FTC released... (view)
Social Media Transparency
I’ve been meaning to write this blog post all week, but I’m a bit behind. I guess that’s what happens when you sleep all weekend, instead of being a responsible adult. I’m told I needed it. Now I don’t need to sleep for an...
Posted To Twitter As: Social Media Transparency @ Error - I’ve been meaning to write this blog post all week, but I’m a bit behind. I guess... (view)
The First #FollowFriday of October
It seems everyone in Chicago is waiting in anticipation for the International Olympic Committee to decide if we get to have the summer Olympics in 2016. Even I’m on pins and needles and wish they’d hurry up and decide! While I wait, I...
Posted To Twitter As: The First #FollowFriday of October @ Error - It seems everyone in Chicago is waiting in anticipation for the International Olympic... (view)
Rules for Better Engagement: Sometimes It’s As Simple As Two Words
I’m stubborn and I’m a book elitist. For those of you who know me really well, this comes to you as no surprise. I have an English literature degree from a private university. I’ve never read Stephen King because I learned in college ...
Posted To Twitter As: Rules for Better Engagement: Sometimes It’s As Simple As Two Words @ Error - I’m stubborn and I’m a book elitist. For... (view)
Real-World Social Media Ideas
Today I spoke at the Foodservice News Restaurant Business series, a conference created to provide smart business techniques to restaurants owners, operators, and chefs. As I do at the beginning of every speech, I asked the audience a bunch of questions...
Posted To Twitter As: Real-World Social Media Ideas @ Error - Today I spoke at the Foodservice News Restaurant Business series, a conference created to provide... (view)
The September 25 #FollowFriday
I’ve been a bit lazy on the #FollowFriday blogs the past couple of weeks…mostly because my travel schedule is insane and it’s usually mid-afternoon (like it is now) before I’ve been able to get to it. BUT…enough excuses! I...
Posted To Twitter As: The September 25 #FollowFriday @ Error - I’ve been a bit lazy on the #FollowFriday blogs the past couple of weeks…mostly... (view)
Does Social Media Belong to PR?
I’m having an identity crisis and I need your help. It’s no secret we’ve changed our business model this year to incorporate social media into our traditional communication firm. All along I’ve been saying that PR deserves a pl...
Posted To Twitter As: Does Social Media Belong to PR? @ Error - I’m having an identity crisis and I need your help. It’s no secret we’ve... (view)
Mistakes Made In Growing a Business
This week’s Crain’s Chicago Business focuses on enterprising women (and yes, I’m featured). But I’m not blogging about it to toot my own horn. I think there is more to the story than Crain’s was allowed to tell and I want ...
Posted To Twitter As: Mistakes Made In Growing a Business @ Error - This week’s Crain’s Chicago Business focuses on enterprising women (and yes,... (view)
Off the Record Doesn’t Exist
I have an off the record story for you. Many years ago, I secured a feature on 60 Minutes for a client. The story was a three day shoot, turned into 30 minutes for the program, on how catfish are farmed. Catfish, by nature, are bottom feeders. But cot...
Posted To Twitter As: Off the Record Doesn’t Exist @ Error - I have an off the record story for you. Many years ago, I secured a feature on 60 Minutes for... (view)
Using LinkedIn: Is It the Social Media Stepchild?
My friend Paul Segreto thinks LinkedIn is the social media stepchild and that it has yet to hit its prime. I’ve been thinking about this since he said that to me, and I think he’s right. When I first got on LinkedIn, I did it for the same r...
Posted To Twitter As: Using LinkedIn: Is It the Social Media Stepchild? @ Error - My friend Paul Segreto thinks LinkedIn is the social media stepchild and that... (view)
What Gets In the Way of Your Own Success?
My good friend Sarah Robinson wrote a great post on her blog, Maverick Mom, on Monday about the things that hang her up so much that she can’t move forward. She asked her readers what three things hang them up. I thought I’d share here what...
Posted To Twitter As: What Gets In the Way of Your Own Success? @ Error - My good friend Sarah Robinson wrote a great post on her blog, Maverick Mom, on Monday... (view)
Pay It Forward: How Working With Your Competition Is Better for Everyone
I just watched “Pay It Forward” for the 200th time and, of course, cried at the end. I don’t know why I do this. I think I’m going to make it through the end and then Helen Hunt crumbles and I lose it. This time around, though, ...
Posted To Twitter As: Pay It Forward: How Working With Your Competition Is Better for Everyone @ Error - I just watched “Pay It Forward” for the... (view)
Today’s #FollowFriday Goes Out to #SMBChicago
I recently moderated a discussion on social media measurement at #SMBChicago. Following are the people who sat at my table. @monicaobrien Monica is a marketing professional in Chicago who is taking what she is learning in social media and helping clien...
Posted To Twitter As: Today’s #FollowFriday Goes Out to #SMBChicago @ Error - I recently moderated a discussion on social media measurement at #SMBChicago.... (view)
PR Firms Add No Value? Truth or Fiction?
Yesterday I read an article titled, “90 percent of PR firms add no value.” My friend Jeff Mello sent it to me wanting my opinion on it and (I think) wanting me to get fired up. The truth of the matter is, I agree (sorry Jeff!). The article,...
Posted To Twitter As: PR Firms Add No Value? Truth or Fiction? @ Error - Yesterday I read an article titled, “90 percent of PR firms add no value.”... (view)
Social Media Measurement: What’s the ROI?
Yesterday morning I moderated a discussion on social media measurement at #SMBChicago. We started the discussion with some of the free tools I blogged about a couple of weeks ago (see it here). Then we spent some time discussing additional tools. They ...
Posted To Twitter As: Social Media Measurement: What’s the ROI? @ Error - Yesterday morning I moderated a discussion on social media measurement at... (view)
Corporate Transparency: Communicating Changes
When the Zappos/Amazon deal went through on July 22, my friend Travis Dudfield asked my opinion on the communication to Zappos employees. I told him to let the media storm die down and I would write a blog post about it. So here it is! There was A LOT...
Posted To Twitter As: Corporate Transparency: Communicating Changes @ Error - When the Zappos/Amazon deal went through on July 22, my friend Travis Dudfield... (view)
Business Succession Plan: What Happens In An Emergency?
On Saturday morning, I set out with my cycling group to ride at 5:15. The sky was overcast and a bit foggy and the wind was gusting at 35 mph, but the temperature was perfect, the wind was blowing only in one direction (which meant on the way home it...
Posted To Twitter As: Business Succession Plan: What Happens In An Emergency? @ Error - On Saturday morning, I set out with my cycling group to ride at 5:15. The... (view)
Glass Ceilings for Women Entreprenuers
I have a story to tell you. I told Barry Moltz this story this morning and he said, “You should write about that.” When I started Arment Dietrich nearly five years ago (coming up in April!), I would go to new business meetings and the men i...
Posted To Twitter As: Glass Ceilings for Women Entreprenuers @ Error - I have a story to tell you. I told Barry Moltz this story this morning and he said,... (view)
A Special #EpicMeetUp From Near #FollowFriday
@NatSlavin Nat lives in Chicago and many months ago @SarahRobinson suggested we meet because we both love a lot of the same things. Since then, I’ve learned that Nat loves food almost more than I do and that he has impeccable taste. The only prob...
Posted To Twitter As: A Special #EpicMeetUp From Near #FollowFriday @ Error - @NatSlavin Nat lives in Chicago and many months ago @SarahRobinson suggested we... (view)
Is It True Behind Every Successful Woman Is a Man?
One of my favorite reporters in the entire world is Del Jones, the leadership columnist for USA Today. I’ve worked with him for many years. I know him in real life. I’m featuring him as a case study in a book (details forthcoming). And I.
Posted To Twitter As: Is It True Behind Every Successful Woman Is a Man? @ Error - One of my favorite reporters in the entire world is Del Jones, the leadership... (view)
CEO Leadership Skills: What Does It Take to Be Level 5?
I think most of you know I’m a Vistage member. My Chair was here on Friday for our monthly one-to-one meeting. During that meeting he said to me, “It’s time for you to stop being an entrepreneur and become a level 5 CEO.” As is ...
Posted To Twitter As: CEO Leadership Skills: What Does It Take to Be Level 5? @ Error - I think most of you know I’m a Vistage member. My Chair was here on... (view)
A Special #EpicMeetUp From Far #FollowFriday
July 25 was one for the history books when 10 people flew into Chicago for #epicmeetup. We met at Rockit in Wrigleyville and about 50 people ended up coming by at some point. Today’s #FollowFriday recommendations are for those who came from far t...
Posted To Twitter As: A Special #EpicMeetUp From Far #FollowFriday @ Error - July 25 was one for the history books when 10 people flew into Chicago for... (view)
Measuring Social Media – Setting Benchmarks and Goals
One of the things I love about social media is it’s SO easy to measure! It’s so easy to set benchmarks and goals and then you can get as much information as you like (daily, weekly, monthly, quarterly, or annually) to watch you get closer a...
Posted To Twitter As: Measuring Social Media – Setting Benchmarks and Goals @ Error - One of the things I love about social media is it’s SO easy to... (view)
Intro to Social Media: What Is It?
We’ve spent some time here in the past few weeks talking about how much time to spend on social media, how to build content, and how to drive traffic. But a lot of the questions I’m getting from clients and prospects are along the lines of...
Posted To Twitter As: Intro to Social Media: What Is It? @ Error - We’ve spent some time here in the past few weeks talking about how much time to spend... (view)
Social Media Monitoring: Getting Started with Free Tools
In the past couple of weeks, we’ve had a lot of conversation about WHYyou should participate in a social media program. So you want some tips and tools on HOW to actually do that now?!? The very first step is to LISTEN and that’s where we...
Posted To Twitter As: Social Media Monitoring: Getting Started with Free Tools @ Error - In the past couple of weeks, we’ve had a lot of conversation about... (view)
It’s #FollowFriday!
Just like I do every week, I’ve been compiling a list of people who have been highly engaging this week. Following are my July 24 recommendations for #FollowFriday. @aaswartz I briefly met Angie in San Diego in January and she immediately struck ...
Posted To Twitter As: It’s #FollowFriday! @ Error - Just like I do every week, I’ve been compiling a list of people who have been highly engaging... (view)
Blog Content Creation: Tips for Writing Compelling Posts
Our newsletter was released yesterday and, in it, we described how to start a blog, create content, and drive traffic once you got going. If you don’t subscribe, do so here. It got me thinking. Trust me when I say it’s hard to write compe..
Posted To Twitter As: Blog Content Creation: Tips for Writing Compelling Posts @ Error - Our newsletter was released yesterday and, in it, we described how to... (view)
How Much Time Should I Spend On Social Media?
I get this question ALL THE TIME! How much time should I spend on social media? How much time do you spend on your email? Do you have it down to a science that you can manage it effectively, while still doing your job? When email first entered our wor...
Posted To Twitter As: How Much Time Should I Spend On Social Media? @ Error - I get this question ALL THE TIME! How much time should I spend on social... (view)
Selling A Social Media Program to Your Executive Team
I know I don’t act like what people think a CEO should act like, but I do think like one. I love numbers and know that’s part of what makes us successful. I look at EVERYTHING and measure its return-on-investment. We look at what is best fo...
Posted To Twitter As: Selling A Social Media Program to Your Executive Team @ Error - I know I don’t act like what people think a CEO should act like, but... (view)
It’s #FollowFriday! The July 17 Edition
@TheRealPRMan Steve tweets the BEST information I’ve found from one person. When I need a blog idea, I always go to his Twitter stream. He always finds the best industry news that is worth sharing. Plus I think his Twitter handle is funny…I...
Posted To Twitter As: It’s #FollowFriday! The July 17 Edition @ Error - @TheRealPRMan Steve tweets the BEST information I’ve found from one person.... (view)
Especially Online, First Impressions Last Forever
I was talking to a girlfriend this morning and she said, “I have a topic for your next newsletter!” I love getting feedback from my smart friends, so I was all ears. She suggested we discuss how to blur the personal and professional lines o...
Posted To Twitter As: Especially Online, First Impressions Last Forever @ Error - I was talking to a girlfriend this morning and she said, “I have a topic... (view)
Should Interns Run Your Social Media Program?
Last week, Caitlin McDevitt from Slate and The Big Money called, wanting to know if I have an opinion on the Pizza Hut twintern. Do I have an opinion?!? You can read the article here, along with my opinion. There also was a blog written by BFG Communic...
Posted To Twitter As: Should Interns Run Your Social Media Program? @ Error - Last week, Caitlin McDevitt from Slate and The Big Money called, wanting to know if... (view)
The July 10 #FollowFriday Recommendations
@TransitionalTee Teresa has spent some time in Chicago because she wants to move here, but I’ve never met her IRL. That being said, I am really impressed with her ability to network, learn, and engage. She writes a daily blog, she uses social med...
Posted To Twitter As: The July 10 #FollowFriday Recommendations @ Error - @TransitionalTee Teresa has spent some time in Chicago because she wants to move here,... (view)
Isn’t PR About Developing and Fostering Relationships?
Even though I tweeted the July 4 New York Times article, “Spinning the Web: PR In Silicon Valley”, it’s created quite a stir in our industry and I’d be remiss in not commenting on it. The PR industry is changing. That’s ri...
Posted To Twitter As: Isn’t PR About Developing and Fostering Relationships? @ Error - Even though I tweeted the July 4 New York Times article,... (view)
Does Vacation Mean No Access to the Outside World?
My friend Amber Naslund went on vacation last week (the first in more than a year and very well deserved) and, as she left, she wrote a blog post about how vacation can be digital, too. Read the post here. As most of you know, I hiked Pike’s P...
Posted To Twitter As: Does Vacation Mean No Access to the Outside World? @ Error - My friend Amber Naslund went on vacation last week (the first in more than... (view)
The Special Holiday #FollowFriday Edition
As I mentioned yesterday, I’m on vacation (and less than 24 hours from hiking Pike’s Peak!) so I’m being semi-lazy. Following are my #FollowFriday lists for the past six weeks. I love #FollowFriday on Twitter. It’s fun to see what cra.
Posted To Twitter As: The Special Holiday #FollowFriday Edition @ Error - As I mentioned yesterday, I’m on vacation (and less than 24 hours from hiking... (view)
Talking PR, Franchising and Social Media
It’s a holiday weekend and I’m taking today off, too. Four days of Gini time to cycle, hike, and be with my family and friends. But what that means to you is I’m going to be lazy with the blog today and tomorrow. But don’t stop ...
Posted To Twitter As: Talking PR, Franchising and Social Media @ Error - It’s a holiday weekend and I’m taking today off, too. Four days of Gini time... (view)
Should CEOs Spend Time On Social Networking?
Did anyone else see the Newsweek article that discusses all the reasons why a CEO should not be on the social networks? The one that says, “the social media advocates have reached the point where they believe that the sun rises and sets on the in...
Posted To Twitter As: Should CEOs Spend Time On Social Networking? @ Error - Did anyone else see the Newsweek article that discusses all the reasons why a CEO... (view)
An Email Ban? Are You Kidding?
Yes, it’s true. We instituted an internal email ban at Arment Dietrich. Well, it started as an email ban and now it also includes instant messaging. It all started when my colleague, Christine Heim, blogged about an internal email boycott by a single w.
Posted To Twitter As: An Email Ban? Are You Kidding? @ Error - Yes, it’s true. We instituted an internal email ban at Arment Dietrich. Well, it started as an... (view)
December 4 #FollowFriday Recommendations
I continue meeting really great people on Twitter. Following are a few new friends and few old ones, as well. @julito77 Julio is, by far, one of the best people in real life and on the social networks. He started V5, an arm of his family’s compa..
Posted To Twitter As: December 4 #FollowFriday Recommendations @ Error - I continue meeting really great people on Twitter. Following are a few new friends and... (view)
The Best Advice I’ve Ever Received
I was reading Fortune’s “Best Advice I Ever Got” story and it got me thinking. What’s the best advice I’ve gotten as I’ve journeyed through my career? 1. Never be afraid to get your hands dirty. 2. Lead by example. 3...
Posted To Twitter As: The Best Advice I’ve Ever Received @ Error - I was reading Fortune’s “Best Advice I Ever Got” story and it got me... (view)
Should Apple Have Disclosed Jobs’s Liver Transplant?
When I learned Steve Jobs had a liver transplant two months ago, my first thought was, “Wow! If I were on his PR team, I’d quit.” Talk about no transparency or honesty. So I decided to look into the reasons behind Apple not disclosing...
Posted To Twitter As: Should Apple Have Disclosed Jobs’s Liver Transplant? @ Error - When I learned Steve Jobs had a liver transplant two months ago, my... (view)
The June 19 #FollowFriday List
I love Fridays…not just because it means the weekend is upon, but also because I get to blog about how much I love my Twitter friends. Following is today’s list of people you should follow and the reasons why I love them. @JonathanManske I ...
Posted To Twitter As: The June 19 #FollowFriday List @ Error - I love Fridays…not just because it means the weekend is upon, but also because I get to blog... (view)
Want to Be Our Facebook Fan of the Week? We Tell You How.
Some of you know that we have a fan of the week of our Facebook page. I know that you know because yesterday I received several direct messages on Twitter asking me how YOU can be fan of the week. If you don’t already know about this, read on bec...
Posted To Twitter As: Want to Be Our Facebook Fan of the Week? We Tell You How. @ Error - Some of you know that we have a fan of the week of our Facebook page. I... (view)
How Social Media Is Changing the Way We Do Business
Last week, I chatted with Sara Wilson, who writes for AllBusiness.com. We talked about how social media is changing the face of franchising, which she then turned into a story. See it here. But social media isn’t changing just the face of franchi...
Posted To Twitter As: How Social Media Is Changing the Way We Do Business @ Error - Last week, I chatted with Sara Wilson, who writes for AllBusiness.com. We... (view)
The Retainer Vs. Hourly Rates Debate Continues
I was interested to read a June 1 article in PRWeek that was a debate between Steve Cody, the founder of Peppercom (and someone I got to cycle with in Palm Springs a couple of weeks ago) and Sean Cassidy, president of DKC (someone I’ve never met)...
Posted To Twitter As: The Retainer Vs. Hourly Rates Debate Continues @ Error - I was interested to read a June 1 article in PRWeek that was a debate between... (view)
Special PR #FollowFriday List
I have two PR groups I want to recognize today: My staff and PR firm leaders I’ve built relationships with through Counselors Academy. First, the Arment Dietrich team: @dblazek Diane is our business developer extraordinare. Never have I worked wi...
Posted To Twitter As: Special PR #FollowFriday List @ Error - I have two PR groups I want to recognize today: My staff and PR firm leaders I’ve built... (view)
Recommended Business Books
A few weeks ago, I asked each of you what you’d like to read about on this blog. Robert Saric asked if I would blog, “the books you recommend and why they are great.” Since that request, I’ve been compiling a list of business bo...
Posted To Twitter As: Recommended Business Books @ Error - A few weeks ago, I asked each of you what you’d like to read about on this blog. Robert Saric... (view)
20 Secrets I Wish Someone Had Told Me BEFORE I Started a Business
So you want to start a business? Well, here are a few things no one tells you, but you should know! 1. We all think we want to manage people. It has the perception of hitting the pinnacle of your career when you FINALLY get to manage people. It sucks. ...
Posted To Twitter As: 20 Secrets I Wish Someone Had Told Me BEFORE I Started a Business @ Error - So you want to start a business? Well, here are a few things no... (view)
The June 26 #FollowFriday List
It’s that time of the week…already! Man, this week went by quickly! Following are my 20 recommendations for following this week. And don’t forget to check back (at the bottom of the post) on others from weeks past you might have misse...
Posted To Twitter As: The June 26 #FollowFriday List @ Error - It’s that time of the week…already! Man, this week went by quickly! Following are my... (view)
The June 5 #FollowFriday List!
Last week’s blog post “WTH is FollowFriday” was very popular because people now have a reason to follow others on Twitter. Therefore, I’m making it a Friday tradition. If you’re not on Twitter, get there and follow these p...
Posted To Twitter As: The June 5 #FollowFriday List! @ Error - Last week’s blog post “WTH is FollowFriday” was very popular because people now... (view)
Death of the Corporate Web site?
Last night I had a mini debate on Twitter about the death of the corporate Web site. What prompted my question, “Is the corporate Web site about to die?” was an article on Mashable about social media making corporate Web sites irrelevant. I...
Posted To Twitter As: Death of the Corporate Web site? @ Error - Last night I had a mini debate on Twitter about the death of the corporate Web site. What... (view)
WTH is #FollowFriday?
I love #FollowFriday on Twitter. It’s fun to see what crazy things people will say about you (i.e. @StayBankdotCom today said people should follow me because I put words in people’s mouths for a living…to which I responded “SPIN...
Posted To Twitter As: WTH is #FollowFriday? @ Error - I love #FollowFriday on Twitter. It’s fun to see what crazy things people will say about you (i.e.... (view)
The Dec. 11 #FollowFriday Recommendations
It’s one of my favorite times of the week – #FollowFriday – because I can highlight a few Twitter friends for you to follow, meet, and engage with in the coming week. @dougleavy Doug is the grand social media poopah for @westonemusic (he also ma
Posted To Twitter As: The Dec. 11 #FollowFriday Recommendations @ Error - It’s one of my favorite times of the week – #FollowFriday – because I can... (view)
Social Media Is Relationships; It’s Not Selling
Yesterday we discussed the philosophy of social media: How do you have conversations with people in order to build better relationships? And there were a lot of great comments: * Johnnie Firari says, “Through relationships you can now gain/earn b...
Posted To Twitter As: Social Media Is Relationships; It’s Not Selling @ Error - Yesterday we discussed the philosophy of social media: How do you have... (view)
Lessons I’m Learning In My Journey to the Top
Nearly two years ago I had to make the transition from working in the business to working on the business. It was a difficult transition (still is sometimes) because no one tells you how to do it. When I asked my peers, friends, and family what a CEO s...
Posted To Twitter As: Lessons I’m Learning In My Journey to the Top @ Error - Nearly two years ago I had to make the transition from working in the... (view)
Value-Based Agency Compensation Models
I’m going through this process right now, trying to decide if our financial model makes sense for the future. I feel like billable hours is so archaic, but I also think we need to track time in order to be profitable. We are paid for our time so ...
Posted To Twitter As: Value-Based Agency Compensation Models @ Error - I’m going through this process right now, trying to decide if our financial model... (view)
Paid to Blog? The FTC Might Come Knocking!
I clearly created quite a firestorm earlier this week when I blogged that I don’t think people should be paid to tweet about a brand. While I think a good number of commenters agreed with me, I think what caused the true firestorm is that I used ...
Posted To Twitter As: Paid to Blog? The FTC Might Come Knocking! @ Error - I clearly created quite a firestorm earlier this week when I blogged that I... (view)
Is Paying People to Tweet About Your Brand Going Too Far?
My dear friend @SarahRobinson sent me an article today via direct message. I knew there was a reason she wanted me to read it, but I didn’t fully understand until I got 3/4 of the way through reading it. Let me back up. The Ad Age article, ...
Posted To Twitter As: Is Paying People to Tweet About Your Brand Going Too Far? @ Error - My dear friend @SarahRobinson sent me an article today via direct... (view)
Astroturfing Is WORSE than Spin!
As one of the leaders in the fight against destructive spin within the public relations community, I am astounded to see Dewey Square Group astroturfing for one of their clients. What’s astroturfing, you ask? It’s a political, public relati...
Posted To Twitter As: Astroturfing Is WORSE than Spin! @ Error - As one of the leaders in the fight against destructive spin within the public relations... (view)
Tips for Starting a Blog
When I speak across the country, I have a lot of people tell me they want to start a blog and they want to know how to get started. I always caution that blogs aren’t for everyone and that, once you get started, you can’t stop. It’s a pretty big tim
Posted To Twitter As: Tips for Starting a Blog @ Error - When I speak across the country, I have a lot of people tell me they want to start a blog and they want... (view)
Attracting Blog Readers Through Great Content
Based on the feedback from “Tips for Starting a Blog,” it sounds like you’re ready to attract readers. So let’s get started! My friend Jeff Lipschultz commented on Monday that he was going to be brash and suggest quality is key ...
Posted To Twitter As: Attracting Blog Readers Through Great Content @ Error - Based on the feedback from “Tips for Starting a Blog,” it sounds like... (view)
Good Counsel: Counselor’s Academy 2009
Ben Wheatley and I coordinated the breakout sessions for this year’s Counselors Academy conference. We focused on finding the best of the best to discuss profitability, people, and potential, including other communicators, but also leaders from o...
Posted To Twitter As: Good Counsel: Counselor’s Academy 2009 @ Error - Ben Wheatley and I coordinated the breakout sessions for this year’s... (view)
Optimizing Your Blog Posts
Guest blog written by Harry Brumleve So you’ve set up a blog that you’re passionate about and you’ve written your first few posts. Who has seen it? Your friends? Who is going to see it? Your mom? Likely if you’ve taken th
Posted To Twitter As: Optimizing Your Blog Posts @ Error - Guest blog written by Harry Brumleve So you’ve set up a blog that you’re passionate about... (view)
Using Social Media to Grow Your Business
This week I’m guest blogging for Tom Searcy on his blog “Hunting for Big Sales.” Check today’s post here for the first in a five day series on using social media to grow your business. Let me know what you think! ...
Posted To Twitter As: Using Social Media to Grow Your Business @ Error - This week I’m guest blogging for Tom Searcy on his blog “Hunting for Big... (view)
Shoemakers Children Don’t Have Shoes
Isn’t that the old adage? The shoemakers children don’t have shoes? That’s what I think of when I read the Feb. 10 review of “PR: A Persuasive Industry” in USA Today. The article starts out with this… Sleazy. Dising..
Posted To Twitter As: Shoemakers Children Don’t Have Shoes @ Error - Isn’t that the old adage? The shoemakers children don’t have shoes? ... (view)
Cause Marketing–A Win-Win
I’m not in that category of people described as cynics so I tend to see the positive in almost everything. Excuse me for a minute while I tout what I think is a pure win-win and thank the folks at American Express for coming up with the idea more than .
Posted To Twitter As: Cause Marketing–A Win-Win @ Error - I’m not in that category of people described as cynics so I tend to see the positive in almost... (view)
Arment Dietrich Is No Longer a PR Firm?
I’ve written, and rewritten, this blog post in my head the past two months and, now that the time is here to announce our news, I don’t have the perfect post yet. So…I’m just going to write it. Arment Dietrich is no longer a PR ...
Posted To Twitter As: Arment Dietrich Is No Longer a PR Firm? @ Error - I’ve written, and rewritten, this blog post in my head the past two months and, now... (view)
Get Organized: Streamlining News, Articles, and Blogs for Time Efficiency
Sometimes you have to hit me over the head with a 2 x 4 to get me to realize what I do every day A LOT of people would love to know. That’s what Robin Scott did when she direct messaged me about a comment I left on Julio Varela’s blog this ...
Posted To Twitter As: Get Organized: Streamlining News, Articles, and Blogs for Time Efficiency @ Error - Sometimes you have to hit me over the head with a 2 x 4... (view)
How-To: Use Google Alerts
Yesterday I spoke to the WIN Home Inspection franchisees at their annual conference. As is typical, I had a few people tell me before the session began that social media is for their kids and they just don’t get it. One partner even told me that I had .
Posted To Twitter As: How-To: Use Google Alerts @ Error - Yesterday I spoke to the WIN Home Inspection franchisees at their annual conference. As is typical, I... (view)
Blogging Tips: How to Promote and Publicize
Before the holidays, we spent some time here talking about blogs – how to create them, how to attract readers, and how to optimize your content. One thing, however, we didn’t discuss is how to promote and publicize your blog posts, after t..
Posted To Twitter As: Blogging Tips: How to Promote and Publicize @ Error - Before the holidays, we spent some time here talking about blogs – how to... (view)
Changing Our Habits for A Car?
Alright. I know this isn’t a typical blog post for me. But I need some help. And I thought, “Who better to ask than the blog readers?” I was in Atlanta last week. I rented a nice little Nissan Altima. It was a hybrid car. I liked it....
Posted To Twitter As: Changing Our Habits for A Car? @ Error - Alright. I know this isn’t a typical blog post for me. But I need some help. And I thought,... (view)
Social Media Do’s and Don’ts
I wrote this for a client today and thought it would be valuable for you. The do’s and don’ts of social media, according to Gini Dietrich. DO * Target your market to follow the right people. * Offer actionable advice. * Use your time wisely...
Posted To Twitter As: Social Media Do’s and Don’ts @ Error - I wrote this for a client today and thought it would be valuable for you. The do’s... (view)
It’s #FollowFriday Time!
This is a random mishmash of people I know both IRL and I’ve met recently on Twitter. Hope you enjoy…and have a great holiday weekend! @cruiter I met Mike through my friend @MichaelStern, first on Twitter and then IRL at #SMBChicago. He...
Posted To Twitter As: It’s #FollowFriday Time! @ Error - This is a random mishmash of people I know both IRL and I’ve met recently on Twitter. Hope... (view)
Social Media: So Many Questions, So Little Time
It’s been a few weeks since I answered social media questions here so I’m going back and looking at some of the things people asked during the Vistage social media Webinars I hosted in July. Q: With increased popularity, so many people are ...
Posted To Twitter As: Social Media: So Many Questions, So Little Time @ Error - It’s been a few weeks since I answered social media questions here so... (view)
Why NOT Allowing Staff to Speak Publicly Is Idiotic
I’m pretty sure it’s career suicide to take on one of the PR industry’s top media outlets, but you’ve never known me to back down from a fight, have you? Jeremy Probert, a guest columnist with Ragan , yesterday wrote an article titled, “Why lett
Posted To Twitter As: Why NOT Allowing Staff to Speak Publicly Is Idiotic @ Error - I’m pretty sure it’s career suicide to take on one of the PR industry’s... (view)
２００９．１２．３１ 京都 知恩院
八坂神社から知恩院へと向かいます。 知恩院 知恩院には何度も来た事がありますが、夜のこんな時間、しかも大晦日の夜に訪れるのは初め...
Posted To Twitter As: ２００９．１２．３１ 京都 知恩院 @ Error -... (view)
２００９．１２．３１ 半蔵のコロッケ
鴨鍋の会に向かう途中の道沿いにある見慣れたコロッケ屋さんです。 半蔵 名を半蔵といいます。 名の由来などは不明です。 何度も（とい...
Posted To Twitter As: ２００９．１２．３１ 半蔵のコロッケ @ Error -... (view)
２００９．０２．２８ 新幹線 ５００系 のぞみ
新幹線車両「５００系」が東海道新幹線の運行から引退します。 車両としては現在の１６両編成から、８両編成に変更され山陽新幹線内で、こだ...
Posted To Twitter As: ２００９．０２．２８ 新幹線 ５００系 のぞみ @ Error -... (view)
２００９．０２．２８ 新幹線 ５００系 のぞみ
新幹線車両「５００系」が東海道新幹線の運行から引退します。 車両としては現在の１６両編成から、８両編成に変更され山陽新幹線内で、こだ...
Posted To Twitter As: ２００９．０２．２８ 新幹線 ５００系 のぞみ @ Error -... (view)
The February 5 #FollowFriday
Are you ready? @PatrickReyes Patrick works at GM and is the furthest thing you would think when you think marketing and automaker. If he gets his way, he’ll change the way the auto industry communicates…for the better. On top of his demandi...
Posted To Twitter As: The February 5 #FollowFriday @ Error - Are you ready? @PatrickReyes Patrick works at GM and is the furthest thing you would think when you... (view)
January 29 #FollowFriday
I have been really bad at my #FollowFriday lists since the holidays. But I’m back! @DashalGroup Nick might very well be one of the funniest (is that a word) people I know. The things that come out of his mouth (or fingers) make you stop and think...
Posted To Twitter As: January 29 #FollowFriday @ Error - I have been really bad at my #FollowFriday lists since the holidays. But I’m back! @DashalGroup... (view)
Introducing the Arment Dietrich Tagline Contest
Last week we launched a Facebook fan page contest to create a new tagline for our newly designed Web site, set to launch late this week. We’ve had some great entries, but want to also open it to our blog readers. Following are a couple of our fav...
Posted To Twitter As: Introducing the Arment Dietrich Tagline Contest @ Error - Last week we launched a Facebook fan page contest to create a new tagline for our... (view)
Are Service Businesses Now Facilitators of Conversation?
Today’s digital age is about connection, conversation, and candy. Alright, not candy. I couldn’t think of another C word and I love candy. Connection, conversation, and engagement. Even transparency and honesty. Open your door, pull up your...
Posted To Twitter As: Are Service Businesses Now Facilitators of Conversation? @ Error - Today’s digital age is about connection, conversation, and candy.... (view)
Social Media Boundaries
Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so the friend request makes sense, but I don’t like to let people on my personal Facebook page who I don’t know in real life. This happens ...
Posted To Twitter As: Social Media Boundaries @ Error - Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so... (view)
Preparing Yourself for Media Interviews
I have a long-standing relationship with Hotel Executive and write an article for them quarterly. Today I am grateful for my friendship with their editor and the opportunity to help educate their readers on the importance of communication in a business...
Posted To Twitter As: Preparing Yourself for Media Interviews @ Error - I have a long-standing relationship with Hotel Executive and write an article for them... (view)
How Businesses Are Using Social Media
Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very curious mind. Following is an exerpt of an interview she did with me on how the franchise industry is using social media (I’ve changed to businesses here for pur...
Posted To Twitter As: How Businesses Are Using Social Media @ Error - Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very... (view)
Using the Power of Social Media for Business Growth
In honor of the holiday this week, I am going to post articles I’ve written for other publications in order to thank them for their support and drive traffic to their sites. Today is from AllBusiness.com (with a few changes made from franchising...
Posted To Twitter As: Using the Power of Social Media for Business Growth @ Error - In honor of the holiday this week, I am going to post articles I’ve... (view)
What Kellogg’s and the Great Depression Can Teach You About PR and Marketing
A few weeks ago, my friend Steve McKee wrote in his BusinessWeek column about companies doing their growth a big disservice in a down economy when they cut their advertising and PR budgets. You can read the article and comments here. Then, when I asked...
Posted To Twitter As: What Kellogg’s and the Great Depression Can Teach You About PR and Marketing @ Error - A few weeks ago, my friend Steve McKee wrote... (view)
Mastering the Art of Difficult Conversations
Last week I read an article on Harvard Business Review called “The Martial Art of Difficult Conversations.” While the author related a personal story to reflect on how to have conflict conversations, it very well applies to business. I hate...
Posted To Twitter As: Mastering the Art of Difficult Conversations @ Error - Last week I read an article on Harvard Business Review called “The Martial Art... (view)
Social Media Interns: The Pros and Cons
Today’s blog topic came from my friend Jeff Lipschultz. There’s been a lot of talk (and action) lately centered around “Social Media Interns.” Can you share with us the parameters for having an effective program? Some work for free. Some work
Posted To Twitter As: Social Media Interns: The Pros and Cons @ Error - Today’s blog topic came from my friend Jeff Lipschultz. There’s been a lot of... (view)
#FollowFriday – November 6, 2009
@mbernier I’ve just recently met Matt on Twitter, but he lives in Denver so you know we’ve become quick friends. He started a team on Movember.com, an organization designed to change the face of men’s health. The men involved are grow...
Posted To Twitter As: #FollowFriday – November 6, 2009 @ Error - @mbernier I’ve just recently met Matt on Twitter, but he lives in Denver so you know... (view)
Twenty Blogs You Should Check Out
Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the idea worked magically well! You each had great ideas and I’ll be using them here, which also means about 30 seconds of fame for you and a prize! Today ...
Posted To Twitter As: Twenty Blogs You Should Check Out @ Error - Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the... (view)
It’s Okay to Fail
Today I have a guest blog post on Find Your Nerve, the brain child of my friend Steve McKee. Steve runs an ad agency in Albuquerque, McKee Wallwork Cleveland, and is the author of “When Growth Stalls.” A couple of months he called me and sa...
Posted To Twitter As: It’s Okay to Fail @ Error - Today I have a guest blog post on Find Your Nerve, the brain child of my friend Steve McKee. Steve runs... (view)
Q&A with Tasti D-Lite Director of Social Technologies
B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a frozen dessert company that has a cult-like following in New York City. They’ve begun franchising, in order to bring the cult to other parts of the country, and B.J. is tasked not...
Posted To Twitter As: Q&A with Tasti D-Lite Director of Social Technologies @ Error - B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a... (view)
Edelman Admits They Don’t Know Social Media
It’s been a while since something in the news has gotten me fired up, but it happened this week. I saw the headline “Younger employees help senior executives unlock social media mystery” and clicked on the story to learn more. I expec...
Posted To Twitter As: Edelman Admits They Don’t Know Social Media @ Error - It’s been a while since something in the news has gotten me fired up, but... (view)
Crowdsourcing the FADS Blog Content
Last night I went to write today’s blog post and ended up with writer’s block. As I told Nancy Myrland, the only thing I really wanted to do is snuggle in my flannel sheets with the down comforter and the remote control. Instead, however, I asked my T
Posted To Twitter As: Crowdsourcing the FADS Blog Content @ Error - Last night I went to write today’s blog post and ended up with writer’s block. As I told... (view)
Selling Social Media to Your Executive Team: Part Two
Yesterday I moderated a social media monitoring and measuring panel for PRSA Chicago. Amber Naslund from Radian6, Brandon Noel from AllState, and Ian Sohn from Ogilvy 360 Digital were the panelists…and they were really good! We talked a lot abou...
Posted To Twitter As: Selling Social Media to Your Executive Team: Part Two @ Error - Yesterday I moderated a social media monitoring and measuring panel for... (view)
PR Implications of the Obama/FOX Feud
My husband, a Democrat adviser, joyfully recounted the Obama/FOX feud for me over drinks on Friday night. He hates FOX. So much so, that he changes my brother’s preset stations on both his TV and radio every time we’re in Denver. He won...
Posted To Twitter As: PR Implications of the Obama/FOX Feud @ Error - My husband, a Democrat adviser, joyfully recounted the Obama/FOX feud for me over drinks on... (view)
What’s Your Pitch In Today’s Online World?
Last week I was on a flight doing my second favorite thing…eavesdropping (people watching is my favorite). I was so intrigued by the conversation behind me that I stopped reading to listen. Guy #1: What do you do? Guy #2: Business process investigation.
Posted To Twitter As: What’s Your Pitch In Today’s Online World? @ Error - Last week I was on a flight doing my second favorite thing…eavesdropping... (view)
Build Your Online Community
Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost a portion of it here. The time in the early life of social media has come where people are beginning to question if it’s valuable. Many of our clients.
Posted To Twitter As: Build Your Online Community @ Error - Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost... (view)
New FTC Guidelines Should Affect All Who Review Products
This won’t come as news to most of you: Last week the FTC released its new disclosure guidelines for bloggers. I don’t have a vested interest in this as I don’t make money from blogging. And I do believe there should be disclosure and...
Posted To Twitter As: New FTC Guidelines Should Affect All Who Review Products @ Error - This won’t come as news to most of you: Last week the FTC released... (view)
Social Media Transparency
I’ve been meaning to write this blog post all week, but I’m a bit behind. I guess that’s what happens when you sleep all weekend, instead of being a responsible adult. I’m told I needed it. Now I don’t need to sleep for an...
Posted To Twitter As: Social Media Transparency @ Error - I’ve been meaning to write this blog post all week, but I’m a bit behind. I guess... (view)
The First #FollowFriday of October
It seems everyone in Chicago is waiting in anticipation for the International Olympic Committee to decide if we get to have the summer Olympics in 2016. Even I’m on pins and needles and wish they’d hurry up and decide! While I wait, I...
Posted To Twitter As: The First #FollowFriday of October @ Error - It seems everyone in Chicago is waiting in anticipation for the International Olympic... (view)
Rules for Better Engagement: Sometimes It’s As Simple As Two Words
I’m stubborn and I’m a book elitist. For those of you who know me really well, this comes to you as no surprise. I have an English literature degree from a private university. I’ve never read Stephen King because I learned in college ...
Posted To Twitter As: Rules for Better Engagement: Sometimes It’s As Simple As Two Words @ Error - I’m stubborn and I’m a book elitist. For... (view)
The September 25 #FollowFriday
I’ve been a bit lazy on the #FollowFriday blogs the past couple of weeks…mostly because my travel schedule is insane and it’s usually mid-afternoon (like it is now) before I’ve been able to get to it. BUT…enough excuses! I...
Posted To Twitter As: The September 25 #FollowFriday @ Error - I’ve been a bit lazy on the #FollowFriday blogs the past couple of weeks…mostly... (view)
Real-World Social Media Ideas
Today I spoke at the Foodservice News Restaurant Business series, a conference created to provide smart business techniques to restaurants owners, operators, and chefs. As I do at the beginning of every speech, I asked the audience a bunch of questions...
Posted To Twitter As: Real-World Social Media Ideas @ Error - Today I spoke at the Foodservice News Restaurant Business series, a conference created to provide... (view)
Does Social Media Belong to PR?
I’m having an identity crisis and I need your help. It’s no secret we’ve changed our business model this year to incorporate social media into our traditional communication firm. All along I’ve been saying that PR deserves a pl...
Posted To Twitter As: Does Social Media Belong to PR? @ Error - I’m having an identity crisis and I need your help. It’s no secret we’ve... (view)
Mistakes Made In Growing a Business
This week’s Crain’s Chicago Business focuses on enterprising women (and yes, I’m featured). But I’m not blogging about it to toot my own horn. I think there is more to the story than Crain’s was allowed to tell and I want ...
Posted To Twitter As: Mistakes Made In Growing a Business @ Error - This week’s Crain’s Chicago Business focuses on enterprising women (and yes,... (view)
Off the Record Doesn’t Exist
I have an off the record story for you. Many years ago, I secured a feature on 60 Minutes for a client. The story was a three day shoot, turned into 30 minutes for the program, on how catfish are farmed. Catfish, by nature, are bottom feeders. But cot...
Posted To Twitter As: Off the Record Doesn’t Exist @ Error - I have an off the record story for you. Many years ago, I secured a feature on 60 Minutes for... (view)
Using LinkedIn: Is It the Social Media Stepchild?
My friend Paul Segreto thinks LinkedIn is the social media stepchild and that it has yet to hit its prime. I’ve been thinking about this since he said that to me, and I think he’s right. When I first got on LinkedIn, I did it for the same r...
Posted To Twitter As: Using LinkedIn: Is It the Social Media Stepchild? @ Error - My friend Paul Segreto thinks LinkedIn is the social media stepchild and that... (view)
What Gets In the Way of Your Own Success?
My good friend Sarah Robinson wrote a great post on her blog, Maverick Mom, on Monday about the things that hang her up so much that she can’t move forward. She asked her readers what three things hang them up. I thought I’d share here what...
Posted To Twitter As: What Gets In the Way of Your Own Success? @ Error - My good friend Sarah Robinson wrote a great post on her blog, Maverick Mom, on Monday... (view)
Pay It Forward: How Working With Your Competition Is Better for Everyone
I just watched “Pay It Forward” for the 200th time and, of course, cried at the end. I don’t know why I do this. I think I’m going to make it through the end and then Helen Hunt crumbles and I lose it. This time around, though, ...
Posted To Twitter As: Pay It Forward: How Working With Your Competition Is Better for Everyone @ Error - I just watched “Pay It Forward” for the... (view)
Today’s #FollowFriday Goes Out to #SMBChicago
I recently moderated a discussion on social media measurement at #SMBChicago. Following are the people who sat at my table. @monicaobrien Monica is a marketing professional in Chicago who is taking what she is learning in social media and helping clien...
Posted To Twitter As: Today’s #FollowFriday Goes Out to #SMBChicago @ Error - I recently moderated a discussion on social media measurement at #SMBChicago.... (view)
PR Firms Add No Value? Truth or Fiction?
Yesterday I read an article titled, “90 percent of PR firms add no value.” My friend Jeff Mello sent it to me wanting my opinion on it and (I think) wanting me to get fired up. The truth of the matter is, I agree (sorry Jeff!). The article,...
Posted To Twitter As: PR Firms Add No Value? Truth or Fiction? @ Error - Yesterday I read an article titled, “90 percent of PR firms add no value.”... (view)
Social Media Measurement: What’s the ROI?
Yesterday morning I moderated a discussion on social media measurement at #SMBChicago. We started the discussion with some of the free tools I blogged about a couple of weeks ago (see it here). Then we spent some time discussing additional tools. They ...
Posted To Twitter As: Social Media Measurement: What’s the ROI? @ Error - Yesterday morning I moderated a discussion on social media measurement at... (view)
Corporate Transparency: Communicating Changes
When the Zappos/Amazon deal went through on July 22, my friend Travis Dudfield asked my opinion on the communication to Zappos employees. I told him to let the media storm die down and I would write a blog post about it. So here it is! There was A LOT...
Posted To Twitter As: Corporate Transparency: Communicating Changes @ Error - When the Zappos/Amazon deal went through on July 22, my friend Travis Dudfield... (view)
Glass Ceilings for Women Entreprenuers
I have a story to tell you. I told Barry Moltz this story this morning and he said, “You should write about that.” When I started Arment Dietrich nearly five years ago (coming up in April!), I would go to new business meetings and the men i...
Posted To Twitter As: Glass Ceilings for Women Entreprenuers @ Error - I have a story to tell you. I told Barry Moltz this story this morning and he said,... (view)
Business Succession Plan: What Happens In An Emergency?
On Saturday morning, I set out with my cycling group to ride at 5:15. The sky was overcast and a bit foggy and the wind was gusting at 35 mph, but the temperature was perfect, the wind was blowing only in one direction (which meant on the way home it...
Posted To Twitter As: Business Succession Plan: What Happens In An Emergency? @ Error - On Saturday morning, I set out with my cycling group to ride at 5:15. The... (view)
A Special #EpicMeetUp From Near #FollowFriday
@NatSlavin Nat lives in Chicago and many months ago @SarahRobinson suggested we meet because we both love a lot of the same things. Since then, I’ve learned that Nat loves food almost more than I do and that he has impeccable taste. The only prob...
Posted To Twitter As: A Special #EpicMeetUp From Near #FollowFriday @ Error - @NatSlavin Nat lives in Chicago and many months ago @SarahRobinson suggested we... (view)
Is It True Behind Every Successful Woman Is a Man?
One of my favorite reporters in the entire world is Del Jones, the leadership columnist for USA Today. I’ve worked with him for many years. I know him in real life. I’m featuring him as a case study in a book (details forthcoming). And I.
Posted To Twitter As: Is It True Behind Every Successful Woman Is a Man? @ Error - One of my favorite reporters in the entire world is Del Jones, the leadership... (view)
CEO Leadership Skills: What Does It Take to Be Level 5?
I think most of you know I’m a Vistage member. My Chair was here on Friday for our monthly one-to-one meeting. During that meeting he said to me, “It’s time for you to stop being an entrepreneur and become a level 5 CEO.” As is ...
Posted To Twitter As: CEO Leadership Skills: What Does It Take to Be Level 5? @ Error - I think most of you know I’m a Vistage member. My Chair was here on... (view)
A Special #EpicMeetUp From Far #FollowFriday
July 25 was one for the history books when 10 people flew into Chicago for #epicmeetup. We met at Rockit in Wrigleyville and about 50 people ended up coming by at some point. Today’s #FollowFriday recommendations are for those who came from far t...
Posted To Twitter As: A Special #EpicMeetUp From Far #FollowFriday @ Error - July 25 was one for the history books when 10 people flew into Chicago for... (view)
Social Media Monitoring: Getting Started with Free Tools
In the past couple of weeks, we’ve had a lot of conversation about WHYyou should participate in a social media program. So you want some tips and tools on HOW to actually do that now?!? The very first step is to LISTEN and that’s where we...
Posted To Twitter As: Social Media Monitoring: Getting Started with Free Tools @ Error - In the past couple of weeks, we’ve had a lot of conversation about... (view)
Measuring Social Media – Setting Benchmarks and Goals
One of the things I love about social media is it’s SO easy to measure! It’s so easy to set benchmarks and goals and then you can get as much information as you like (daily, weekly, monthly, quarterly, or annually) to watch you get closer a...
Posted To Twitter As: Measuring Social Media – Setting Benchmarks and Goals @ Error - One of the things I love about social media is it’s SO easy to... (view)
Intro to Social Media: What Is It?
We’ve spent some time here in the past few weeks talking about how much time to spend on social media, how to build content, and how to drive traffic. But a lot of the questions I’m getting from clients and prospects are along the lines of...
Posted To Twitter As: Intro to Social Media: What Is It? @ Error - We’ve spent some time here in the past few weeks talking about how much time to spend... (view)
It’s #FollowFriday!
Just like I do every week, I’ve been compiling a list of people who have been highly engaging this week. Following are my July 24 recommendations for #FollowFriday. @aaswartz I briefly met Angie in San Diego in January and she immediately struck ...
Posted To Twitter As: It’s #FollowFriday! @ Error - Just like I do every week, I’ve been compiling a list of people who have been highly engaging... (view)
Blog Content Creation: Tips for Writing Compelling Posts
Our newsletter was released yesterday and, in it, we described how to start a blog, create content, and drive traffic once you got going. If you don’t subscribe, do so here. It got me thinking. Trust me when I say it’s hard to write compe..
Posted To Twitter As: Blog Content Creation: Tips for Writing Compelling Posts @ Error - Our newsletter was released yesterday and, in it, we described how to... (view)
How Much Time Should I Spend On Social Media?
I get this question ALL THE TIME! How much time should I spend on social media? How much time do you spend on your email? Do you have it down to a science that you can manage it effectively, while still doing your job? When email first entered our wor...
Posted To Twitter As: How Much Time Should I Spend On Social Media? @ Error - I get this question ALL THE TIME! How much time should I spend on social... (view)
Selling A Social Media Program to Your Executive Team
I know I don’t act like what people think a CEO should act like, but I do think like one. I love numbers and know that’s part of what makes us successful. I look at EVERYTHING and measure its return-on-investment. We look at what is best fo...
Posted To Twitter As: Selling A Social Media Program to Your Executive Team @ Error - I know I don’t act like what people think a CEO should act like, but... (view)
It’s #FollowFriday! The July 17 Edition
@TheRealPRMan Steve tweets the BEST information I’ve found from one person. When I need a blog idea, I always go to his Twitter stream. He always finds the best industry news that is worth sharing. Plus I think his Twitter handle is funny…I...
Posted To Twitter As: It’s #FollowFriday! The July 17 Edition @ Error - @TheRealPRMan Steve tweets the BEST information I’ve found from one person.... (view)
Especially Online, First Impressions Last Forever
I was talking to a girlfriend this morning and she said, “I have a topic for your next newsletter!” I love getting feedback from my smart friends, so I was all ears. She suggested we discuss how to blur the personal and professional lines o...
Posted To Twitter As: Especially Online, First Impressions Last Forever @ Error - I was talking to a girlfriend this morning and she said, “I have a topic... (view)
Should Interns Run Your Social Media Program?
Last week, Caitlin McDevitt from Slate and The Big Money called, wanting to know if I have an opinion on the Pizza Hut twintern. Do I have an opinion?!? You can read the article here, along with my opinion. There also was a blog written by BFG Communic...
Posted To Twitter As: Should Interns Run Your Social Media Program? @ Error - Last week, Caitlin McDevitt from Slate and The Big Money called, wanting to know if... (view)
The July 10 #FollowFriday Recommendations
@TransitionalTee Teresa has spent some time in Chicago because she wants to move here, but I’ve never met her IRL. That being said, I am really impressed with her ability to network, learn, and engage. She writes a daily blog, she uses social med...
Posted To Twitter As: The July 10 #FollowFriday Recommendations @ Error - @TransitionalTee Teresa has spent some time in Chicago because she wants to move here,... (view)
Does Vacation Mean No Access to the Outside World?
My friend Amber Naslund went on vacation last week (the first in more than a year and very well deserved) and, as she left, she wrote a blog post about how vacation can be digital, too. Read the post here. As most of you know, I hiked Pike’s P...
Posted To Twitter As: Does Vacation Mean No Access to the Outside World? @ Error - My friend Amber Naslund went on vacation last week (the first in more than... (view)
Isn’t PR About Developing and Fostering Relationships?
Even though I tweeted the July 4 New York Times article, “Spinning the Web: PR In Silicon Valley”, it’s created quite a stir in our industry and I’d be remiss in not commenting on it. The PR industry is changing. That’s ri...
Posted To Twitter As: Isn’t PR About Developing and Fostering Relationships? @ Error - Even though I tweeted the July 4 New York Times article,... (view)
The Special Holiday #FollowFriday Edition
As I mentioned yesterday, I’m on vacation (and less than 24 hours from hiking Pike’s Peak!) so I’m being semi-lazy. Following are my #FollowFriday lists for the past six weeks. I love #FollowFriday on Twitter. It’s fun to see what cra.
Posted To Twitter As: The Special Holiday #FollowFriday Edition @ Error - As I mentioned yesterday, I’m on vacation (and less than 24 hours from hiking... (view)
Talking PR, Franchising and Social Media
It’s a holiday weekend and I’m taking today off, too. Four days of Gini time to cycle, hike, and be with my family and friends. But what that means to you is I’m going to be lazy with the blog today and tomorrow. But don’t stop ...
Posted To Twitter As: Talking PR, Franchising and Social Media @ Error - It’s a holiday weekend and I’m taking today off, too. Four days of Gini time... (view)
Should CEOs Spend Time On Social Networking?
Did anyone else see the Newsweek article that discusses all the reasons why a CEO should not be on the social networks? The one that says, “the social media advocates have reached the point where they believe that the sun rises and sets on the in...
Posted To Twitter As: Should CEOs Spend Time On Social Networking? @ Error - Did anyone else see the Newsweek article that discusses all the reasons why a CEO... (view)
An Email Ban? Are You Kidding?
Yes, it’s true. We instituted an internal email ban at Arment Dietrich. Well, it started as an email ban and now it also includes instant messaging. It all started when my colleague, Christine Heim, blogged about an internal email boycott by a single w.
Posted To Twitter As: An Email Ban? Are You Kidding? @ Error - Yes, it’s true. We instituted an internal email ban at Arment Dietrich. Well, it started as an... (view)
December 4 #FollowFriday Recommendations
I continue meeting really great people on Twitter. Following are a few new friends and few old ones, as well. @julito77 Julio is, by far, one of the best people in real life and on the social networks. He started V5, an arm of his family’s compa..
Posted To Twitter As: December 4 #FollowFriday Recommendations @ Error - I continue meeting really great people on Twitter. Following are a few new friends and... (view)
The Best Advice I’ve Ever Received
I was reading Fortune’s “Best Advice I Ever Got” story and it got me thinking. What’s the best advice I’ve gotten as I’ve journeyed through my career? 1. Never be afraid to get your hands dirty. 2. Lead by example. 3...
Posted To Twitter As: The Best Advice I’ve Ever Received @ Error - I was reading Fortune’s “Best Advice I Ever Got” story and it got me... (view)
Should Apple Have Disclosed Jobs’s Liver Transplant?
When I learned Steve Jobs had a liver transplant two months ago, my first thought was, “Wow! If I were on his PR team, I’d quit.” Talk about no transparency or honesty. So I decided to look into the reasons behind Apple not disclosing...
Posted To Twitter As: Should Apple Have Disclosed Jobs’s Liver Transplant? @ Error - When I learned Steve Jobs had a liver transplant two months ago, my... (view)
The June 19 #FollowFriday List
I love Fridays…not just because it means the weekend is upon, but also because I get to blog about how much I love my Twitter friends. Following is today’s list of people you should follow and the reasons why I love them. @JonathanManske I ...
Posted To Twitter As: The June 19 #FollowFriday List @ Error - I love Fridays…not just because it means the weekend is upon, but also because I get to blog... (view)
Want to Be Our Facebook Fan of the Week? We Tell You How.
Some of you know that we have a fan of the week of our Facebook page. I know that you know because yesterday I received several direct messages on Twitter asking me how YOU can be fan of the week. If you don’t already know about this, read on bec...
Posted To Twitter As: Want to Be Our Facebook Fan of the Week? We Tell You How. @ Error - Some of you know that we have a fan of the week of our Facebook page. I... (view)
How Social Media Is Changing the Way We Do Business
Last week, I chatted with Sara Wilson, who writes for AllBusiness.com. We talked about how social media is changing the face of franchising, which she then turned into a story. See it here. But social media isn’t changing just the face of franchi...
Posted To Twitter As: How Social Media Is Changing the Way We Do Business @ Error - Last week, I chatted with Sara Wilson, who writes for AllBusiness.com. We... (view)
The Retainer Vs. Hourly Rates Debate Continues
I was interested to read a June 1 article in PRWeek that was a debate between Steve Cody, the founder of Peppercom (and someone I got to cycle with in Palm Springs a couple of weeks ago) and Sean Cassidy, president of DKC (someone I’ve never met)...
Posted To Twitter As: The Retainer Vs. Hourly Rates Debate Continues @ Error - I was interested to read a June 1 article in PRWeek that was a debate between... (view)
Special PR #FollowFriday List
I have two PR groups I want to recognize today: My staff and PR firm leaders I’ve built relationships with through Counselors Academy. First, the Arment Dietrich team: @dblazek Diane is our business developer extraordinare. Never have I worked wi...
Posted To Twitter As: Special PR #FollowFriday List @ Error - I have two PR groups I want to recognize today: My staff and PR firm leaders I’ve built... (view)
Recommended Business Books
A few weeks ago, I asked each of you what you’d like to read about on this blog. Robert Saric asked if I would blog, “the books you recommend and why they are great.” Since that request, I’ve been compiling a list of business bo...
Posted To Twitter As: Recommended Business Books @ Error - A few weeks ago, I asked each of you what you’d like to read about on this blog. Robert Saric... (view)
20 Secrets I Wish Someone Had Told Me BEFORE I Started a Business
So you want to start a business? Well, here are a few things no one tells you, but you should know! 1. We all think we want to manage people. It has the perception of hitting the pinnacle of your career when you FINALLY get to manage people. It sucks. ...
Posted To Twitter As: 20 Secrets I Wish Someone Had Told Me BEFORE I Started a Business @ Error - So you want to start a business? Well, here are a few things no... (view)
The June 26 #FollowFriday List
It’s that time of the week…already! Man, this week went by quickly! Following are my 20 recommendations for following this week. And don’t forget to check back (at the bottom of the post) on others from weeks past you might have misse...
Posted To Twitter As: The June 26 #FollowFriday List @ Error - It’s that time of the week…already! Man, this week went by quickly! Following are my... (view)
Death of the Corporate Web site?
Last night I had a mini debate on Twitter about the death of the corporate Web site. What prompted my question, “Is the corporate Web site about to die?” was an article on Mashable about social media making corporate Web sites irrelevant. I...
Posted To Twitter As: Death of the Corporate Web site? @ Error - Last night I had a mini debate on Twitter about the death of the corporate Web site. What... (view)
The June 5 #FollowFriday List!
Last week’s blog post “WTH is FollowFriday” was very popular because people now have a reason to follow others on Twitter. Therefore, I’m making it a Friday tradition. If you’re not on Twitter, get there and follow these p...
Posted To Twitter As: The June 5 #FollowFriday List! @ Error - Last week’s blog post “WTH is FollowFriday” was very popular because people now... (view)
WTH is #FollowFriday?
I love #FollowFriday on Twitter. It’s fun to see what crazy things people will say about you (i.e. @StayBankdotCom today said people should follow me because I put words in people’s mouths for a living…to which I responded “SPIN...
Posted To Twitter As: WTH is #FollowFriday? @ Error - I love #FollowFriday on Twitter. It’s fun to see what crazy things people will say about you (i.e.... (view)
The Dec. 11 #FollowFriday Recommendations
It’s one of my favorite times of the week – #FollowFriday – because I can highlight a few Twitter friends for you to follow, meet, and engage with in the coming week. @dougleavy Doug is the grand social media poopah for @westonemusic (he also ma
Posted To Twitter As: The Dec. 11 #FollowFriday Recommendations @ Error - It’s one of my favorite times of the week – #FollowFriday – because I can... (view)
Social Media Is Relationships; It’s Not Selling
Yesterday we discussed the philosophy of social media: How do you have conversations with people in order to build better relationships? And there were a lot of great comments: * Johnnie Firari says, “Through relationships you can now gain/earn b...
Posted To Twitter As: Social Media Is Relationships; It’s Not Selling @ Error - Yesterday we discussed the philosophy of social media: How do you have... (view)
Lessons I’m Learning In My Journey to the Top
Nearly two years ago I had to make the transition from working in the business to working on the business. It was a difficult transition (still is sometimes) because no one tells you how to do it. When I asked my peers, friends, and family what a CEO s...
Posted To Twitter As: Lessons I’m Learning In My Journey to the Top @ Error - Nearly two years ago I had to make the transition from working in the... (view)
Value-Based Agency Compensation Models
I’m going through this process right now, trying to decide if our financial model makes sense for the future. I feel like billable hours is so archaic, but I also think we need to track time in order to be profitable. We are paid for our time so ...
Posted To Twitter As: Value-Based Agency Compensation Models @ Error - I’m going through this process right now, trying to decide if our financial model... (view)
Paid to Blog? The FTC Might Come Knocking!
I clearly created quite a firestorm earlier this week when I blogged that I don’t think people should be paid to tweet about a brand. While I think a good number of commenters agreed with me, I think what caused the true firestorm is that I used ...
Posted To Twitter As: Paid to Blog? The FTC Might Come Knocking! @ Error - I clearly created quite a firestorm earlier this week when I blogged that I... (view)
Is Paying People to Tweet About Your Brand Going Too Far?
My dear friend @SarahRobinson sent me an article today via direct message. I knew there was a reason she wanted me to read it, but I didn’t fully understand until I got 3/4 of the way through reading it. Let me back up. The Ad Age article, ...
Posted To Twitter As: Is Paying People to Tweet About Your Brand Going Too Far? @ Error - My dear friend @SarahRobinson sent me an article today via direct... (view)
Astroturfing Is WORSE than Spin!
As one of the leaders in the fight against destructive spin within the public relations community, I am astounded to see Dewey Square Group astroturfing for one of their clients. What’s astroturfing, you ask? It’s a political, public relati...
Posted To Twitter As: Astroturfing Is WORSE than Spin! @ Error - As one of the leaders in the fight against destructive spin within the public relations... (view)
Tips for Starting a Blog
When I speak across the country, I have a lot of people tell me they want to start a blog and they want to know how to get started. I always caution that blogs aren’t for everyone and that, once you get started, you can’t stop. It’s a pretty big tim
Posted To Twitter As: Tips for Starting a Blog @ Error - When I speak across the country, I have a lot of people tell me they want to start a blog and they want... (view)
Attracting Blog Readers Through Great Content
Based on the feedback from “Tips for Starting a Blog,” it sounds like you’re ready to attract readers. So let’s get started! My friend Jeff Lipschultz commented on Monday that he was going to be brash and suggest quality is key ...
Posted To Twitter As: Attracting Blog Readers Through Great Content @ Error - Based on the feedback from “Tips for Starting a Blog,” it sounds like... (view)
Good Counsel: Counselor’s Academy 2009
Ben Wheatley and I coordinated the breakout sessions for this year’s Counselors Academy conference. We focused on finding the best of the best to discuss profitability, people, and potential, including other communicators, but also leaders from o...
Posted To Twitter As: Good Counsel: Counselor’s Academy 2009 @ Error - Ben Wheatley and I coordinated the breakout sessions for this year’s... (view)
Optimizing Your Blog Posts
Guest blog written by Harry Brumleve So you’ve set up a blog that you’re passionate about and you’ve written your first few posts. Who has seen it? Your friends? Who is going to see it? Your mom? Likely if you’ve taken th
Posted To Twitter As: Optimizing Your Blog Posts @ Error - Guest blog written by Harry Brumleve So you’ve set up a blog that you’re passionate about... (view)
Using Social Media to Grow Your Business
This week I’m guest blogging for Tom Searcy on his blog “Hunting for Big Sales.” Check today’s post here for the first in a five day series on using social media to grow your business. Let me know what you think! ...
Posted To Twitter As: Using Social Media to Grow Your Business @ Error - This week I’m guest blogging for Tom Searcy on his blog “Hunting for Big... (view)
Shoemakers Children Don’t Have Shoes
Isn’t that the old adage? The shoemakers children don’t have shoes? That’s what I think of when I read the Feb. 10 review of “PR: A Persuasive Industry” in USA Today. The article starts out with this… Sleazy. Dising..
Posted To Twitter As: Shoemakers Children Don’t Have Shoes @ Error - Isn’t that the old adage? The shoemakers children don’t have shoes? ... (view)
Cause Marketing–A Win-Win
I’m not in that category of people described as cynics so I tend to see the positive in almost everything. Excuse me for a minute while I tout what I think is a pure win-win and thank the folks at American Express for coming up with the idea more than .
Posted To Twitter As: Cause Marketing–A Win-Win @ Error - I’m not in that category of people described as cynics so I tend to see the positive in almost... (view)
Arment Dietrich Is No Longer a PR Firm?
I’ve written, and rewritten, this blog post in my head the past two months and, now that the time is here to announce our news, I don’t have the perfect post yet. So…I’m just going to write it. Arment Dietrich is no longer a PR ...
Posted To Twitter As: Arment Dietrich Is No Longer a PR Firm? @ Error - I’ve written, and rewritten, this blog post in my head the past two months and, now... (view)
Get Organized: Streamlining News, Articles, and Blogs for Time Efficiency
Sometimes you have to hit me over the head with a 2 x 4 to get me to realize what I do every day A LOT of people would love to know. That’s what Robin Scott did when she direct messaged me about a comment I left on Julio Varela’s blog this ...
Posted To Twitter As: Get Organized: Streamlining News, Articles, and Blogs for Time Efficiency @ Error - Sometimes you have to hit me over the head with a 2 x 4... (view)
How-To: Use Google Alerts
Yesterday I spoke to the WIN Home Inspection franchisees at their annual conference. As is typical, I had a few people tell me before the session began that social media is for their kids and they just don’t get it. One partner even told me that I had .
Posted To Twitter As: How-To: Use Google Alerts @ Error - Yesterday I spoke to the WIN Home Inspection franchisees at their annual conference. As is typical, I... (view)
Blogging Tips: How to Promote and Publicize
Before the holidays, we spent some time here talking about blogs – how to create them, how to attract readers, and how to optimize your content. One thing, however, we didn’t discuss is how to promote and publicize your blog posts, after t..
Posted To Twitter As: Blogging Tips: How to Promote and Publicize @ Error - Before the holidays, we spent some time here talking about blogs – how to... (view)
Changing Our Habits for A Car?
Alright. I know this isn’t a typical blog post for me. But I need some help. And I thought, “Who better to ask than the blog readers?” I was in Atlanta last week. I rented a nice little Nissan Altima. It was a hybrid car. I liked it....
Posted To Twitter As: Changing Our Habits for A Car? @ Error - Alright. I know this isn’t a typical blog post for me. But I need some help. And I thought,... (view)
Social Media Do’s and Don’ts
I wrote this for a client today and thought it would be valuable for you. The do’s and don’ts of social media, according to Gini Dietrich. DO * Target your market to follow the right people. * Offer actionable advice. * Use your time wisely...
Posted To Twitter As: Social Media Do’s and Don’ts @ Error - I wrote this for a client today and thought it would be valuable for you. The do’s... (view)
It’s #FollowFriday Time!
This is a random mishmash of people I know both IRL and I’ve met recently on Twitter. Hope you enjoy…and have a great holiday weekend! @cruiter I met Mike through my friend @MichaelStern, first on Twitter and then IRL at #SMBChicago. He...
Posted To Twitter As: It’s #FollowFriday Time! @ Error - This is a random mishmash of people I know both IRL and I’ve met recently on Twitter. Hope... (view)
Social Media: So Many Questions, So Little Time
It’s been a few weeks since I answered social media questions here so I’m going back and looking at some of the things people asked during the Vistage social media Webinars I hosted in July. Q: With increased popularity, so many people are ...
Posted To Twitter As: Social Media: So Many Questions, So Little Time @ Error - It’s been a few weeks since I answered social media questions here so... (view)
Why NOT Allowing Staff to Speak Publicly Is Idiotic
I’m pretty sure it’s career suicide to take on one of the PR industry’s top media outlets, but you’ve never known me to back down from a fight, have you? Jeremy Probert, a guest columnist with Ragan , yesterday wrote an article titled, “Why lett
Posted To Twitter As: Why NOT Allowing Staff to Speak Publicly Is Idiotic @ Error - I’m pretty sure it’s career suicide to take on one of the PR industry’s... (view)
The February 5 #FollowFriday
Are you ready? @PatrickReyes Patrick works at GM and is the furthest thing you would think when you think marketing and automaker. If he gets his way, he’ll change the way the auto industry communicates…for the better. On top of his demandi...
Posted To Twitter As: The February 5 #FollowFriday @ Error - Are you ready? @PatrickReyes Patrick works at GM and is the furthest thing you would think when you... (view)
January 29 #FollowFriday
I have been really bad at my #FollowFriday lists since the holidays. But I’m back! @DashalGroup Nick might very well be one of the funniest (is that a word) people I know. The things that come out of his mouth (or fingers) make you stop and think...
Posted To Twitter As: January 29 #FollowFriday @ Error - I have been really bad at my #FollowFriday lists since the holidays. But I’m back! @DashalGroup... (view)
Introducing the Arment Dietrich Tagline Contest
Last week we launched a Facebook fan page contest to create a new tagline for our newly designed Web site, set to launch late this week. We’ve had some great entries, but want to also open it to our blog readers. Following are a couple of our fav...
Posted To Twitter As: Introducing the Arment Dietrich Tagline Contest @ Error - Last week we launched a Facebook fan page contest to create a new tagline for our... (view)
Are Service Businesses Now Facilitators of Conversation?
Today’s digital age is about connection, conversation, and candy. Alright, not candy. I couldn’t think of another C word and I love candy. Connection, conversation, and engagement. Even transparency and honesty. Open your door, pull up your...
Posted To Twitter As: Are Service Businesses Now Facilitators of Conversation? @ Error - Today’s digital age is about connection, conversation, and candy.... (view)
Social Media Boundaries
Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so the friend request makes sense, but I don’t like to let people on my personal Facebook page who I don’t know in real life. This happens ...
Posted To Twitter As: Social Media Boundaries @ Error - Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so... (view)
Preparing Yourself for Media Interviews
I have a long-standing relationship with Hotel Executive and write an article for them quarterly. Today I am grateful for my friendship with their editor and the opportunity to help educate their readers on the importance of communication in a business...
Posted To Twitter As: Preparing Yourself for Media Interviews @ Error - I have a long-standing relationship with Hotel Executive and write an article for them... (view)
How Businesses Are Using Social Media
Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very curious mind. Following is an exerpt of an interview she did with me on how the franchise industry is using social media (I’ve changed to businesses here for pur...
Posted To Twitter As: How Businesses Are Using Social Media @ Error - Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very... (view)
Using the Power of Social Media for Business Growth
In honor of the holiday this week, I am going to post articles I’ve written for other publications in order to thank them for their support and drive traffic to their sites. Today is from AllBusiness.com (with a few changes made from franchising...
Posted To Twitter As: Using the Power of Social Media for Business Growth @ Error - In honor of the holiday this week, I am going to post articles I’ve... (view)
What Kellogg’s and the Great Depression Can Teach You About PR and Marketing
A few weeks ago, my friend Steve McKee wrote in his BusinessWeek column about companies doing their growth a big disservice in a down economy when they cut their advertising and PR budgets. You can read the article and comments here. Then, when I asked...
Posted To Twitter As: What Kellogg’s and the Great Depression Can Teach You About PR and Marketing @ Error - A few weeks ago, my friend Steve McKee wrote... (view)
Social Media Interns: The Pros and Cons
Today’s blog topic came from my friend Jeff Lipschultz. There’s been a lot of talk (and action) lately centered around “Social Media Interns.” Can you share with us the parameters for having an effective program? Some work for free. Some work
Posted To Twitter As: Social Media Interns: The Pros and Cons @ Error - Today’s blog topic came from my friend Jeff Lipschultz. There’s been a lot of... (view)
Mastering the Art of Difficult Conversations
Last week I read an article on Harvard Business Review called “The Martial Art of Difficult Conversations.” While the author related a personal story to reflect on how to have conflict conversations, it very well applies to business. I hate...
Posted To Twitter As: Mastering the Art of Difficult Conversations @ Error - Last week I read an article on Harvard Business Review called “The Martial Art... (view)
Twenty Blogs You Should Check Out
Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the idea worked magically well! You each had great ideas and I’ll be using them here, which also means about 30 seconds of fame for you and a prize! Today ...
Posted To Twitter As: Twenty Blogs You Should Check Out @ Error - Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the... (view)
#FollowFriday – November 6, 2009
@mbernier I’ve just recently met Matt on Twitter, but he lives in Denver so you know we’ve become quick friends. He started a team on Movember.com, an organization designed to change the face of men’s health. The men involved are grow...
Posted To Twitter As: #FollowFriday – November 6, 2009 @ Error - @mbernier I’ve just recently met Matt on Twitter, but he lives in Denver so you know... (view)
It’s Okay to Fail
Today I have a guest blog post on Find Your Nerve, the brain child of my friend Steve McKee. Steve runs an ad agency in Albuquerque, McKee Wallwork Cleveland, and is the author of “When Growth Stalls.” A couple of months he called me and sa...
Posted To Twitter As: It’s Okay to Fail @ Error - Today I have a guest blog post on Find Your Nerve, the brain child of my friend Steve McKee. Steve runs... (view)
Q&A with Tasti D-Lite Director of Social Technologies
B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a frozen dessert company that has a cult-like following in New York City. They’ve begun franchising, in order to bring the cult to other parts of the country, and B.J. is tasked not...
Posted To Twitter As: Q&A with Tasti D-Lite Director of Social Technologies @ Error - B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a... (view)
Edelman Admits They Don’t Know Social Media
It’s been a while since something in the news has gotten me fired up, but it happened this week. I saw the headline “Younger employees help senior executives unlock social media mystery” and clicked on the story to learn more. I expec...
Posted To Twitter As: Edelman Admits They Don’t Know Social Media @ Error - It’s been a while since something in the news has gotten me fired up, but... (view)
Crowdsourcing the FADS Blog Content
Last night I went to write today’s blog post and ended up with writer’s block. As I told Nancy Myrland, the only thing I really wanted to do is snuggle in my flannel sheets with the down comforter and the remote control. Instead, however, I asked my T
Posted To Twitter As: Crowdsourcing the FADS Blog Content @ Error - Last night I went to write today’s blog post and ended up with writer’s block. As I told... (view)
PR Implications of the Obama/FOX Feud
My husband, a Democrat adviser, joyfully recounted the Obama/FOX feud for me over drinks on Friday night. He hates FOX. So much so, that he changes my brother’s preset stations on both his TV and radio every time we’re in Denver. He won...
Posted To Twitter As: PR Implications of the Obama/FOX Feud @ Error - My husband, a Democrat adviser, joyfully recounted the Obama/FOX feud for me over drinks on... (view)
Selling Social Media to Your Executive Team: Part Two
Yesterday I moderated a social media monitoring and measuring panel for PRSA Chicago. Amber Naslund from Radian6, Brandon Noel from AllState, and Ian Sohn from Ogilvy 360 Digital were the panelists…and they were really good! We talked a lot abou...
Posted To Twitter As: Selling Social Media to Your Executive Team: Part Two @ Error - Yesterday I moderated a social media monitoring and measuring panel for... (view)
What’s Your Pitch In Today’s Online World?
Last week I was on a flight doing my second favorite thing…eavesdropping (people watching is my favorite). I was so intrigued by the conversation behind me that I stopped reading to listen. Guy #1: What do you do? Guy #2: Business process investigation.
Posted To Twitter As: What’s Your Pitch In Today’s Online World? @ Error - Last week I was on a flight doing my second favorite thing…eavesdropping... (view)
Build Your Online Community
Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost a portion of it here. The time in the early life of social media has come where people are beginning to question if it’s valuable. Many of our clients.
Posted To Twitter As: Build Your Online Community @ Error - Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost... (view)
New FTC Guidelines Should Affect All Who Review Products
This won’t come as news to most of you: Last week the FTC released its new disclosure guidelines for bloggers. I don’t have a vested interest in this as I don’t make money from blogging. And I do believe there should be disclosure and...
Posted To Twitter As: New FTC Guidelines Should Affect All Who Review Products @ Error - This won’t come as news to most of you: Last week the FTC released... (view)
Social Media Transparency
I’ve been meaning to write this blog post all week, but I’m a bit behind. I guess that’s what happens when you sleep all weekend, instead of being a responsible adult. I’m told I needed it. Now I don’t need to sleep for an...
Posted To Twitter As: Social Media Transparency @ Error - I’ve been meaning to write this blog post all week, but I’m a bit behind. I guess... (view)
The First #FollowFriday of October
It seems everyone in Chicago is waiting in anticipation for the International Olympic Committee to decide if we get to have the summer Olympics in 2016. Even I’m on pins and needles and wish they’d hurry up and decide! While I wait, I...
Posted To Twitter As: The First #FollowFriday of October @ Error - It seems everyone in Chicago is waiting in anticipation for the International Olympic... (view)
Rules for Better Engagement: Sometimes It’s As Simple As Two Words
I’m stubborn and I’m a book elitist. For those of you who know me really well, this comes to you as no surprise. I have an English literature degree from a private university. I’ve never read Stephen King because I learned in college ...
Posted To Twitter As: Rules for Better Engagement: Sometimes It’s As Simple As Two Words @ Error - I’m stubborn and I’m a book elitist. For... (view)
Real-World Social Media Ideas
Today I spoke at the Foodservice News Restaurant Business series, a conference created to provide smart business techniques to restaurants owners, operators, and chefs. As I do at the beginning of every speech, I asked the audience a bunch of questions...
Posted To Twitter As: Real-World Social Media Ideas @ Error - Today I spoke at the Foodservice News Restaurant Business series, a conference created to provide... (view)
The September 25 #FollowFriday
I’ve been a bit lazy on the #FollowFriday blogs the past couple of weeks…mostly because my travel schedule is insane and it’s usually mid-afternoon (like it is now) before I’ve been able to get to it. BUT…enough excuses! I...
Posted To Twitter As: The September 25 #FollowFriday @ Error - I’ve been a bit lazy on the #FollowFriday blogs the past couple of weeks…mostly... (view)
Mistakes Made In Growing a Business
This week’s Crain’s Chicago Business focuses on enterprising women (and yes, I’m featured). But I’m not blogging about it to toot my own horn. I think there is more to the story than Crain’s was allowed to tell and I want ...
Posted To Twitter As: Mistakes Made In Growing a Business @ Error - This week’s Crain’s Chicago Business focuses on enterprising women (and yes,... (view)
Does Social Media Belong to PR?
I’m having an identity crisis and I need your help. It’s no secret we’ve changed our business model this year to incorporate social media into our traditional communication firm. All along I’ve been saying that PR deserves a pl...
Posted To Twitter As: Does Social Media Belong to PR? @ Error - I’m having an identity crisis and I need your help. It’s no secret we’ve... (view)
Off the Record Doesn’t Exist
I have an off the record story for you. Many years ago, I secured a feature on 60 Minutes for a client. The story was a three day shoot, turned into 30 minutes for the program, on how catfish are farmed. Catfish, by nature, are bottom feeders. But cot...
Posted To Twitter As: Off the Record Doesn’t Exist @ Error - I have an off the record story for you. Many years ago, I secured a feature on 60 Minutes for... (view)
Using LinkedIn: Is It the Social Media Stepchild?
My friend Paul Segreto thinks LinkedIn is the social media stepchild and that it has yet to hit its prime. I’ve been thinking about this since he said that to me, and I think he’s right. When I first got on LinkedIn, I did it for the same r...
Posted To Twitter As: Using LinkedIn: Is It the Social Media Stepchild? @ Error - My friend Paul Segreto thinks LinkedIn is the social media stepchild and that... (view)
Pay It Forward: How Working With Your Competition Is Better for Everyone
I just watched “Pay It Forward” for the 200th time and, of course, cried at the end. I don’t know why I do this. I think I’m going to make it through the end and then Helen Hunt crumbles and I lose it. This time around, though, ...
Posted To Twitter As: Pay It Forward: How Working With Your Competition Is Better for Everyone @ Error - I just watched “Pay It Forward” for the... (view)
What Gets In the Way of Your Own Success?
My good friend Sarah Robinson wrote a great post on her blog, Maverick Mom, on Monday about the things that hang her up so much that she can’t move forward. She asked her readers what three things hang them up. I thought I’d share here what...
Posted To Twitter As: What Gets In the Way of Your Own Success? @ Error - My good friend Sarah Robinson wrote a great post on her blog, Maverick Mom, on Monday... (view)
Today’s #FollowFriday Goes Out to #SMBChicago
I recently moderated a discussion on social media measurement at #SMBChicago. Following are the people who sat at my table. @monicaobrien Monica is a marketing professional in Chicago who is taking what she is learning in social media and helping clien...
Posted To Twitter As: Today’s #FollowFriday Goes Out to #SMBChicago @ Error - I recently moderated a discussion on social media measurement at #SMBChicago.... (view)
PR Firms Add No Value? Truth or Fiction?
Yesterday I read an article titled, “90 percent of PR firms add no value.” My friend Jeff Mello sent it to me wanting my opinion on it and (I think) wanting me to get fired up. The truth of the matter is, I agree (sorry Jeff!). The article,...
Posted To Twitter As: PR Firms Add No Value? Truth or Fiction? @ Error - Yesterday I read an article titled, “90 percent of PR firms add no value.”... (view)
Social Media Measurement: What’s the ROI?
Yesterday morning I moderated a discussion on social media measurement at #SMBChicago. We started the discussion with some of the free tools I blogged about a couple of weeks ago (see it here). Then we spent some time discussing additional tools. They ...
Posted To Twitter As: Social Media Measurement: What’s the ROI? @ Error - Yesterday morning I moderated a discussion on social media measurement at... (view)
Corporate Transparency: Communicating Changes
When the Zappos/Amazon deal went through on July 22, my friend Travis Dudfield asked my opinion on the communication to Zappos employees. I told him to let the media storm die down and I would write a blog post about it. So here it is! There was A LOT...
Posted To Twitter As: Corporate Transparency: Communicating Changes @ Error - When the Zappos/Amazon deal went through on July 22, my friend Travis Dudfield... (view)
Business Succession Plan: What Happens In An Emergency?
On Saturday morning, I set out with my cycling group to ride at 5:15. The sky was overcast and a bit foggy and the wind was gusting at 35 mph, but the temperature was perfect, the wind was blowing only in one direction (which meant on the way home it...
Posted To Twitter As: Business Succession Plan: What Happens In An Emergency? @ Error - On Saturday morning, I set out with my cycling group to ride at 5:15. The... (view)
Glass Ceilings for Women Entreprenuers
I have a story to tell you. I told Barry Moltz this story this morning and he said, “You should write about that.” When I started Arment Dietrich nearly five years ago (coming up in April!), I would go to new business meetings and the men i...
Posted To Twitter As: Glass Ceilings for Women Entreprenuers @ Error - I have a story to tell you. I told Barry Moltz this story this morning and he said,... (view)
A Special #EpicMeetUp From Near #FollowFriday
@NatSlavin Nat lives in Chicago and many months ago @SarahRobinson suggested we meet because we both love a lot of the same things. Since then, I’ve learned that Nat loves food almost more than I do and that he has impeccable taste. The only prob...
Posted To Twitter As: A Special #EpicMeetUp From Near #FollowFriday @ Error - @NatSlavin Nat lives in Chicago and many months ago @SarahRobinson suggested we... (view)
Is It True Behind Every Successful Woman Is a Man?
One of my favorite reporters in the entire world is Del Jones, the leadership columnist for USA Today. I’ve worked with him for many years. I know him in real life. I’m featuring him as a case study in a book (details forthcoming). And I.
Posted To Twitter As: Is It True Behind Every Successful Woman Is a Man? @ Error - One of my favorite reporters in the entire world is Del Jones, the leadership... (view)
CEO Leadership Skills: What Does It Take to Be Level 5?
I think most of you know I’m a Vistage member. My Chair was here on Friday for our monthly one-to-one meeting. During that meeting he said to me, “It’s time for you to stop being an entrepreneur and become a level 5 CEO.” As is ...
Posted To Twitter As: CEO Leadership Skills: What Does It Take to Be Level 5? @ Error - I think most of you know I’m a Vistage member. My Chair was here on... (view)
A Special #EpicMeetUp From Far #FollowFriday
July 25 was one for the history books when 10 people flew into Chicago for #epicmeetup. We met at Rockit in Wrigleyville and about 50 people ended up coming by at some point. Today’s #FollowFriday recommendations are for those who came from far t...
Posted To Twitter As: A Special #EpicMeetUp From Far #FollowFriday @ Error - July 25 was one for the history books when 10 people flew into Chicago for... (view)
Measuring Social Media – Setting Benchmarks and Goals
One of the things I love about social media is it’s SO easy to measure! It’s so easy to set benchmarks and goals and then you can get as much information as you like (daily, weekly, monthly, quarterly, or annually) to watch you get closer a...
Posted To Twitter As: Measuring Social Media – Setting Benchmarks and Goals @ Error - One of the things I love about social media is it’s SO easy to... (view)
Social Media Monitoring: Getting Started with Free Tools
In the past couple of weeks, we’ve had a lot of conversation about WHYyou should participate in a social media program. So you want some tips and tools on HOW to actually do that now?!? The very first step is to LISTEN and that’s where we...
Posted To Twitter As: Social Media Monitoring: Getting Started with Free Tools @ Error - In the past couple of weeks, we’ve had a lot of conversation about... (view)
Intro to Social Media: What Is It?
We’ve spent some time here in the past few weeks talking about how much time to spend on social media, how to build content, and how to drive traffic. But a lot of the questions I’m getting from clients and prospects are along the lines of...
Posted To Twitter As: Intro to Social Media: What Is It? @ Error - We’ve spent some time here in the past few weeks talking about how much time to spend... (view)
It’s #FollowFriday!
Just like I do every week, I’ve been compiling a list of people who have been highly engaging this week. Following are my July 24 recommendations for #FollowFriday. @aaswartz I briefly met Angie in San Diego in January and she immediately struck ...
Posted To Twitter As: It’s #FollowFriday! @ Error - Just like I do every week, I’ve been compiling a list of people who have been highly engaging... (view)
Blog Content Creation: Tips for Writing Compelling Posts
Our newsletter was released yesterday and, in it, we described how to start a blog, create content, and drive traffic once you got going. If you don’t subscribe, do so here. It got me thinking. Trust me when I say it’s hard to write compe..
Posted To Twitter As: Blog Content Creation: Tips for Writing Compelling Posts @ Error - Our newsletter was released yesterday and, in it, we described how to... (view)
How Much Time Should I Spend On Social Media?
I get this question ALL THE TIME! How much time should I spend on social media? How much time do you spend on your email? Do you have it down to a science that you can manage it effectively, while still doing your job? When email first entered our wor...
Posted To Twitter As: How Much Time Should I Spend On Social Media? @ Error - I get this question ALL THE TIME! How much time should I spend on social... (view)
Selling A Social Media Program to Your Executive Team
I know I don’t act like what people think a CEO should act like, but I do think like one. I love numbers and know that’s part of what makes us successful. I look at EVERYTHING and measure its return-on-investment. We look at what is best fo...
Posted To Twitter As: Selling A Social Media Program to Your Executive Team @ Error - I know I don’t act like what people think a CEO should act like, but... (view)
It’s #FollowFriday! The July 17 Edition
@TheRealPRMan Steve tweets the BEST information I’ve found from one person. When I need a blog idea, I always go to his Twitter stream. He always finds the best industry news that is worth sharing. Plus I think his Twitter handle is funny…I...
Posted To Twitter As: It’s #FollowFriday! The July 17 Edition @ Error - @TheRealPRMan Steve tweets the BEST information I’ve found from one person.... (view)
Especially Online, First Impressions Last Forever
I was talking to a girlfriend this morning and she said, “I have a topic for your next newsletter!” I love getting feedback from my smart friends, so I was all ears. She suggested we discuss how to blur the personal and professional lines o...
Posted To Twitter As: Especially Online, First Impressions Last Forever @ Error - I was talking to a girlfriend this morning and she said, “I have a topic... (view)
Should Interns Run Your Social Media Program?
Last week, Caitlin McDevitt from Slate and The Big Money called, wanting to know if I have an opinion on the Pizza Hut twintern. Do I have an opinion?!? You can read the article here, along with my opinion. There also was a blog written by BFG Communic...
Posted To Twitter As: Should Interns Run Your Social Media Program? @ Error - Last week, Caitlin McDevitt from Slate and The Big Money called, wanting to know if... (view)
The July 10 #FollowFriday Recommendations
@TransitionalTee Teresa has spent some time in Chicago because she wants to move here, but I’ve never met her IRL. That being said, I am really impressed with her ability to network, learn, and engage. She writes a daily blog, she uses social med...
Posted To Twitter As: The July 10 #FollowFriday Recommendations @ Error - @TransitionalTee Teresa has spent some time in Chicago because she wants to move here,... (view)
Isn’t PR About Developing and Fostering Relationships?
Even though I tweeted the July 4 New York Times article, “Spinning the Web: PR In Silicon Valley”, it’s created quite a stir in our industry and I’d be remiss in not commenting on it. The PR industry is changing. That’s ri...
Posted To Twitter As: Isn’t PR About Developing and Fostering Relationships? @ Error - Even though I tweeted the July 4 New York Times article,... (view)
Does Vacation Mean No Access to the Outside World?
My friend Amber Naslund went on vacation last week (the first in more than a year and very well deserved) and, as she left, she wrote a blog post about how vacation can be digital, too. Read the post here. As most of you know, I hiked Pike’s P...
Posted To Twitter As: Does Vacation Mean No Access to the Outside World? @ Error - My friend Amber Naslund went on vacation last week (the first in more than... (view)
The Special Holiday #FollowFriday Edition
As I mentioned yesterday, I’m on vacation (and less than 24 hours from hiking Pike’s Peak!) so I’m being semi-lazy. Following are my #FollowFriday lists for the past six weeks. I love #FollowFriday on Twitter. It’s fun to see what cra.
Posted To Twitter As: The Special Holiday #FollowFriday Edition @ Error - As I mentioned yesterday, I’m on vacation (and less than 24 hours from hiking... (view)
Talking PR, Franchising and Social Media
It’s a holiday weekend and I’m taking today off, too. Four days of Gini time to cycle, hike, and be with my family and friends. But what that means to you is I’m going to be lazy with the blog today and tomorrow. But don’t stop ...
Posted To Twitter As: Talking PR, Franchising and Social Media @ Error - It’s a holiday weekend and I’m taking today off, too. Four days of Gini time... (view)
Should CEOs Spend Time On Social Networking?
Did anyone else see the Newsweek article that discusses all the reasons why a CEO should not be on the social networks? The one that says, “the social media advocates have reached the point where they believe that the sun rises and sets on the in...
Posted To Twitter As: Should CEOs Spend Time On Social Networking? @ Error - Did anyone else see the Newsweek article that discusses all the reasons why a CEO... (view)
An Email Ban? Are You Kidding?
Yes, it’s true. We instituted an internal email ban at Arment Dietrich. Well, it started as an email ban and now it also includes instant messaging. It all started when my colleague, Christine Heim, blogged about an internal email boycott by a single w.
Posted To Twitter As: An Email Ban? Are You Kidding? @ Error - Yes, it’s true. We instituted an internal email ban at Arment Dietrich. Well, it started as an... (view)
December 4 #FollowFriday Recommendations
I continue meeting really great people on Twitter. Following are a few new friends and few old ones, as well. @julito77 Julio is, by far, one of the best people in real life and on the social networks. He started V5, an arm of his family’s compa..
Posted To Twitter As: December 4 #FollowFriday Recommendations @ Error - I continue meeting really great people on Twitter. Following are a few new friends and... (view)
The Best Advice I’ve Ever Received
I was reading Fortune’s “Best Advice I Ever Got” story and it got me thinking. What’s the best advice I’ve gotten as I’ve journeyed through my career? 1. Never be afraid to get your hands dirty. 2. Lead by example. 3...
Posted To Twitter As: The Best Advice I’ve Ever Received @ Error - I was reading Fortune’s “Best Advice I Ever Got” story and it got me... (view)
Should Apple Have Disclosed Jobs’s Liver Transplant?
When I learned Steve Jobs had a liver transplant two months ago, my first thought was, “Wow! If I were on his PR team, I’d quit.” Talk about no transparency or honesty. So I decided to look into the reasons behind Apple not disclosing...
Posted To Twitter As: Should Apple Have Disclosed Jobs’s Liver Transplant? @ Error - When I learned Steve Jobs had a liver transplant two months ago, my... (view)
Want to Be Our Facebook Fan of the Week? We Tell You How.
Some of you know that we have a fan of the week of our Facebook page. I know that you know because yesterday I received several direct messages on Twitter asking me how YOU can be fan of the week. If you don’t already know about this, read on bec...
Posted To Twitter As: Want to Be Our Facebook Fan of the Week? We Tell You How. @ Error - Some of you know that we have a fan of the week of our Facebook page. I... (view)
The June 19 #FollowFriday List
I love Fridays…not just because it means the weekend is upon, but also because I get to blog about how much I love my Twitter friends. Following is today’s list of people you should follow and the reasons why I love them. @JonathanManske I ...
Posted To Twitter As: The June 19 #FollowFriday List @ Error - I love Fridays…not just because it means the weekend is upon, but also because I get to blog... (view)
How Social Media Is Changing the Way We Do Business
Last week, I chatted with Sara Wilson, who writes for AllBusiness.com. We talked about how social media is changing the face of franchising, which she then turned into a story. See it here. But social media isn’t changing just the face of franchi...
Posted To Twitter As: How Social Media Is Changing the Way We Do Business @ Error - Last week, I chatted with Sara Wilson, who writes for AllBusiness.com. We... (view)
The Retainer Vs. Hourly Rates Debate Continues
I was interested to read a June 1 article in PRWeek that was a debate between Steve Cody, the founder of Peppercom (and someone I got to cycle with in Palm Springs a couple of weeks ago) and Sean Cassidy, president of DKC (someone I’ve never met)...
Posted To Twitter As: The Retainer Vs. Hourly Rates Debate Continues @ Error - I was interested to read a June 1 article in PRWeek that was a debate between... (view)
Special PR #FollowFriday List
I have two PR groups I want to recognize today: My staff and PR firm leaders I’ve built relationships with through Counselors Academy. First, the Arment Dietrich team: @dblazek Diane is our business developer extraordinare. Never have I worked wi...
Posted To Twitter As: Special PR #FollowFriday List @ Error - I have two PR groups I want to recognize today: My staff and PR firm leaders I’ve built... (view)
Recommended Business Books
A few weeks ago, I asked each of you what you’d like to read about on this blog. Robert Saric asked if I would blog, “the books you recommend and why they are great.” Since that request, I’ve been compiling a list of business bo...
Posted To Twitter As: Recommended Business Books @ Error - A few weeks ago, I asked each of you what you’d like to read about on this blog. Robert Saric... (view)
20 Secrets I Wish Someone Had Told Me BEFORE I Started a Business
So you want to start a business? Well, here are a few things no one tells you, but you should know! 1. We all think we want to manage people. It has the perception of hitting the pinnacle of your career when you FINALLY get to manage people. It sucks. ...
Posted To Twitter As: 20 Secrets I Wish Someone Had Told Me BEFORE I Started a Business @ Error - So you want to start a business? Well, here are a few things no... (view)
The June 26 #FollowFriday List
It’s that time of the week…already! Man, this week went by quickly! Following are my 20 recommendations for following this week. And don’t forget to check back (at the bottom of the post) on others from weeks past you might have misse...
Posted To Twitter As: The June 26 #FollowFriday List @ Error - It’s that time of the week…already! Man, this week went by quickly! Following are my... (view)
The June 5 #FollowFriday List!
Last week’s blog post “WTH is FollowFriday” was very popular because people now have a reason to follow others on Twitter. Therefore, I’m making it a Friday tradition. If you’re not on Twitter, get there and follow these p...
Posted To Twitter As: The June 5 #FollowFriday List! @ Error - Last week’s blog post “WTH is FollowFriday” was very popular because people now... (view)
Death of the Corporate Web site?
Last night I had a mini debate on Twitter about the death of the corporate Web site. What prompted my question, “Is the corporate Web site about to die?” was an article on Mashable about social media making corporate Web sites irrelevant. I...
Posted To Twitter As: Death of the Corporate Web site? @ Error - Last night I had a mini debate on Twitter about the death of the corporate Web site. What... (view)
WTH is #FollowFriday?
I love #FollowFriday on Twitter. It’s fun to see what crazy things people will say about you (i.e. @StayBankdotCom today said people should follow me because I put words in people’s mouths for a living…to which I responded “SPIN...
Posted To Twitter As: WTH is #FollowFriday? @ Error - I love #FollowFriday on Twitter. It’s fun to see what crazy things people will say about you (i.e.... (view)
The Dec. 11 #FollowFriday Recommendations
It’s one of my favorite times of the week – #FollowFriday – because I can highlight a few Twitter friends for you to follow, meet, and engage with in the coming week. @dougleavy Doug is the grand social media poopah for @westonemusic (he also ma
Posted To Twitter As: The Dec. 11 #FollowFriday Recommendations @ Error - It’s one of my favorite times of the week – #FollowFriday – because I can... (view)
Social Media Is Relationships; It’s Not Selling
Yesterday we discussed the philosophy of social media: How do you have conversations with people in order to build better relationships? And there were a lot of great comments: * Johnnie Firari says, “Through relationships you can now gain/earn b...
Posted To Twitter As: Social Media Is Relationships; It’s Not Selling @ Error - Yesterday we discussed the philosophy of social media: How do you have... (view)
Lessons I’m Learning In My Journey to the Top
Nearly two years ago I had to make the transition from working in the business to working on the business. It was a difficult transition (still is sometimes) because no one tells you how to do it. When I asked my peers, friends, and family what a CEO s...
Posted To Twitter As: Lessons I’m Learning In My Journey to the Top @ Error - Nearly two years ago I had to make the transition from working in the... (view)
Value-Based Agency Compensation Models
I’m going through this process right now, trying to decide if our financial model makes sense for the future. I feel like billable hours is so archaic, but I also think we need to track time in order to be profitable. We are paid for our time so ...
Posted To Twitter As: Value-Based Agency Compensation Models @ Error - I’m going through this process right now, trying to decide if our financial model... (view)
Paid to Blog? The FTC Might Come Knocking!
I clearly created quite a firestorm earlier this week when I blogged that I don’t think people should be paid to tweet about a brand. While I think a good number of commenters agreed with me, I think what caused the true firestorm is that I used ...
Posted To Twitter As: Paid to Blog? The FTC Might Come Knocking! @ Error - I clearly created quite a firestorm earlier this week when I blogged that I... (view)
Is Paying People to Tweet About Your Brand Going Too Far?
My dear friend @SarahRobinson sent me an article today via direct message. I knew there was a reason she wanted me to read it, but I didn’t fully understand until I got 3/4 of the way through reading it. Let me back up. The Ad Age article, ...
Posted To Twitter As: Is Paying People to Tweet About Your Brand Going Too Far? @ Error - My dear friend @SarahRobinson sent me an article today via direct... (view)
Astroturfing Is WORSE than Spin!
As one of the leaders in the fight against destructive spin within the public relations community, I am astounded to see Dewey Square Group astroturfing for one of their clients. What’s astroturfing, you ask? It’s a political, public relati...
Posted To Twitter As: Astroturfing Is WORSE than Spin! @ Error - As one of the leaders in the fight against destructive spin within the public relations... (view)
Tips for Starting a Blog
When I speak across the country, I have a lot of people tell me they want to start a blog and they want to know how to get started. I always caution that blogs aren’t for everyone and that, once you get started, you can’t stop. It’s a pretty big tim
Posted To Twitter As: Tips for Starting a Blog @ Error - When I speak across the country, I have a lot of people tell me they want to start a blog and they want... (view)
Attracting Blog Readers Through Great Content
Based on the feedback from “Tips for Starting a Blog,” it sounds like you’re ready to attract readers. So let’s get started! My friend Jeff Lipschultz commented on Monday that he was going to be brash and suggest quality is key ...
Posted To Twitter As: Attracting Blog Readers Through Great Content @ Error - Based on the feedback from “Tips for Starting a Blog,” it sounds like... (view)
Good Counsel: Counselor’s Academy 2009
Ben Wheatley and I coordinated the breakout sessions for this year’s Counselors Academy conference. We focused on finding the best of the best to discuss profitability, people, and potential, including other communicators, but also leaders from o...
Posted To Twitter As: Good Counsel: Counselor’s Academy 2009 @ Error - Ben Wheatley and I coordinated the breakout sessions for this year’s... (view)
Optimizing Your Blog Posts
Guest blog written by Harry Brumleve So you’ve set up a blog that you’re passionate about and you’ve written your first few posts. Who has seen it? Your friends? Who is going to see it? Your mom? Likely if you’ve taken th
Posted To Twitter As: Optimizing Your Blog Posts @ Error - Guest blog written by Harry Brumleve So you’ve set up a blog that you’re passionate about... (view)
Using Social Media to Grow Your Business
This week I’m guest blogging for Tom Searcy on his blog “Hunting for Big Sales.” Check today’s post here for the first in a five day series on using social media to grow your business. Let me know what you think! ...
Posted To Twitter As: Using Social Media to Grow Your Business @ Error - This week I’m guest blogging for Tom Searcy on his blog “Hunting for Big... (view)
Shoemakers Children Don’t Have Shoes
Isn’t that the old adage? The shoemakers children don’t have shoes? That’s what I think of when I read the Feb. 10 review of “PR: A Persuasive Industry” in USA Today. The article starts out with this… Sleazy. Dising..
Posted To Twitter As: Shoemakers Children Don’t Have Shoes @ Error - Isn’t that the old adage? The shoemakers children don’t have shoes? ... (view)
Cause Marketing–A Win-Win
I’m not in that category of people described as cynics so I tend to see the positive in almost everything. Excuse me for a minute while I tout what I think is a pure win-win and thank the folks at American Express for coming up with the idea more than .
Posted To Twitter As: Cause Marketing–A Win-Win @ Error - I’m not in that category of people described as cynics so I tend to see the positive in almost... (view)
Arment Dietrich Is No Longer a PR Firm?
I’ve written, and rewritten, this blog post in my head the past two months and, now that the time is here to announce our news, I don’t have the perfect post yet. So…I’m just going to write it. Arment Dietrich is no longer a PR ...
Posted To Twitter As: Arment Dietrich Is No Longer a PR Firm? @ Error - I’ve written, and rewritten, this blog post in my head the past two months and, now... (view)
Get Organized: Streamlining News, Articles, and Blogs for Time Efficiency
Sometimes you have to hit me over the head with a 2 x 4 to get me to realize what I do every day A LOT of people would love to know. That’s what Robin Scott did when she direct messaged me about a comment I left on Julio Varela’s blog this ...
Posted To Twitter As: Get Organized: Streamlining News, Articles, and Blogs for Time Efficiency @ Error - Sometimes you have to hit me over the head with a 2 x 4... (view)
How-To: Use Google Alerts
Yesterday I spoke to the WIN Home Inspection franchisees at their annual conference. As is typical, I had a few people tell me before the session began that social media is for their kids and they just don’t get it. One partner even told me that I had .
Posted To Twitter As: How-To: Use Google Alerts @ Error - Yesterday I spoke to the WIN Home Inspection franchisees at their annual conference. As is typical, I... (view)
Blogging Tips: How to Promote and Publicize
Before the holidays, we spent some time here talking about blogs – how to create them, how to attract readers, and how to optimize your content. One thing, however, we didn’t discuss is how to promote and publicize your blog posts, after t..
Posted To Twitter As: Blogging Tips: How to Promote and Publicize @ Error - Before the holidays, we spent some time here talking about blogs – how to... (view)
Changing Our Habits for A Car?
Alright. I know this isn’t a typical blog post for me. But I need some help. And I thought, “Who better to ask than the blog readers?” I was in Atlanta last week. I rented a nice little Nissan Altima. It was a hybrid car. I liked it....
Posted To Twitter As: Changing Our Habits for A Car? @ Error - Alright. I know this isn’t a typical blog post for me. But I need some help. And I thought,... (view)
Social Media Do’s and Don’ts
I wrote this for a client today and thought it would be valuable for you. The do’s and don’ts of social media, according to Gini Dietrich. DO * Target your market to follow the right people. * Offer actionable advice. * Use your time wisely...
Posted To Twitter As: Social Media Do’s and Don’ts @ Error - I wrote this for a client today and thought it would be valuable for you. The do’s... (view)
It’s #FollowFriday Time!
This is a random mishmash of people I know both IRL and I’ve met recently on Twitter. Hope you enjoy…and have a great holiday weekend! @cruiter I met Mike through my friend @MichaelStern, first on Twitter and then IRL at #SMBChicago. He...
Posted To Twitter As: It’s #FollowFriday Time! @ Error - This is a random mishmash of people I know both IRL and I’ve met recently on Twitter. Hope... (view)
Social Media: So Many Questions, So Little Time
It’s been a few weeks since I answered social media questions here so I’m going back and looking at some of the things people asked during the Vistage social media Webinars I hosted in July. Q: With increased popularity, so many people are ...
Posted To Twitter As: Social Media: So Many Questions, So Little Time @ Error - It’s been a few weeks since I answered social media questions here so... (view)
Why NOT Allowing Staff to Speak Publicly Is Idiotic
I’m pretty sure it’s career suicide to take on one of the PR industry’s top media outlets, but you’ve never known me to back down from a fight, have you? Jeremy Probert, a guest columnist with Ragan , yesterday wrote an article titled, “Why lett
Posted To Twitter As: Why NOT Allowing Staff to Speak Publicly Is Idiotic @ Error - I’m pretty sure it’s career suicide to take on one of the PR industry’s... (view)
The February 5 #FollowFriday
Are you ready? @PatrickReyes Patrick works at GM and is the furthest thing you would think when you think marketing and automaker. If he gets his way, he’ll change the way the auto industry communicates…for the better. On top of his demandi...
Posted To Twitter As: The February 5 #FollowFriday @ Error - Are you ready? @PatrickReyes Patrick works at GM and is the furthest thing you would think when you... (view)
January 29 #FollowFriday
I have been really bad at my #FollowFriday lists since the holidays. But I’m back! @DashalGroup Nick might very well be one of the funniest (is that a word) people I know. The things that come out of his mouth (or fingers) make you stop and think...
Posted To Twitter As: January 29 #FollowFriday @ Error - I have been really bad at my #FollowFriday lists since the holidays. But I’m back! @DashalGroup... (view)
Introducing the Arment Dietrich Tagline Contest
Last week we launched a Facebook fan page contest to create a new tagline for our newly designed Web site, set to launch late this week. We’ve had some great entries, but want to also open it to our blog readers. Following are a couple of our fav...
Posted To Twitter As: Introducing the Arment Dietrich Tagline Contest @ Error - Last week we launched a Facebook fan page contest to create a new tagline for our... (view)
Are Service Businesses Now Facilitators of Conversation?
Today’s digital age is about connection, conversation, and candy. Alright, not candy. I couldn’t think of another C word and I love candy. Connection, conversation, and engagement. Even transparency and honesty. Open your door, pull up your...
Posted To Twitter As: Are Service Businesses Now Facilitators of Conversation? @ Error - Today’s digital age is about connection, conversation, and candy.... (view)
Social Media Boundaries
Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so the friend request makes sense, but I don’t like to let people on my personal Facebook page who I don’t know in real life. This happens ...
Posted To Twitter As: Social Media Boundaries @ Error - Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so... (view)
Preparing Yourself for Media Interviews
I have a long-standing relationship with Hotel Executive and write an article for them quarterly. Today I am grateful for my friendship with their editor and the opportunity to help educate their readers on the importance of communication in a business...
Posted To Twitter As: Preparing Yourself for Media Interviews @ Error - I have a long-standing relationship with Hotel Executive and write an article for them... (view)
How Businesses Are Using Social Media
Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very curious mind. Following is an exerpt of an interview she did with me on how the franchise industry is using social media (I’ve changed to businesses here for pur...
Posted To Twitter As: How Businesses Are Using Social Media @ Error - Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very... (view)
Using the Power of Social Media for Business Growth
In honor of the holiday this week, I am going to post articles I’ve written for other publications in order to thank them for their support and drive traffic to their sites. Today is from AllBusiness.com (with a few changes made from franchising...
Posted To Twitter As: Using the Power of Social Media for Business Growth @ Error - In honor of the holiday this week, I am going to post articles I’ve... (view)
What Kellogg’s and the Great Depression Can Teach You About PR and Marketing
A few weeks ago, my friend Steve McKee wrote in his BusinessWeek column about companies doing their growth a big disservice in a down economy when they cut their advertising and PR budgets. You can read the article and comments here. Then, when I asked...
Posted To Twitter As: What Kellogg’s and the Great Depression Can Teach You About PR and Marketing @ Error - A few weeks ago, my friend Steve McKee wrote... (view)
Social Media Interns: The Pros and Cons
Today’s blog topic came from my friend Jeff Lipschultz. There’s been a lot of talk (and action) lately centered around “Social Media Interns.” Can you share with us the parameters for having an effective program? Some work for free. Some work
Posted To Twitter As: Social Media Interns: The Pros and Cons @ Error - Today’s blog topic came from my friend Jeff Lipschultz. There’s been a lot of... (view)
Mastering the Art of Difficult Conversations
Last week I read an article on Harvard Business Review called “The Martial Art of Difficult Conversations.” While the author related a personal story to reflect on how to have conflict conversations, it very well applies to business. I hate...
Posted To Twitter As: Mastering the Art of Difficult Conversations @ Error - Last week I read an article on Harvard Business Review called “The Martial Art... (view)
#FollowFriday – November 6, 2009
@mbernier I’ve just recently met Matt on Twitter, but he lives in Denver so you know we’ve become quick friends. He started a team on Movember.com, an organization designed to change the face of men’s health. The men involved are grow...
Posted To Twitter As: #FollowFriday – November 6, 2009 @ Error - @mbernier I’ve just recently met Matt on Twitter, but he lives in Denver so you know... (view)
Twenty Blogs You Should Check Out
Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the idea worked magically well! You each had great ideas and I’ll be using them here, which also means about 30 seconds of fame for you and a prize! Today ...
Posted To Twitter As: Twenty Blogs You Should Check Out @ Error - Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the... (view)
Q&A with Tasti D-Lite Director of Social Technologies
B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a frozen dessert company that has a cult-like following in New York City. They’ve begun franchising, in order to bring the cult to other parts of the country, and B.J. is tasked not...
Posted To Twitter As: Q&A with Tasti D-Lite Director of Social Technologies @ Error - B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a... (view)
It’s Okay to Fail
Today I have a guest blog post on Find Your Nerve, the brain child of my friend Steve McKee. Steve runs an ad agency in Albuquerque, McKee Wallwork Cleveland, and is the author of “When Growth Stalls.” A couple of months he called me and sa...
Posted To Twitter As: It’s Okay to Fail @ Error - Today I have a guest blog post on Find Your Nerve, the brain child of my friend Steve McKee. Steve runs... (view)
Edelman Admits They Don’t Know Social Media
It’s been a while since something in the news has gotten me fired up, but it happened this week. I saw the headline “Younger employees help senior executives unlock social media mystery” and clicked on the story to learn more. I expec...
Posted To Twitter As: Edelman Admits They Don’t Know Social Media @ Error - It’s been a while since something in the news has gotten me fired up, but... (view)
Crowdsourcing the FADS Blog Content
Last night I went to write today’s blog post and ended up with writer’s block. As I told Nancy Myrland, the only thing I really wanted to do is snuggle in my flannel sheets with the down comforter and the remote control. Instead, however, I asked my T
Posted To Twitter As: Crowdsourcing the FADS Blog Content @ Error - Last night I went to write today’s blog post and ended up with writer’s block. As I told... (view)
PR Implications of the Obama/FOX Feud
My husband, a Democrat adviser, joyfully recounted the Obama/FOX feud for me over drinks on Friday night. He hates FOX. So much so, that he changes my brother’s preset stations on both his TV and radio every time we’re in Denver. He won...
Posted To Twitter As: PR Implications of the Obama/FOX Feud @ Error - My husband, a Democrat adviser, joyfully recounted the Obama/FOX feud for me over drinks on... (view)
Selling Social Media to Your Executive Team: Part Two
Yesterday I moderated a social media monitoring and measuring panel for PRSA Chicago. Amber Naslund from Radian6, Brandon Noel from AllState, and Ian Sohn from Ogilvy 360 Digital were the panelists…and they were really good! We talked a lot abou...
Posted To Twitter As: Selling Social Media to Your Executive Team: Part Two @ Error - Yesterday I moderated a social media monitoring and measuring panel for... (view)
What’s Your Pitch In Today’s Online World?
Last week I was on a flight doing my second favorite thing…eavesdropping (people watching is my favorite). I was so intrigued by the conversation behind me that I stopped reading to listen. Guy #1: What do you do? Guy #2: Business process investigation.
Posted To Twitter As: What’s Your Pitch In Today’s Online World? @ Error - Last week I was on a flight doing my second favorite thing…eavesdropping... (view)
Build Your Online Community
Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost a portion of it here. The time in the early life of social media has come where people are beginning to question if it’s valuable. Many of our clients.
Posted To Twitter As: Build Your Online Community @ Error - Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost... (view)
New FTC Guidelines Should Affect All Who Review Products
This won’t come as news to most of you: Last week the FTC released its new disclosure guidelines for bloggers. I don’t have a vested interest in this as I don’t make money from blogging. And I do believe there should be disclosure and...
Posted To Twitter As: New FTC Guidelines Should Affect All Who Review Products @ Error - This won’t come as news to most of you: Last week the FTC released... (view)
Social Media Transparency
I’ve been meaning to write this blog post all week, but I’m a bit behind. I guess that’s what happens when you sleep all weekend, instead of being a responsible adult. I’m told I needed it. Now I don’t need to sleep for an...
Posted To Twitter As: Social Media Transparency @ Error - I’ve been meaning to write this blog post all week, but I’m a bit behind. I guess... (view)
The First #FollowFriday of October
It seems everyone in Chicago is waiting in anticipation for the International Olympic Committee to decide if we get to have the summer Olympics in 2016. Even I’m on pins and needles and wish they’d hurry up and decide! While I wait, I...
Posted To Twitter As: The First #FollowFriday of October @ Error - It seems everyone in Chicago is waiting in anticipation for the International Olympic... (view)
Rules for Better Engagement: Sometimes It’s As Simple As Two Words
I’m stubborn and I’m a book elitist. For those of you who know me really well, this comes to you as no surprise. I have an English literature degree from a private university. I’ve never read Stephen King because I learned in college ...
Posted To Twitter As: Rules for Better Engagement: Sometimes It’s As Simple As Two Words @ Error - I’m stubborn and I’m a book elitist. For... (view)
Real-World Social Media Ideas
Today I spoke at the Foodservice News Restaurant Business series, a conference created to provide smart business techniques to restaurants owners, operators, and chefs. As I do at the beginning of every speech, I asked the audience a bunch of questions...
Posted To Twitter As: Real-World Social Media Ideas @ Error - Today I spoke at the Foodservice News Restaurant Business series, a conference created to provide... (view)
The September 25 #FollowFriday
I’ve been a bit lazy on the #FollowFriday blogs the past couple of weeks…mostly because my travel schedule is insane and it’s usually mid-afternoon (like it is now) before I’ve been able to get to it. BUT…enough excuses! I...
Posted To Twitter As: The September 25 #FollowFriday @ Error - I’ve been a bit lazy on the #FollowFriday blogs the past couple of weeks…mostly... (view)
Does Social Media Belong to PR?
I’m having an identity crisis and I need your help. It’s no secret we’ve changed our business model this year to incorporate social media into our traditional communication firm. All along I’ve been saying that PR deserves a pl...
Posted To Twitter As: Does Social Media Belong to PR? @ Error - I’m having an identity crisis and I need your help. It’s no secret we’ve... (view)
Mistakes Made In Growing a Business
This week’s Crain’s Chicago Business focuses on enterprising women (and yes, I’m featured). But I’m not blogging about it to toot my own horn. I think there is more to the story than Crain’s was allowed to tell and I want ...
Posted To Twitter As: Mistakes Made In Growing a Business @ Error - This week’s Crain’s Chicago Business focuses on enterprising women (and yes,... (view)
Off the Record Doesn’t Exist
I have an off the record story for you. Many years ago, I secured a feature on 60 Minutes for a client. The story was a three day shoot, turned into 30 minutes for the program, on how catfish are farmed. Catfish, by nature, are bottom feeders. But cot...
Posted To Twitter As: Off the Record Doesn’t Exist @ Error - I have an off the record story for you. Many years ago, I secured a feature on 60 Minutes for... (view)
Using LinkedIn: Is It the Social Media Stepchild?
My friend Paul Segreto thinks LinkedIn is the social media stepchild and that it has yet to hit its prime. I’ve been thinking about this since he said that to me, and I think he’s right. When I first got on LinkedIn, I did it for the same r...
Posted To Twitter As: Using LinkedIn: Is It the Social Media Stepchild? @ Error - My friend Paul Segreto thinks LinkedIn is the social media stepchild and that... (view)
What Gets In the Way of Your Own Success?
My good friend Sarah Robinson wrote a great post on her blog, Maverick Mom, on Monday about the things that hang her up so much that she can’t move forward. She asked her readers what three things hang them up. I thought I’d share here what...
Posted To Twitter As: What Gets In the Way of Your Own Success? @ Error - My good friend Sarah Robinson wrote a great post on her blog, Maverick Mom, on Monday... (view)
Pay It Forward: How Working With Your Competition Is Better for Everyone
I just watched “Pay It Forward” for the 200th time and, of course, cried at the end. I don’t know why I do this. I think I’m going to make it through the end and then Helen Hunt crumbles and I lose it. This time around, though, ...
Posted To Twitter As: Pay It Forward: How Working With Your Competition Is Better for Everyone @ Error - I just watched “Pay It Forward” for the... (view)
Today’s #FollowFriday Goes Out to #SMBChicago
I recently moderated a discussion on social media measurement at #SMBChicago. Following are the people who sat at my table. @monicaobrien Monica is a marketing professional in Chicago who is taking what she is learning in social media and helping clien...
Posted To Twitter As: Today’s #FollowFriday Goes Out to #SMBChicago @ Error - I recently moderated a discussion on social media measurement at #SMBChicago.... (view)
PR Firms Add No Value? Truth or Fiction?
Yesterday I read an article titled, “90 percent of PR firms add no value.” My friend Jeff Mello sent it to me wanting my opinion on it and (I think) wanting me to get fired up. The truth of the matter is, I agree (sorry Jeff!). The article,...
Posted To Twitter As: PR Firms Add No Value? Truth or Fiction? @ Error - Yesterday I read an article titled, “90 percent of PR firms add no value.”... (view)
Social Media Measurement: What’s the ROI?
Yesterday morning I moderated a discussion on social media measurement at #SMBChicago. We started the discussion with some of the free tools I blogged about a couple of weeks ago (see it here). Then we spent some time discussing additional tools. They ...
Posted To Twitter As: Social Media Measurement: What’s the ROI? @ Error - Yesterday morning I moderated a discussion on social media measurement at... (view)
Corporate Transparency: Communicating Changes
When the Zappos/Amazon deal went through on July 22, my friend Travis Dudfield asked my opinion on the communication to Zappos employees. I told him to let the media storm die down and I would write a blog post about it. So here it is! There was A LOT...
Posted To Twitter As: Corporate Transparency: Communicating Changes @ Error - When the Zappos/Amazon deal went through on July 22, my friend Travis Dudfield... (view)
Glass Ceilings for Women Entreprenuers
I have a story to tell you. I told Barry Moltz this story this morning and he said, “You should write about that.” When I started Arment Dietrich nearly five years ago (coming up in April!), I would go to new business meetings and the men i...
Posted To Twitter As: Glass Ceilings for Women Entreprenuers @ Error - I have a story to tell you. I told Barry Moltz this story this morning and he said,... (view)
Business Succession Plan: What Happens In An Emergency?
On Saturday morning, I set out with my cycling group to ride at 5:15. The sky was overcast and a bit foggy and the wind was gusting at 35 mph, but the temperature was perfect, the wind was blowing only in one direction (which meant on the way home it...
Posted To Twitter As: Business Succession Plan: What Happens In An Emergency? @ Error - On Saturday morning, I set out with my cycling group to ride at 5:15. The... (view)
A Special #EpicMeetUp From Near #FollowFriday
@NatSlavin Nat lives in Chicago and many months ago @SarahRobinson suggested we meet because we both love a lot of the same things. Since then, I’ve learned that Nat loves food almost more than I do and that he has impeccable taste. The only prob...
Posted To Twitter As: A Special #EpicMeetUp From Near #FollowFriday @ Error - @NatSlavin Nat lives in Chicago and many months ago @SarahRobinson suggested we... (view)
Is It True Behind Every Successful Woman Is a Man?
One of my favorite reporters in the entire world is Del Jones, the leadership columnist for USA Today. I’ve worked with him for many years. I know him in real life. I’m featuring him as a case study in a book (details forthcoming). And I.
Posted To Twitter As: Is It True Behind Every Successful Woman Is a Man? @ Error - One of my favorite reporters in the entire world is Del Jones, the leadership... (view)
CEO Leadership Skills: What Does It Take to Be Level 5?
I think most of you know I’m a Vistage member. My Chair was here on Friday for our monthly one-to-one meeting. During that meeting he said to me, “It’s time for you to stop being an entrepreneur and become a level 5 CEO.” As is ...
Posted To Twitter As: CEO Leadership Skills: What Does It Take to Be Level 5? @ Error - I think most of you know I’m a Vistage member. My Chair was here on... (view)
A Special #EpicMeetUp From Far #FollowFriday
July 25 was one for the history books when 10 people flew into Chicago for #epicmeetup. We met at Rockit in Wrigleyville and about 50 people ended up coming by at some point. Today’s #FollowFriday recommendations are for those who came from far t...
Posted To Twitter As: A Special #EpicMeetUp From Far #FollowFriday @ Error - July 25 was one for the history books when 10 people flew into Chicago for... (view)
Measuring Social Media – Setting Benchmarks and Goals
One of the things I love about social media is it’s SO easy to measure! It’s so easy to set benchmarks and goals and then you can get as much information as you like (daily, weekly, monthly, quarterly, or annually) to watch you get closer a...
Posted To Twitter As: Measuring Social Media – Setting Benchmarks and Goals @ Error - One of the things I love about social media is it’s SO easy to... (view)
Social Media Monitoring: Getting Started with Free Tools
In the past couple of weeks, we’ve had a lot of conversation about WHYyou should participate in a social media program. So you want some tips and tools on HOW to actually do that now?!? The very first step is to LISTEN and that’s where we...
Posted To Twitter As: Social Media Monitoring: Getting Started with Free Tools @ Error - In the past couple of weeks, we’ve had a lot of conversation about... (view)
Intro to Social Media: What Is It?
We’ve spent some time here in the past few weeks talking about how much time to spend on social media, how to build content, and how to drive traffic. But a lot of the questions I’m getting from clients and prospects are along the lines of...
Posted To Twitter As: Intro to Social Media: What Is It? @ Error - We’ve spent some time here in the past few weeks talking about how much time to spend... (view)
It’s #FollowFriday!
Just like I do every week, I’ve been compiling a list of people who have been highly engaging this week. Following are my July 24 recommendations for #FollowFriday. @aaswartz I briefly met Angie in San Diego in January and she immediately struck ...
Posted To Twitter As: It’s #FollowFriday! @ Error - Just like I do every week, I’ve been compiling a list of people who have been highly engaging... (view)
Blog Content Creation: Tips for Writing Compelling Posts
Our newsletter was released yesterday and, in it, we described how to start a blog, create content, and drive traffic once you got going. If you don’t subscribe, do so here. It got me thinking. Trust me when I say it’s hard to write compe..
Posted To Twitter As: Blog Content Creation: Tips for Writing Compelling Posts @ Error - Our newsletter was released yesterday and, in it, we described how to... (view)
How Much Time Should I Spend On Social Media?
I get this question ALL THE TIME! How much time should I spend on social media? How much time do you spend on your email? Do you have it down to a science that you can manage it effectively, while still doing your job? When email first entered our wor...
Posted To Twitter As: How Much Time Should I Spend On Social Media? @ Error - I get this question ALL THE TIME! How much time should I spend on social... (view)
Selling A Social Media Program to Your Executive Team
I know I don’t act like what people think a CEO should act like, but I do think like one. I love numbers and know that’s part of what makes us successful. I look at EVERYTHING and measure its return-on-investment. We look at what is best fo...
Posted To Twitter As: Selling A Social Media Program to Your Executive Team @ Error - I know I don’t act like what people think a CEO should act like, but... (view)
It’s #FollowFriday! The July 17 Edition
@TheRealPRMan Steve tweets the BEST information I’ve found from one person. When I need a blog idea, I always go to his Twitter stream. He always finds the best industry news that is worth sharing. Plus I think his Twitter handle is funny…I...
Posted To Twitter As: It’s #FollowFriday! The July 17 Edition @ Error - @TheRealPRMan Steve tweets the BEST information I’ve found from one person.... (view)
Especially Online, First Impressions Last Forever
I was talking to a girlfriend this morning and she said, “I have a topic for your next newsletter!” I love getting feedback from my smart friends, so I was all ears. She suggested we discuss how to blur the personal and professional lines o...
Posted To Twitter As: Especially Online, First Impressions Last Forever @ Error - I was talking to a girlfriend this morning and she said, “I have a topic... (view)
Should Interns Run Your Social Media Program?
Last week, Caitlin McDevitt from Slate and The Big Money called, wanting to know if I have an opinion on the Pizza Hut twintern. Do I have an opinion?!? You can read the article here, along with my opinion. There also was a blog written by BFG Communic...
Posted To Twitter As: Should Interns Run Your Social Media Program? @ Error - Last week, Caitlin McDevitt from Slate and The Big Money called, wanting to know if... (view)
The July 10 #FollowFriday Recommendations
@TransitionalTee Teresa has spent some time in Chicago because she wants to move here, but I’ve never met her IRL. That being said, I am really impressed with her ability to network, learn, and engage. She writes a daily blog, she uses social med...
Posted To Twitter As: The July 10 #FollowFriday Recommendations @ Error - @TransitionalTee Teresa has spent some time in Chicago because she wants to move here,... (view)
Isn’t PR About Developing and Fostering Relationships?
Even though I tweeted the July 4 New York Times article, “Spinning the Web: PR In Silicon Valley”, it’s created quite a stir in our industry and I’d be remiss in not commenting on it. The PR industry is changing. That’s ri...
Posted To Twitter As: Isn’t PR About Developing and Fostering Relationships? @ Error - Even though I tweeted the July 4 New York Times article,... (view)
Does Vacation Mean No Access to the Outside World?
My friend Amber Naslund went on vacation last week (the first in more than a year and very well deserved) and, as she left, she wrote a blog post about how vacation can be digital, too. Read the post here. As most of you know, I hiked Pike’s P...
Posted To Twitter As: Does Vacation Mean No Access to the Outside World? @ Error - My friend Amber Naslund went on vacation last week (the first in more than... (view)
The Special Holiday #FollowFriday Edition
As I mentioned yesterday, I’m on vacation (and less than 24 hours from hiking Pike’s Peak!) so I’m being semi-lazy. Following are my #FollowFriday lists for the past six weeks. I love #FollowFriday on Twitter. It’s fun to see what cra.
Posted To Twitter As: The Special Holiday #FollowFriday Edition @ Error - As I mentioned yesterday, I’m on vacation (and less than 24 hours from hiking... (view)
Talking PR, Franchising and Social Media
It’s a holiday weekend and I’m taking today off, too. Four days of Gini time to cycle, hike, and be with my family and friends. But what that means to you is I’m going to be lazy with the blog today and tomorrow. But don’t stop ...
Posted To Twitter As: Talking PR, Franchising and Social Media @ Error - It’s a holiday weekend and I’m taking today off, too. Four days of Gini time... (view)
Should CEOs Spend Time On Social Networking?
Did anyone else see the Newsweek article that discusses all the reasons why a CEO should not be on the social networks? The one that says, “the social media advocates have reached the point where they believe that the sun rises and sets on the in...
Posted To Twitter As: Should CEOs Spend Time On Social Networking? @ Error - Did anyone else see the Newsweek article that discusses all the reasons why a CEO... (view)
An Email Ban? Are You Kidding?
Yes, it’s true. We instituted an internal email ban at Arment Dietrich. Well, it started as an email ban and now it also includes instant messaging. It all started when my colleague, Christine Heim, blogged about an internal email boycott by a single w.
Posted To Twitter As: An Email Ban? Are You Kidding? @ Error - Yes, it’s true. We instituted an internal email ban at Arment Dietrich. Well, it started as an... (view)
December 4 #FollowFriday Recommendations
I continue meeting really great people on Twitter. Following are a few new friends and few old ones, as well. @julito77 Julio is, by far, one of the best people in real life and on the social networks. He started V5, an arm of his family’s compa..
Posted To Twitter As: December 4 #FollowFriday Recommendations @ Error - I continue meeting really great people on Twitter. Following are a few new friends and... (view)
The Best Advice I’ve Ever Received
I was reading Fortune’s “Best Advice I Ever Got” story and it got me thinking. What’s the best advice I’ve gotten as I’ve journeyed through my career? 1. Never be afraid to get your hands dirty. 2. Lead by example. 3...
Posted To Twitter As: The Best Advice I’ve Ever Received @ Error - I was reading Fortune’s “Best Advice I Ever Got” story and it got me... (view)
The June 19 #FollowFriday List
I love Fridays…not just because it means the weekend is upon, but also because I get to blog about how much I love my Twitter friends. Following is today’s list of people you should follow and the reasons why I love them. @JonathanManske I ...
Posted To Twitter As: The June 19 #FollowFriday List @ Error - I love Fridays…not just because it means the weekend is upon, but also because I get to blog... (view)
Should Apple Have Disclosed Jobs’s Liver Transplant?
When I learned Steve Jobs had a liver transplant two months ago, my first thought was, “Wow! If I were on his PR team, I’d quit.” Talk about no transparency or honesty. So I decided to look into the reasons behind Apple not disclosing...
Posted To Twitter As: Should Apple Have Disclosed Jobs’s Liver Transplant? @ Error - When I learned Steve Jobs had a liver transplant two months ago, my... (view)
Want to Be Our Facebook Fan of the Week? We Tell You How.
Some of you know that we have a fan of the week of our Facebook page. I know that you know because yesterday I received several direct messages on Twitter asking me how YOU can be fan of the week. If you don’t already know about this, read on bec...
Posted To Twitter As: Want to Be Our Facebook Fan of the Week? We Tell You How. @ Error - Some of you know that we have a fan of the week of our Facebook page. I... (view)
How Social Media Is Changing the Way We Do Business
Last week, I chatted with Sara Wilson, who writes for AllBusiness.com. We talked about how social media is changing the face of franchising, which she then turned into a story. See it here. But social media isn’t changing just the face of franchi...
Posted To Twitter As: How Social Media Is Changing the Way We Do Business @ Error - Last week, I chatted with Sara Wilson, who writes for AllBusiness.com. We... (view)
The Retainer Vs. Hourly Rates Debate Continues
I was interested to read a June 1 article in PRWeek that was a debate between Steve Cody, the founder of Peppercom (and someone I got to cycle with in Palm Springs a couple of weeks ago) and Sean Cassidy, president of DKC (someone I’ve never met)...
Posted To Twitter As: The Retainer Vs. Hourly Rates Debate Continues @ Error - I was interested to read a June 1 article in PRWeek that was a debate between... (view)
Special PR #FollowFriday List
I have two PR groups I want to recognize today: My staff and PR firm leaders I’ve built relationships with through Counselors Academy. First, the Arment Dietrich team: @dblazek Diane is our business developer extraordinare. Never have I worked wi...
Posted To Twitter As: Special PR #FollowFriday List @ Error - I have two PR groups I want to recognize today: My staff and PR firm leaders I’ve built... (view)
Recommended Business Books
A few weeks ago, I asked each of you what you’d like to read about on this blog. Robert Saric asked if I would blog, “the books you recommend and why they are great.” Since that request, I’ve been compiling a list of business bo...
Posted To Twitter As: Recommended Business Books @ Error - A few weeks ago, I asked each of you what you’d like to read about on this blog. Robert Saric... (view)
20 Secrets I Wish Someone Had Told Me BEFORE I Started a Business
So you want to start a business? Well, here are a few things no one tells you, but you should know! 1. We all think we want to manage people. It has the perception of hitting the pinnacle of your career when you FINALLY get to manage people. It sucks. ...
Posted To Twitter As: 20 Secrets I Wish Someone Had Told Me BEFORE I Started a Business @ Error - So you want to start a business? Well, here are a few things no... (view)
The June 26 #FollowFriday List
It’s that time of the week…already! Man, this week went by quickly! Following are my 20 recommendations for following this week. And don’t forget to check back (at the bottom of the post) on others from weeks past you might have misse...
Posted To Twitter As: The June 26 #FollowFriday List @ Error - It’s that time of the week…already! Man, this week went by quickly! Following are my... (view)
The June 5 #FollowFriday List!
Last week’s blog post “WTH is FollowFriday” was very popular because people now have a reason to follow others on Twitter. Therefore, I’m making it a Friday tradition. If you’re not on Twitter, get there and follow these p...
Posted To Twitter As: The June 5 #FollowFriday List! @ Error - Last week’s blog post “WTH is FollowFriday” was very popular because people now... (view)
Death of the Corporate Web site?
Last night I had a mini debate on Twitter about the death of the corporate Web site. What prompted my question, “Is the corporate Web site about to die?” was an article on Mashable about social media making corporate Web sites irrelevant. I...
Posted To Twitter As: Death of the Corporate Web site? @ Error - Last night I had a mini debate on Twitter about the death of the corporate Web site. What... (view)
WTH is #FollowFriday?
I love #FollowFriday on Twitter. It’s fun to see what crazy things people will say about you (i.e. @StayBankdotCom today said people should follow me because I put words in people’s mouths for a living…to which I responded “SPIN...
Posted To Twitter As: WTH is #FollowFriday? @ Error - I love #FollowFriday on Twitter. It’s fun to see what crazy things people will say about you (i.e.... (view)
The Dec. 11 #FollowFriday Recommendations
It’s one of my favorite times of the week – #FollowFriday – because I can highlight a few Twitter friends for you to follow, meet, and engage with in the coming week. @dougleavy Doug is the grand social media poopah for @westonemusic (he also ma
Posted To Twitter As: The Dec. 11 #FollowFriday Recommendations @ Error - It’s one of my favorite times of the week – #FollowFriday – because I can... (view)
Social Media Is Relationships; It’s Not Selling
Yesterday we discussed the philosophy of social media: How do you have conversations with people in order to build better relationships? And there were a lot of great comments: * Johnnie Firari says, “Through relationships you can now gain/earn b...
Posted To Twitter As: Social Media Is Relationships; It’s Not Selling @ Error - Yesterday we discussed the philosophy of social media: How do you have... (view)
Lessons I’m Learning In My Journey to the Top
Nearly two years ago I had to make the transition from working in the business to working on the business. It was a difficult transition (still is sometimes) because no one tells you how to do it. When I asked my peers, friends, and family what a CEO s...
Posted To Twitter As: Lessons I’m Learning In My Journey to the Top @ Error - Nearly two years ago I had to make the transition from working in the... (view)
Value-Based Agency Compensation Models
I’m going through this process right now, trying to decide if our financial model makes sense for the future. I feel like billable hours is so archaic, but I also think we need to track time in order to be profitable. We are paid for our time so ...
Posted To Twitter As: Value-Based Agency Compensation Models @ Error - I’m going through this process right now, trying to decide if our financial model... (view)
Paid to Blog? The FTC Might Come Knocking!
I clearly created quite a firestorm earlier this week when I blogged that I don’t think people should be paid to tweet about a brand. While I think a good number of commenters agreed with me, I think what caused the true firestorm is that I used ...
Posted To Twitter As: Paid to Blog? The FTC Might Come Knocking! @ Error - I clearly created quite a firestorm earlier this week when I blogged that I... (view)
Is Paying People to Tweet About Your Brand Going Too Far?
My dear friend @SarahRobinson sent me an article today via direct message. I knew there was a reason she wanted me to read it, but I didn’t fully understand until I got 3/4 of the way through reading it. Let me back up. The Ad Age article, ...
Posted To Twitter As: Is Paying People to Tweet About Your Brand Going Too Far? @ Error - My dear friend @SarahRobinson sent me an article today via direct... (view)
Astroturfing Is WORSE than Spin!
As one of the leaders in the fight against destructive spin within the public relations community, I am astounded to see Dewey Square Group astroturfing for one of their clients. What’s astroturfing, you ask? It’s a political, public relati...
Posted To Twitter As: Astroturfing Is WORSE than Spin! @ Error - As one of the leaders in the fight against destructive spin within the public relations... (view)
Tips for Starting a Blog
When I speak across the country, I have a lot of people tell me they want to start a blog and they want to know how to get started. I always caution that blogs aren’t for everyone and that, once you get started, you can’t stop. It’s a pretty big tim
Posted To Twitter As: Tips for Starting a Blog @ Error - When I speak across the country, I have a lot of people tell me they want to start a blog and they want... (view)
Attracting Blog Readers Through Great Content
Based on the feedback from “Tips for Starting a Blog,” it sounds like you’re ready to attract readers. So let’s get started! My friend Jeff Lipschultz commented on Monday that he was going to be brash and suggest quality is key ...
Posted To Twitter As: Attracting Blog Readers Through Great Content @ Error - Based on the feedback from “Tips for Starting a Blog,” it sounds like... (view)
Good Counsel: Counselor’s Academy 2009
Ben Wheatley and I coordinated the breakout sessions for this year’s Counselors Academy conference. We focused on finding the best of the best to discuss profitability, people, and potential, including other communicators, but also leaders from o...
Posted To Twitter As: Good Counsel: Counselor’s Academy 2009 @ Error - Ben Wheatley and I coordinated the breakout sessions for this year’s... (view)
Optimizing Your Blog Posts
Guest blog written by Harry Brumleve So you’ve set up a blog that you’re passionate about and you’ve written your first few posts. Who has seen it? Your friends? Who is going to see it? Your mom? Likely if you’ve taken th
Posted To Twitter As: Optimizing Your Blog Posts @ Error - Guest blog written by Harry Brumleve So you’ve set up a blog that you’re passionate about... (view)
Using Social Media to Grow Your Business
This week I’m guest blogging for Tom Searcy on his blog “Hunting for Big Sales.” Check today’s post here for the first in a five day series on using social media to grow your business. Let me know what you think! ...
Posted To Twitter As: Using Social Media to Grow Your Business @ Error - This week I’m guest blogging for Tom Searcy on his blog “Hunting for Big... (view)
Shoemakers Children Don’t Have Shoes
Isn’t that the old adage? The shoemakers children don’t have shoes? That’s what I think of when I read the Feb. 10 review of “PR: A Persuasive Industry” in USA Today. The article starts out with this… Sleazy. Dising..
Posted To Twitter As: Shoemakers Children Don’t Have Shoes @ Error - Isn’t that the old adage? The shoemakers children don’t have shoes? ... (view)
Cause Marketing–A Win-Win
I’m not in that category of people described as cynics so I tend to see the positive in almost everything. Excuse me for a minute while I tout what I think is a pure win-win and thank the folks at American Express for coming up with the idea more than .
Posted To Twitter As: Cause Marketing–A Win-Win @ Error - I’m not in that category of people described as cynics so I tend to see the positive in almost... (view)
Arment Dietrich Is No Longer a PR Firm?
I’ve written, and rewritten, this blog post in my head the past two months and, now that the time is here to announce our news, I don’t have the perfect post yet. So…I’m just going to write it. Arment Dietrich is no longer a PR ...
Posted To Twitter As: Arment Dietrich Is No Longer a PR Firm? @ Error - I’ve written, and rewritten, this blog post in my head the past two months and, now... (view)
Get Organized: Streamlining News, Articles, and Blogs for Time Efficiency
Sometimes you have to hit me over the head with a 2 x 4 to get me to realize what I do every day A LOT of people would love to know. That’s what Robin Scott did when she direct messaged me about a comment I left on Julio Varela’s blog this ...
Posted To Twitter As: Get Organized: Streamlining News, Articles, and Blogs for Time Efficiency @ Error - Sometimes you have to hit me over the head with a 2 x 4... (view)
How-To: Use Google Alerts
Yesterday I spoke to the WIN Home Inspection franchisees at their annual conference. As is typical, I had a few people tell me before the session began that social media is for their kids and they just don’t get it. One partner even told me that I had .
Posted To Twitter As: How-To: Use Google Alerts @ Error - Yesterday I spoke to the WIN Home Inspection franchisees at their annual conference. As is typical, I... (view)
Blogging Tips: How to Promote and Publicize
Before the holidays, we spent some time here talking about blogs – how to create them, how to attract readers, and how to optimize your content. One thing, however, we didn’t discuss is how to promote and publicize your blog posts, after t..
Posted To Twitter As: Blogging Tips: How to Promote and Publicize @ Error - Before the holidays, we spent some time here talking about blogs – how to... (view)
Changing Our Habits for A Car?
Alright. I know this isn’t a typical blog post for me. But I need some help. And I thought, “Who better to ask than the blog readers?” I was in Atlanta last week. I rented a nice little Nissan Altima. It was a hybrid car. I liked it....
Posted To Twitter As: Changing Our Habits for A Car? @ Error - Alright. I know this isn’t a typical blog post for me. But I need some help. And I thought,... (view)
Social Media Do’s and Don’ts
I wrote this for a client today and thought it would be valuable for you. The do’s and don’ts of social media, according to Gini Dietrich. DO * Target your market to follow the right people. * Offer actionable advice. * Use your time wisely...
Posted To Twitter As: Social Media Do’s and Don’ts @ Error - I wrote this for a client today and thought it would be valuable for you. The do’s... (view)
It’s #FollowFriday Time!
This is a random mishmash of people I know both IRL and I’ve met recently on Twitter. Hope you enjoy…and have a great holiday weekend! @cruiter I met Mike through my friend @MichaelStern, first on Twitter and then IRL at #SMBChicago. He...
Posted To Twitter As: It’s #FollowFriday Time! @ Error - This is a random mishmash of people I know both IRL and I’ve met recently on Twitter. Hope... (view)
Social Media: So Many Questions, So Little Time
It’s been a few weeks since I answered social media questions here so I’m going back and looking at some of the things people asked during the Vistage social media Webinars I hosted in July. Q: With increased popularity, so many people are ...
Posted To Twitter As: Social Media: So Many Questions, So Little Time @ Error - It’s been a few weeks since I answered social media questions here so... (view)
Why NOT Allowing Staff to Speak Publicly Is Idiotic
I’m pretty sure it’s career suicide to take on one of the PR industry’s top media outlets, but you’ve never known me to back down from a fight, have you? Jeremy Probert, a guest columnist with Ragan , yesterday wrote an article titled, “Why lett
Posted To Twitter As: Why NOT Allowing Staff to Speak Publicly Is Idiotic @ Error - I’m pretty sure it’s career suicide to take on one of the PR industry’s... (view)
The February 5 #FollowFriday
Are you ready? @PatrickReyes Patrick works at GM and is the furthest thing you would think when you think marketing and automaker. If he gets his way, he’ll change the way the auto industry communicates…for the better. On top of his demandi...
Posted To Twitter As: The February 5 #FollowFriday @ Error - Are you ready? @PatrickReyes Patrick works at GM and is the furthest thing you would think when you... (view)
January 29 #FollowFriday
I have been really bad at my #FollowFriday lists since the holidays. But I’m back! @DashalGroup Nick might very well be one of the funniest (is that a word) people I know. The things that come out of his mouth (or fingers) make you stop and think...
Posted To Twitter As: January 29 #FollowFriday @ Error - I have been really bad at my #FollowFriday lists since the holidays. But I’m back! @DashalGroup... (view)
Are Service Businesses Now Facilitators of Conversation?
Today’s digital age is about connection, conversation, and candy. Alright, not candy. I couldn’t think of another C word and I love candy. Connection, conversation, and engagement. Even transparency and honesty. Open your door, pull up your...
Posted To Twitter As: Are Service Businesses Now Facilitators of Conversation? @ Error - Today’s digital age is about connection, conversation, and candy.... (view)
Introducing the Arment Dietrich Tagline Contest
Last week we launched a Facebook fan page contest to create a new tagline for our newly designed Web site, set to launch late this week. We’ve had some great entries, but want to also open it to our blog readers. Following are a couple of our fav...
Posted To Twitter As: Introducing the Arment Dietrich Tagline Contest @ Error - Last week we launched a Facebook fan page contest to create a new tagline for our... (view)
Social Media Boundaries
Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so the friend request makes sense, but I don’t like to let people on my personal Facebook page who I don’t know in real life. This happens ...
Posted To Twitter As: Social Media Boundaries @ Error - Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so... (view)
Preparing Yourself for Media Interviews
I have a long-standing relationship with Hotel Executive and write an article for them quarterly. Today I am grateful for my friendship with their editor and the opportunity to help educate their readers on the importance of communication in a business...
Posted To Twitter As: Preparing Yourself for Media Interviews @ Error - I have a long-standing relationship with Hotel Executive and write an article for them... (view)
How Businesses Are Using Social Media
Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very curious mind. Following is an exerpt of an interview she did with me on how the franchise industry is using social media (I’ve changed to businesses here for pur...
Posted To Twitter As: How Businesses Are Using Social Media @ Error - Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very... (view)
What Kellogg’s and the Great Depression Can Teach You About PR and Marketing
A few weeks ago, my friend Steve McKee wrote in his BusinessWeek column about companies doing their growth a big disservice in a down economy when they cut their advertising and PR budgets. You can read the article and comments here. Then, when I asked...
Posted To Twitter As: What Kellogg’s and the Great Depression Can Teach You About PR and Marketing @ Error - A few weeks ago, my friend Steve McKee wrote... (view)
Using the Power of Social Media for Business Growth
In honor of the holiday this week, I am going to post articles I’ve written for other publications in order to thank them for their support and drive traffic to their sites. Today is from AllBusiness.com (with a few changes made from franchising...
Posted To Twitter As: Using the Power of Social Media for Business Growth @ Error - In honor of the holiday this week, I am going to post articles I’ve... (view)
Social Media Interns: The Pros and Cons
Today’s blog topic came from my friend Jeff Lipschultz. There’s been a lot of talk (and action) lately centered around “Social Media Interns.” Can you share with us the parameters for having an effective program? Some work for free. Some work
Posted To Twitter As: Social Media Interns: The Pros and Cons @ Error - Today’s blog topic came from my friend Jeff Lipschultz. There’s been a lot of... (view)
Mastering the Art of Difficult Conversations
Last week I read an article on Harvard Business Review called “The Martial Art of Difficult Conversations.” While the author related a personal story to reflect on how to have conflict conversations, it very well applies to business. I hate...
Posted To Twitter As: Mastering the Art of Difficult Conversations @ Error - Last week I read an article on Harvard Business Review called “The Martial Art... (view)
#FollowFriday – November 6, 2009
@mbernier I’ve just recently met Matt on Twitter, but he lives in Denver so you know we’ve become quick friends. He started a team on Movember.com, an organization designed to change the face of men’s health. The men involved are grow...
Posted To Twitter As: #FollowFriday – November 6, 2009 @ Error - @mbernier I’ve just recently met Matt on Twitter, but he lives in Denver so you know... (view)
Twenty Blogs You Should Check Out
Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the idea worked magically well! You each had great ideas and I’ll be using them here, which also means about 30 seconds of fame for you and a prize! Today ...
Posted To Twitter As: Twenty Blogs You Should Check Out @ Error - Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the... (view)
It’s Okay to Fail
Today I have a guest blog post on Find Your Nerve, the brain child of my friend Steve McKee. Steve runs an ad agency in Albuquerque, McKee Wallwork Cleveland, and is the author of “When Growth Stalls.” A couple of months he called me and sa...
Posted To Twitter As: It’s Okay to Fail @ Error - Today I have a guest blog post on Find Your Nerve, the brain child of my friend Steve McKee. Steve runs... (view)
Q&A with Tasti D-Lite Director of Social Technologies
B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a frozen dessert company that has a cult-like following in New York City. They’ve begun franchising, in order to bring the cult to other parts of the country, and B.J. is tasked not...
Posted To Twitter As: Q&A with Tasti D-Lite Director of Social Technologies @ Error - B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a... (view)
Edelman Admits They Don’t Know Social Media
It’s been a while since something in the news has gotten me fired up, but it happened this week. I saw the headline “Younger employees help senior executives unlock social media mystery” and clicked on the story to learn more. I expec...
Posted To Twitter As: Edelman Admits They Don’t Know Social Media @ Error - It’s been a while since something in the news has gotten me fired up, but... (view)
Crowdsourcing the FADS Blog Content
Last night I went to write today’s blog post and ended up with writer’s block. As I told Nancy Myrland, the only thing I really wanted to do is snuggle in my flannel sheets with the down comforter and the remote control. Instead, however, I asked my T
Posted To Twitter As: Crowdsourcing the FADS Blog Content @ Error - Last night I went to write today’s blog post and ended up with writer’s block. As I told... (view)
Selling Social Media to Your Executive Team: Part Two
Yesterday I moderated a social media monitoring and measuring panel for PRSA Chicago. Amber Naslund from Radian6, Brandon Noel from AllState, and Ian Sohn from Ogilvy 360 Digital were the panelists…and they were really good! We talked a lot abou...
Posted To Twitter As: Selling Social Media to Your Executive Team: Part Two @ Error - Yesterday I moderated a social media monitoring and measuring panel for... (view)
PR Implications of the Obama/FOX Feud
My husband, a Democrat adviser, joyfully recounted the Obama/FOX feud for me over drinks on Friday night. He hates FOX. So much so, that he changes my brother’s preset stations on both his TV and radio every time we’re in Denver. He won...
Posted To Twitter As: PR Implications of the Obama/FOX Feud @ Error - My husband, a Democrat adviser, joyfully recounted the Obama/FOX feud for me over drinks on... (view)
What’s Your Pitch In Today’s Online World?
Last week I was on a flight doing my second favorite thing…eavesdropping (people watching is my favorite). I was so intrigued by the conversation behind me that I stopped reading to listen. Guy #1: What do you do? Guy #2: Business process investigation.
Posted To Twitter As: What’s Your Pitch In Today’s Online World? @ Error - Last week I was on a flight doing my second favorite thing…eavesdropping... (view)
Build Your Online Community
Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost a portion of it here. The time in the early life of social media has come where people are beginning to question if it’s valuable. Many of our clients.
Posted To Twitter As: Build Your Online Community @ Error - Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost... (view)
New FTC Guidelines Should Affect All Who Review Products
This won’t come as news to most of you: Last week the FTC released its new disclosure guidelines for bloggers. I don’t have a vested interest in this as I don’t make money from blogging. And I do believe there should be disclosure and...
Posted To Twitter As: New FTC Guidelines Should Affect All Who Review Products @ Error - This won’t come as news to most of you: Last week the FTC released... (view)
The First #FollowFriday of October
It seems everyone in Chicago is waiting in anticipation for the International Olympic Committee to decide if we get to have the summer Olympics in 2016. Even I’m on pins and needles and wish they’d hurry up and decide! While I wait, I...
Posted To Twitter As: The First #FollowFriday of October @ Error - It seems everyone in Chicago is waiting in anticipation for the International Olympic... (view)
Social Media Transparency
I’ve been meaning to write this blog post all week, but I’m a bit behind. I guess that’s what happens when you sleep all weekend, instead of being a responsible adult. I’m told I needed it. Now I don’t need to sleep for an...
Posted To Twitter As: Social Media Transparency @ Error - I’ve been meaning to write this blog post all week, but I’m a bit behind. I guess... (view)
Rules for Better Engagement: Sometimes It’s As Simple As Two Words
I’m stubborn and I’m a book elitist. For those of you who know me really well, this comes to you as no surprise. I have an English literature degree from a private university. I’ve never read Stephen King because I learned in college ...
Posted To Twitter As: Rules for Better Engagement: Sometimes It’s As Simple As Two Words @ Error - I’m stubborn and I’m a book elitist. For... (view)
Real-World Social Media Ideas
Today I spoke at the Foodservice News Restaurant Business series, a conference created to provide smart business techniques to restaurants owners, operators, and chefs. As I do at the beginning of every speech, I asked the audience a bunch of questions...
Posted To Twitter As: Real-World Social Media Ideas @ Error - Today I spoke at the Foodservice News Restaurant Business series, a conference created to provide... (view)
The September 25 #FollowFriday
I’ve been a bit lazy on the #FollowFriday blogs the past couple of weeks…mostly because my travel schedule is insane and it’s usually mid-afternoon (like it is now) before I’ve been able to get to it. BUT…enough excuses! I...
Posted To Twitter As: The September 25 #FollowFriday @ Error - I’ve been a bit lazy on the #FollowFriday blogs the past couple of weeks…mostly... (view)
Does Social Media Belong to PR?
I’m having an identity crisis and I need your help. It’s no secret we’ve changed our business model this year to incorporate social media into our traditional communication firm. All along I’ve been saying that PR deserves a pl...
Posted To Twitter As: Does Social Media Belong to PR? @ Error - I’m having an identity crisis and I need your help. It’s no secret we’ve... (view)
Mistakes Made In Growing a Business
This week’s Crain’s Chicago Business focuses on enterprising women (and yes, I’m featured). But I’m not blogging about it to toot my own horn. I think there is more to the story than Crain’s was allowed to tell and I want ...
Posted To Twitter As: Mistakes Made In Growing a Business @ Error - This week’s Crain’s Chicago Business focuses on enterprising women (and yes,... (view)
Off the Record Doesn’t Exist
I have an off the record story for you. Many years ago, I secured a feature on 60 Minutes for a client. The story was a three day shoot, turned into 30 minutes for the program, on how catfish are farmed. Catfish, by nature, are bottom feeders. But cot...
Posted To Twitter As: Off the Record Doesn’t Exist @ Error - I have an off the record story for you. Many years ago, I secured a feature on 60 Minutes for... (view)
Using LinkedIn: Is It the Social Media Stepchild?
My friend Paul Segreto thinks LinkedIn is the social media stepchild and that it has yet to hit its prime. I’ve been thinking about this since he said that to me, and I think he’s right. When I first got on LinkedIn, I did it for the same r...
Posted To Twitter As: Using LinkedIn: Is It the Social Media Stepchild? @ Error - My friend Paul Segreto thinks LinkedIn is the social media stepchild and that... (view)
What Gets In the Way of Your Own Success?
My good friend Sarah Robinson wrote a great post on her blog, Maverick Mom, on Monday about the things that hang her up so much that she can’t move forward. She asked her readers what three things hang them up. I thought I’d share here what...
Posted To Twitter As: What Gets In the Way of Your Own Success? @ Error - My good friend Sarah Robinson wrote a great post on her blog, Maverick Mom, on Monday... (view)
Pay It Forward: How Working With Your Competition Is Better for Everyone
I just watched “Pay It Forward” for the 200th time and, of course, cried at the end. I don’t know why I do this. I think I’m going to make it through the end and then Helen Hunt crumbles and I lose it. This time around, though, ...
Posted To Twitter As: Pay It Forward: How Working With Your Competition Is Better for Everyone @ Error - I just watched “Pay It Forward” for the... (view)
Today’s #FollowFriday Goes Out to #SMBChicago
I recently moderated a discussion on social media measurement at #SMBChicago. Following are the people who sat at my table. @monicaobrien Monica is a marketing professional in Chicago who is taking what she is learning in social media and helping clien...
Posted To Twitter As: Today’s #FollowFriday Goes Out to #SMBChicago @ Error - I recently moderated a discussion on social media measurement at #SMBChicago.... (view)
PR Firms Add No Value? Truth or Fiction?
Yesterday I read an article titled, “90 percent of PR firms add no value.” My friend Jeff Mello sent it to me wanting my opinion on it and (I think) wanting me to get fired up. The truth of the matter is, I agree (sorry Jeff!). The article,...
Posted To Twitter As: PR Firms Add No Value? Truth or Fiction? @ Error - Yesterday I read an article titled, “90 percent of PR firms add no value.”... (view)
Social Media Measurement: What’s the ROI?
Yesterday morning I moderated a discussion on social media measurement at #SMBChicago. We started the discussion with some of the free tools I blogged about a couple of weeks ago (see it here). Then we spent some time discussing additional tools. They ...
Posted To Twitter As: Social Media Measurement: What’s the ROI? @ Error - Yesterday morning I moderated a discussion on social media measurement at... (view)
Corporate Transparency: Communicating Changes
When the Zappos/Amazon deal went through on July 22, my friend Travis Dudfield asked my opinion on the communication to Zappos employees. I told him to let the media storm die down and I would write a blog post about it. So here it is! There was A LOT...
Posted To Twitter As: Corporate Transparency: Communicating Changes @ Error - When the Zappos/Amazon deal went through on July 22, my friend Travis Dudfield... (view)
Business Succession Plan: What Happens In An Emergency?
On Saturday morning, I set out with my cycling group to ride at 5:15. The sky was overcast and a bit foggy and the wind was gusting at 35 mph, but the temperature was perfect, the wind was blowing only in one direction (which meant on the way home it...
Posted To Twitter As: Business Succession Plan: What Happens In An Emergency? @ Error - On Saturday morning, I set out with my cycling group to ride at 5:15. The... (view)
Glass Ceilings for Women Entreprenuers
I have a story to tell you. I told Barry Moltz this story this morning and he said, “You should write about that.” When I started Arment Dietrich nearly five years ago (coming up in April!), I would go to new business meetings and the men i...
Posted To Twitter As: Glass Ceilings for Women Entreprenuers @ Error - I have a story to tell you. I told Barry Moltz this story this morning and he said,... (view)
A Special #EpicMeetUp From Near #FollowFriday
@NatSlavin Nat lives in Chicago and many months ago @SarahRobinson suggested we meet because we both love a lot of the same things. Since then, I’ve learned that Nat loves food almost more than I do and that he has impeccable taste. The only prob...
Posted To Twitter As: A Special #EpicMeetUp From Near #FollowFriday @ Error - @NatSlavin Nat lives in Chicago and many months ago @SarahRobinson suggested we... (view)
Is It True Behind Every Successful Woman Is a Man?
One of my favorite reporters in the entire world is Del Jones, the leadership columnist for USA Today. I’ve worked with him for many years. I know him in real life. I’m featuring him as a case study in a book (details forthcoming). And I.
Posted To Twitter As: Is It True Behind Every Successful Woman Is a Man? @ Error - One of my favorite reporters in the entire world is Del Jones, the leadership... (view)
CEO Leadership Skills: What Does It Take to Be Level 5?
I think most of you know I’m a Vistage member. My Chair was here on Friday for our monthly one-to-one meeting. During that meeting he said to me, “It’s time for you to stop being an entrepreneur and become a level 5 CEO.” As is ...
Posted To Twitter As: CEO Leadership Skills: What Does It Take to Be Level 5? @ Error - I think most of you know I’m a Vistage member. My Chair was here on... (view)
A Special #EpicMeetUp From Far #FollowFriday
July 25 was one for the history books when 10 people flew into Chicago for #epicmeetup. We met at Rockit in Wrigleyville and about 50 people ended up coming by at some point. Today’s #FollowFriday recommendations are for those who came from far t...
Posted To Twitter As: A Special #EpicMeetUp From Far #FollowFriday @ Error - July 25 was one for the history books when 10 people flew into Chicago for... (view)
Measuring Social Media – Setting Benchmarks and Goals
One of the things I love about social media is it’s SO easy to measure! It’s so easy to set benchmarks and goals and then you can get as much information as you like (daily, weekly, monthly, quarterly, or annually) to watch you get closer a...
Posted To Twitter As: Measuring Social Media – Setting Benchmarks and Goals @ Error - One of the things I love about social media is it’s SO easy to... (view)
Social Media Monitoring: Getting Started with Free Tools
In the past couple of weeks, we’ve had a lot of conversation about WHYyou should participate in a social media program. So you want some tips and tools on HOW to actually do that now?!? The very first step is to LISTEN and that’s where we...
Posted To Twitter As: Social Media Monitoring: Getting Started with Free Tools @ Error - In the past couple of weeks, we’ve had a lot of conversation about... (view)
Intro to Social Media: What Is It?
We’ve spent some time here in the past few weeks talking about how much time to spend on social media, how to build content, and how to drive traffic. But a lot of the questions I’m getting from clients and prospects are along the lines of...
Posted To Twitter As: Intro to Social Media: What Is It? @ Error - We’ve spent some time here in the past few weeks talking about how much time to spend... (view)
It’s #FollowFriday!
Just like I do every week, I’ve been compiling a list of people who have been highly engaging this week. Following are my July 24 recommendations for #FollowFriday. @aaswartz I briefly met Angie in San Diego in January and she immediately struck ...
Posted To Twitter As: It’s #FollowFriday! @ Error - Just like I do every week, I’ve been compiling a list of people who have been highly engaging... (view)
Blog Content Creation: Tips for Writing Compelling Posts
Our newsletter was released yesterday and, in it, we described how to start a blog, create content, and drive traffic once you got going. If you don’t subscribe, do so here. It got me thinking. Trust me when I say it’s hard to write compe..
Posted To Twitter As: Blog Content Creation: Tips for Writing Compelling Posts @ Error - Our newsletter was released yesterday and, in it, we described how to... (view)
How Much Time Should I Spend On Social Media?
I get this question ALL THE TIME! How much time should I spend on social media? How much time do you spend on your email? Do you have it down to a science that you can manage it effectively, while still doing your job? When email first entered our wor...
Posted To Twitter As: How Much Time Should I Spend On Social Media? @ Error - I get this question ALL THE TIME! How much time should I spend on social... (view)
Selling A Social Media Program to Your Executive Team
I know I don’t act like what people think a CEO should act like, but I do think like one. I love numbers and know that’s part of what makes us successful. I look at EVERYTHING and measure its return-on-investment. We look at what is best fo...
Posted To Twitter As: Selling A Social Media Program to Your Executive Team @ Error - I know I don’t act like what people think a CEO should act like, but... (view)
It’s #FollowFriday! The July 17 Edition
@TheRealPRMan Steve tweets the BEST information I’ve found from one person. When I need a blog idea, I always go to his Twitter stream. He always finds the best industry news that is worth sharing. Plus I think his Twitter handle is funny…I...
Posted To Twitter As: It’s #FollowFriday! The July 17 Edition @ Error - @TheRealPRMan Steve tweets the BEST information I’ve found from one person.... (view)
Especially Online, First Impressions Last Forever
I was talking to a girlfriend this morning and she said, “I have a topic for your next newsletter!” I love getting feedback from my smart friends, so I was all ears. She suggested we discuss how to blur the personal and professional lines o...
Posted To Twitter As: Especially Online, First Impressions Last Forever @ Error - I was talking to a girlfriend this morning and she said, “I have a topic... (view)
Should Interns Run Your Social Media Program?
Last week, Caitlin McDevitt from Slate and The Big Money called, wanting to know if I have an opinion on the Pizza Hut twintern. Do I have an opinion?!? You can read the article here, along with my opinion. There also was a blog written by BFG Communic...
Posted To Twitter As: Should Interns Run Your Social Media Program? @ Error - Last week, Caitlin McDevitt from Slate and The Big Money called, wanting to know if... (view)
The July 10 #FollowFriday Recommendations
@TransitionalTee Teresa has spent some time in Chicago because she wants to move here, but I’ve never met her IRL. That being said, I am really impressed with her ability to network, learn, and engage. She writes a daily blog, she uses social med...
Posted To Twitter As: The July 10 #FollowFriday Recommendations @ Error - @TransitionalTee Teresa has spent some time in Chicago because she wants to move here,... (view)
Isn’t PR About Developing and Fostering Relationships?
Even though I tweeted the July 4 New York Times article, “Spinning the Web: PR In Silicon Valley”, it’s created quite a stir in our industry and I’d be remiss in not commenting on it. The PR industry is changing. That’s ri...
Posted To Twitter As: Isn’t PR About Developing and Fostering Relationships? @ Error - Even though I tweeted the July 4 New York Times article,... (view)
Does Vacation Mean No Access to the Outside World?
My friend Amber Naslund went on vacation last week (the first in more than a year and very well deserved) and, as she left, she wrote a blog post about how vacation can be digital, too. Read the post here. As most of you know, I hiked Pike’s P...
Posted To Twitter As: Does Vacation Mean No Access to the Outside World? @ Error - My friend Amber Naslund went on vacation last week (the first in more than... (view)
The Special Holiday #FollowFriday Edition
As I mentioned yesterday, I’m on vacation (and less than 24 hours from hiking Pike’s Peak!) so I’m being semi-lazy. Following are my #FollowFriday lists for the past six weeks. I love #FollowFriday on Twitter. It’s fun to see what cra.
Posted To Twitter As: The Special Holiday #FollowFriday Edition @ Error - As I mentioned yesterday, I’m on vacation (and less than 24 hours from hiking... (view)
Talking PR, Franchising and Social Media
It’s a holiday weekend and I’m taking today off, too. Four days of Gini time to cycle, hike, and be with my family and friends. But what that means to you is I’m going to be lazy with the blog today and tomorrow. But don’t stop ...
Posted To Twitter As: Talking PR, Franchising and Social Media @ Error - It’s a holiday weekend and I’m taking today off, too. Four days of Gini time... (view)
An Email Ban? Are You Kidding?
Yes, it’s true. We instituted an internal email ban at Arment Dietrich. Well, it started as an email ban and now it also includes instant messaging. It all started when my colleague, Christine Heim, blogged about an internal email boycott by a single w.
Posted To Twitter As: An Email Ban? Are You Kidding? @ Error - Yes, it’s true. We instituted an internal email ban at Arment Dietrich. Well, it started as an... (view)
Should CEOs Spend Time On Social Networking?
Did anyone else see the Newsweek article that discusses all the reasons why a CEO should not be on the social networks? The one that says, “the social media advocates have reached the point where they believe that the sun rises and sets on the in...
Posted To Twitter As: Should CEOs Spend Time On Social Networking? @ Error - Did anyone else see the Newsweek article that discusses all the reasons why a CEO... (view)
December 4 #FollowFriday Recommendations
I continue meeting really great people on Twitter. Following are a few new friends and few old ones, as well. @julito77 Julio is, by far, one of the best people in real life and on the social networks. He started V5, an arm of his family’s compa..
Posted To Twitter As: December 4 #FollowFriday Recommendations @ Error - I continue meeting really great people on Twitter. Following are a few new friends and... (view)
The Best Advice I’ve Ever Received
I was reading Fortune’s “Best Advice I Ever Got” story and it got me thinking. What’s the best advice I’ve gotten as I’ve journeyed through my career? 1. Never be afraid to get your hands dirty. 2. Lead by example. 3...
Posted To Twitter As: The Best Advice I’ve Ever Received @ Error - I was reading Fortune’s “Best Advice I Ever Got” story and it got me... (view)
Should Apple Have Disclosed Jobs’s Liver Transplant?
When I learned Steve Jobs had a liver transplant two months ago, my first thought was, “Wow! If I were on his PR team, I’d quit.” Talk about no transparency or honesty. So I decided to look into the reasons behind Apple not disclosing...
Posted To Twitter As: Should Apple Have Disclosed Jobs’s Liver Transplant? @ Error - When I learned Steve Jobs had a liver transplant two months ago, my... (view)
The June 19 #FollowFriday List
I love Fridays…not just because it means the weekend is upon, but also because I get to blog about how much I love my Twitter friends. Following is today’s list of people you should follow and the reasons why I love them. @JonathanManske I ...
Posted To Twitter As: The June 19 #FollowFriday List @ Error - I love Fridays…not just because it means the weekend is upon, but also because I get to blog... (view)
Want to Be Our Facebook Fan of the Week? We Tell You How.
Some of you know that we have a fan of the week of our Facebook page. I know that you know because yesterday I received several direct messages on Twitter asking me how YOU can be fan of the week. If you don’t already know about this, read on bec...
Posted To Twitter As: Want to Be Our Facebook Fan of the Week? We Tell You How. @ Error - Some of you know that we have a fan of the week of our Facebook page. I... (view)
How Social Media Is Changing the Way We Do Business
Last week, I chatted with Sara Wilson, who writes for AllBusiness.com. We talked about how social media is changing the face of franchising, which she then turned into a story. See it here. But social media isn’t changing just the face of franchi...
Posted To Twitter As: How Social Media Is Changing the Way We Do Business @ Error - Last week, I chatted with Sara Wilson, who writes for AllBusiness.com. We... (view)
The Retainer Vs. Hourly Rates Debate Continues
I was interested to read a June 1 article in PRWeek that was a debate between Steve Cody, the founder of Peppercom (and someone I got to cycle with in Palm Springs a couple of weeks ago) and Sean Cassidy, president of DKC (someone I’ve never met)...
Posted To Twitter As: The Retainer Vs. Hourly Rates Debate Continues @ Error - I was interested to read a June 1 article in PRWeek that was a debate between... (view)
Special PR #FollowFriday List
I have two PR groups I want to recognize today: My staff and PR firm leaders I’ve built relationships with through Counselors Academy. First, the Arment Dietrich team: @dblazek Diane is our business developer extraordinare. Never have I worked wi...
Posted To Twitter As: Special PR #FollowFriday List @ Error - I have two PR groups I want to recognize today: My staff and PR firm leaders I’ve built... (view)
Recommended Business Books
A few weeks ago, I asked each of you what you’d like to read about on this blog. Robert Saric asked if I would blog, “the books you recommend and why they are great.” Since that request, I’ve been compiling a list of business bo...
Posted To Twitter As: Recommended Business Books @ Error - A few weeks ago, I asked each of you what you’d like to read about on this blog. Robert Saric... (view)
20 Secrets I Wish Someone Had Told Me BEFORE I Started a Business
So you want to start a business? Well, here are a few things no one tells you, but you should know! 1. We all think we want to manage people. It has the perception of hitting the pinnacle of your career when you FINALLY get to manage people. It sucks. ...
Posted To Twitter As: 20 Secrets I Wish Someone Had Told Me BEFORE I Started a Business @ Error - So you want to start a business? Well, here are a few things no... (view)
The June 26 #FollowFriday List
It’s that time of the week…already! Man, this week went by quickly! Following are my 20 recommendations for following this week. And don’t forget to check back (at the bottom of the post) on others from weeks past you might have misse...
Posted To Twitter As: The June 26 #FollowFriday List @ Error - It’s that time of the week…already! Man, this week went by quickly! Following are my... (view)
The June 5 #FollowFriday List!
Last week’s blog post “WTH is FollowFriday” was very popular because people now have a reason to follow others on Twitter. Therefore, I’m making it a Friday tradition. If you’re not on Twitter, get there and follow these p...
Posted To Twitter As: The June 5 #FollowFriday List! @ Error - Last week’s blog post “WTH is FollowFriday” was very popular because people now... (view)
Death of the Corporate Web site?
Last night I had a mini debate on Twitter about the death of the corporate Web site. What prompted my question, “Is the corporate Web site about to die?” was an article on Mashable about social media making corporate Web sites irrelevant. I...
Posted To Twitter As: Death of the Corporate Web site? @ Error - Last night I had a mini debate on Twitter about the death of the corporate Web site. What... (view)
WTH is #FollowFriday?
I love #FollowFriday on Twitter. It’s fun to see what crazy things people will say about you (i.e. @StayBankdotCom today said people should follow me because I put words in people’s mouths for a living…to which I responded “SPIN...
Posted To Twitter As: WTH is #FollowFriday? @ Error - I love #FollowFriday on Twitter. It’s fun to see what crazy things people will say about you (i.e.... (view)
The Dec. 11 #FollowFriday Recommendations
It’s one of my favorite times of the week – #FollowFriday – because I can highlight a few Twitter friends for you to follow, meet, and engage with in the coming week. @dougleavy Doug is the grand social media poopah for @westonemusic (he also ma
Posted To Twitter As: The Dec. 11 #FollowFriday Recommendations @ Error - It’s one of my favorite times of the week – #FollowFriday – because I can... (view)
Social Media Is Relationships; It’s Not Selling
Yesterday we discussed the philosophy of social media: How do you have conversations with people in order to build better relationships? And there were a lot of great comments: * Johnnie Firari says, “Through relationships you can now gain/earn b...
Posted To Twitter As: Social Media Is Relationships; It’s Not Selling @ Error - Yesterday we discussed the philosophy of social media: How do you have... (view)
Lessons I’m Learning In My Journey to the Top
Nearly two years ago I had to make the transition from working in the business to working on the business. It was a difficult transition (still is sometimes) because no one tells you how to do it. When I asked my peers, friends, and family what a CEO s...
Posted To Twitter As: Lessons I’m Learning In My Journey to the Top @ Error - Nearly two years ago I had to make the transition from working in the... (view)
Value-Based Agency Compensation Models
I’m going through this process right now, trying to decide if our financial model makes sense for the future. I feel like billable hours is so archaic, but I also think we need to track time in order to be profitable. We are paid for our time so ...
Posted To Twitter As: Value-Based Agency Compensation Models @ Error - I’m going through this process right now, trying to decide if our financial model... (view)
Paid to Blog? The FTC Might Come Knocking!
I clearly created quite a firestorm earlier this week when I blogged that I don’t think people should be paid to tweet about a brand. While I think a good number of commenters agreed with me, I think what caused the true firestorm is that I used ...
Posted To Twitter As: Paid to Blog? The FTC Might Come Knocking! @ Error - I clearly created quite a firestorm earlier this week when I blogged that I... (view)
Is Paying People to Tweet About Your Brand Going Too Far?
My dear friend @SarahRobinson sent me an article today via direct message. I knew there was a reason she wanted me to read it, but I didn’t fully understand until I got 3/4 of the way through reading it. Let me back up. The Ad Age article, ...
Posted To Twitter As: Is Paying People to Tweet About Your Brand Going Too Far? @ Error - My dear friend @SarahRobinson sent me an article today via direct... (view)
Tips for Starting a Blog
When I speak across the country, I have a lot of people tell me they want to start a blog and they want to know how to get started. I always caution that blogs aren’t for everyone and that, once you get started, you can’t stop. It’s a pretty big tim
Posted To Twitter As: Tips for Starting a Blog @ Error - When I speak across the country, I have a lot of people tell me they want to start a blog and they want... (view)
Astroturfing Is WORSE than Spin!
As one of the leaders in the fight against destructive spin within the public relations community, I am astounded to see Dewey Square Group astroturfing for one of their clients. What’s astroturfing, you ask? It’s a political, public relati...
Posted To Twitter As: Astroturfing Is WORSE than Spin! @ Error - As one of the leaders in the fight against destructive spin within the public relations... (view)
Attracting Blog Readers Through Great Content
Based on the feedback from “Tips for Starting a Blog,” it sounds like you’re ready to attract readers. So let’s get started! My friend Jeff Lipschultz commented on Monday that he was going to be brash and suggest quality is key ...
Posted To Twitter As: Attracting Blog Readers Through Great Content @ Error - Based on the feedback from “Tips for Starting a Blog,” it sounds like... (view)
Good Counsel: Counselor’s Academy 2009
Ben Wheatley and I coordinated the breakout sessions for this year’s Counselors Academy conference. We focused on finding the best of the best to discuss profitability, people, and potential, including other communicators, but also leaders from o...
Posted To Twitter As: Good Counsel: Counselor’s Academy 2009 @ Error - Ben Wheatley and I coordinated the breakout sessions for this year’s... (view)
Optimizing Your Blog Posts
Guest blog written by Harry Brumleve So you’ve set up a blog that you’re passionate about and you’ve written your first few posts. Who has seen it? Your friends? Who is going to see it? Your mom? Likely if you’ve taken th
Posted To Twitter As: Optimizing Your Blog Posts @ Error - Guest blog written by Harry Brumleve So you’ve set up a blog that you’re passionate about... (view)
Using Social Media to Grow Your Business
This week I’m guest blogging for Tom Searcy on his blog “Hunting for Big Sales.” Check today’s post here for the first in a five day series on using social media to grow your business. Let me know what you think! ...
Posted To Twitter As: Using Social Media to Grow Your Business @ Error - This week I’m guest blogging for Tom Searcy on his blog “Hunting for Big... (view)
Shoemakers Children Don’t Have Shoes
Isn’t that the old adage? The shoemakers children don’t have shoes? That’s what I think of when I read the Feb. 10 review of “PR: A Persuasive Industry” in USA Today. The article starts out with this… Sleazy. Dising..
Posted To Twitter As: Shoemakers Children Don’t Have Shoes @ Error - Isn’t that the old adage? The shoemakers children don’t have shoes? ... (view)
Cause Marketing–A Win-Win
I’m not in that category of people described as cynics so I tend to see the positive in almost everything. Excuse me for a minute while I tout what I think is a pure win-win and thank the folks at American Express for coming up with the idea more than .
Posted To Twitter As: Cause Marketing–A Win-Win @ Error - I’m not in that category of people described as cynics so I tend to see the positive in almost... (view)
Arment Dietrich Is No Longer a PR Firm?
I’ve written, and rewritten, this blog post in my head the past two months and, now that the time is here to announce our news, I don’t have the perfect post yet. So…I’m just going to write it. Arment Dietrich is no longer a PR ...
Posted To Twitter As: Arment Dietrich Is No Longer a PR Firm? @ Error - I’ve written, and rewritten, this blog post in my head the past two months and, now... (view)
Get Organized: Streamlining News, Articles, and Blogs for Time Efficiency
Sometimes you have to hit me over the head with a 2 x 4 to get me to realize what I do every day A LOT of people would love to know. That’s what Robin Scott did when she direct messaged me about a comment I left on Julio Varela’s blog this ...
Posted To Twitter As: Get Organized: Streamlining News, Articles, and Blogs for Time Efficiency @ Error - Sometimes you have to hit me over the head with a 2 x 4... (view)
How-To: Use Google Alerts
Yesterday I spoke to the WIN Home Inspection franchisees at their annual conference. As is typical, I had a few people tell me before the session began that social media is for their kids and they just don’t get it. One partner even told me that I had .
Posted To Twitter As: How-To: Use Google Alerts @ Error - Yesterday I spoke to the WIN Home Inspection franchisees at their annual conference. As is typical, I... (view)
Blogging Tips: How to Promote and Publicize
Before the holidays, we spent some time here talking about blogs – how to create them, how to attract readers, and how to optimize your content. One thing, however, we didn’t discuss is how to promote and publicize your blog posts, after t..
Posted To Twitter As: Blogging Tips: How to Promote and Publicize @ Error - Before the holidays, we spent some time here talking about blogs – how to... (view)
Changing Our Habits for A Car?
Alright. I know this isn’t a typical blog post for me. But I need some help. And I thought, “Who better to ask than the blog readers?” I was in Atlanta last week. I rented a nice little Nissan Altima. It was a hybrid car. I liked it....
Posted To Twitter As: Changing Our Habits for A Car? @ Error - Alright. I know this isn’t a typical blog post for me. But I need some help. And I thought,... (view)
Social Media Do’s and Don’ts
I wrote this for a client today and thought it would be valuable for you. The do’s and don’ts of social media, according to Gini Dietrich. DO * Target your market to follow the right people. * Offer actionable advice. * Use your time wisely...
Posted To Twitter As: Social Media Do’s and Don’ts @ Error - I wrote this for a client today and thought it would be valuable for you. The do’s... (view)
It’s #FollowFriday Time!
This is a random mishmash of people I know both IRL and I’ve met recently on Twitter. Hope you enjoy…and have a great holiday weekend! @cruiter I met Mike through my friend @MichaelStern, first on Twitter and then IRL at #SMBChicago. He...
Posted To Twitter As: It’s #FollowFriday Time! @ Error - This is a random mishmash of people I know both IRL and I’ve met recently on Twitter. Hope... (view)
Social Media: So Many Questions, So Little Time
It’s been a few weeks since I answered social media questions here so I’m going back and looking at some of the things people asked during the Vistage social media Webinars I hosted in July. Q: With increased popularity, so many people are ...
Posted To Twitter As: Social Media: So Many Questions, So Little Time @ Error - It’s been a few weeks since I answered social media questions here so... (view)
Why NOT Allowing Staff to Speak Publicly Is Idiotic
I’m pretty sure it’s career suicide to take on one of the PR industry’s top media outlets, but you’ve never known me to back down from a fight, have you? Jeremy Probert, a guest columnist with Ragan , yesterday wrote an article titled, “Why lett
Posted To Twitter As: Why NOT Allowing Staff to Speak Publicly Is Idiotic @ Error - I’m pretty sure it’s career suicide to take on one of the PR industry’s... (view)
The February 5 #FollowFriday
Are you ready? @PatrickReyes Patrick works at GM and is the furthest thing you would think when you think marketing and automaker. If he gets his way, he’ll change the way the auto industry communicates…for the better. On top of his demandi...
Posted To Twitter As: The February 5 #FollowFriday @ Error - Are you ready? @PatrickReyes Patrick works at GM and is the furthest thing you would think when you... (view)
January 29 #FollowFriday
I have been really bad at my #FollowFriday lists since the holidays. But I’m back! @DashalGroup Nick might very well be one of the funniest (is that a word) people I know. The things that come out of his mouth (or fingers) make you stop and think...
Posted To Twitter As: January 29 #FollowFriday @ Error - I have been really bad at my #FollowFriday lists since the holidays. But I’m back! @DashalGroup... (view)
Introducing the Arment Dietrich Tagline Contest
Last week we launched a Facebook fan page contest to create a new tagline for our newly designed Web site, set to launch late this week. We’ve had some great entries, but want to also open it to our blog readers. Following are a couple of our fav...
Posted To Twitter As: Introducing the Arment Dietrich Tagline Contest @ Error - Last week we launched a Facebook fan page contest to create a new tagline for our... (view)
Are Service Businesses Now Facilitators of Conversation?
Today’s digital age is about connection, conversation, and candy. Alright, not candy. I couldn’t think of another C word and I love candy. Connection, conversation, and engagement. Even transparency and honesty. Open your door, pull up your...
Posted To Twitter As: Are Service Businesses Now Facilitators of Conversation? @ Error - Today’s digital age is about connection, conversation, and candy.... (view)
Social Media Boundaries
Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so the friend request makes sense, but I don’t like to let people on my personal Facebook page who I don’t know in real life. This happens ...
Posted To Twitter As: Social Media Boundaries @ Error - Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so... (view)
Preparing Yourself for Media Interviews
I have a long-standing relationship with Hotel Executive and write an article for them quarterly. Today I am grateful for my friendship with their editor and the opportunity to help educate their readers on the importance of communication in a business...
Posted To Twitter As: Preparing Yourself for Media Interviews @ Error - I have a long-standing relationship with Hotel Executive and write an article for them... (view)
How Businesses Are Using Social Media
Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very curious mind. Following is an exerpt of an interview she did with me on how the franchise industry is using social media (I’ve changed to businesses here for pur...
Posted To Twitter As: How Businesses Are Using Social Media @ Error - Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very... (view)
Using the Power of Social Media for Business Growth
In honor of the holiday this week, I am going to post articles I’ve written for other publications in order to thank them for their support and drive traffic to their sites. Today is from AllBusiness.com (with a few changes made from franchising...
Posted To Twitter As: Using the Power of Social Media for Business Growth @ Error - In honor of the holiday this week, I am going to post articles I’ve... (view)
Social Media Interns: The Pros and Cons
Today’s blog topic came from my friend Jeff Lipschultz. There’s been a lot of talk (and action) lately centered around “Social Media Interns.” Can you share with us the parameters for having an effective program? Some work for free. Some work
Posted To Twitter As: Social Media Interns: The Pros and Cons @ Error - Today’s blog topic came from my friend Jeff Lipschultz. There’s been a lot of... (view)
What Kellogg’s and the Great Depression Can Teach You About PR and Marketing
A few weeks ago, my friend Steve McKee wrote in his BusinessWeek column about companies doing their growth a big disservice in a down economy when they cut their advertising and PR budgets. You can read the article and comments here. Then, when I asked...
Posted To Twitter As: What Kellogg’s and the Great Depression Can Teach You About PR and Marketing @ Error - A few weeks ago, my friend Steve McKee wrote... (view)
Mastering the Art of Difficult Conversations
Last week I read an article on Harvard Business Review called “The Martial Art of Difficult Conversations.” While the author related a personal story to reflect on how to have conflict conversations, it very well applies to business. I hate...
Posted To Twitter As: Mastering the Art of Difficult Conversations @ Error - Last week I read an article on Harvard Business Review called “The Martial Art... (view)
#FollowFriday – November 6, 2009
@mbernier I’ve just recently met Matt on Twitter, but he lives in Denver so you know we’ve become quick friends. He started a team on Movember.com, an organization designed to change the face of men’s health. The men involved are grow...
Posted To Twitter As: #FollowFriday – November 6, 2009 @ Error - @mbernier I’ve just recently met Matt on Twitter, but he lives in Denver so you know... (view)
Twenty Blogs You Should Check Out
Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the idea worked magically well! You each had great ideas and I’ll be using them here, which also means about 30 seconds of fame for you and a prize! Today ...
Posted To Twitter As: Twenty Blogs You Should Check Out @ Error - Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the... (view)
It’s Okay to Fail
Today I have a guest blog post on Find Your Nerve, the brain child of my friend Steve McKee. Steve runs an ad agency in Albuquerque, McKee Wallwork Cleveland, and is the author of “When Growth Stalls.” A couple of months he called me and sa...
Posted To Twitter As: It’s Okay to Fail @ Error - Today I have a guest blog post on Find Your Nerve, the brain child of my friend Steve McKee. Steve runs... (view)
Q&A with Tasti D-Lite Director of Social Technologies
B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a frozen dessert company that has a cult-like following in New York City. They’ve begun franchising, in order to bring the cult to other parts of the country, and B.J. is tasked not...
Posted To Twitter As: Q&A with Tasti D-Lite Director of Social Technologies @ Error - B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a... (view)
Edelman Admits They Don’t Know Social Media
It’s been a while since something in the news has gotten me fired up, but it happened this week. I saw the headline “Younger employees help senior executives unlock social media mystery” and clicked on the story to learn more. I expec...
Posted To Twitter As: Edelman Admits They Don’t Know Social Media @ Error - It’s been a while since something in the news has gotten me fired up, but... (view)
Crowdsourcing the FADS Blog Content
Last night I went to write today’s blog post and ended up with writer’s block. As I told Nancy Myrland, the only thing I really wanted to do is snuggle in my flannel sheets with the down comforter and the remote control. Instead, however, I asked my T
Posted To Twitter As: Crowdsourcing the FADS Blog Content @ Error - Last night I went to write today’s blog post and ended up with writer’s block. As I told... (view)
PR Implications of the Obama/FOX Feud
My husband, a Democrat adviser, joyfully recounted the Obama/FOX feud for me over drinks on Friday night. He hates FOX. So much so, that he changes my brother’s preset stations on both his TV and radio every time we’re in Denver. He won...
Posted To Twitter As: PR Implications of the Obama/FOX Feud @ Error - My husband, a Democrat adviser, joyfully recounted the Obama/FOX feud for me over drinks on... (view)
Selling Social Media to Your Executive Team: Part Two
Yesterday I moderated a social media monitoring and measuring panel for PRSA Chicago. Amber Naslund from Radian6, Brandon Noel from AllState, and Ian Sohn from Ogilvy 360 Digital were the panelists…and they were really good! We talked a lot abou...
Posted To Twitter As: Selling Social Media to Your Executive Team: Part Two @ Error - Yesterday I moderated a social media monitoring and measuring panel for... (view)
What’s Your Pitch In Today’s Online World?
Last week I was on a flight doing my second favorite thing…eavesdropping (people watching is my favorite). I was so intrigued by the conversation behind me that I stopped reading to listen. Guy #1: What do you do? Guy #2: Business process investigation.
Posted To Twitter As: What’s Your Pitch In Today’s Online World? @ Error - Last week I was on a flight doing my second favorite thing…eavesdropping... (view)
Build Your Online Community
Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost a portion of it here. The time in the early life of social media has come where people are beginning to question if it’s valuable. Many of our clients.
Posted To Twitter As: Build Your Online Community @ Error - Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost... (view)
New FTC Guidelines Should Affect All Who Review Products
This won’t come as news to most of you: Last week the FTC released its new disclosure guidelines for bloggers. I don’t have a vested interest in this as I don’t make money from blogging. And I do believe there should be disclosure and...
Posted To Twitter As: New FTC Guidelines Should Affect All Who Review Products @ Error - This won’t come as news to most of you: Last week the FTC released... (view)
Social Media Transparency
I’ve been meaning to write this blog post all week, but I’m a bit behind. I guess that’s what happens when you sleep all weekend, instead of being a responsible adult. I’m told I needed it. Now I don’t need to sleep for an...
Posted To Twitter As: Social Media Transparency @ Error - I’ve been meaning to write this blog post all week, but I’m a bit behind. I guess... (view)
The First #FollowFriday of October
It seems everyone in Chicago is waiting in anticipation for the International Olympic Committee to decide if we get to have the summer Olympics in 2016. Even I’m on pins and needles and wish they’d hurry up and decide! While I wait, I...
Posted To Twitter As: The First #FollowFriday of October @ Error - It seems everyone in Chicago is waiting in anticipation for the International Olympic... (view)
Rules for Better Engagement: Sometimes It’s As Simple As Two Words
I’m stubborn and I’m a book elitist. For those of you who know me really well, this comes to you as no surprise. I have an English literature degree from a private university. I’ve never read Stephen King because I learned in college ...
Posted To Twitter As: Rules for Better Engagement: Sometimes It’s As Simple As Two Words @ Error - I’m stubborn and I’m a book elitist. For... (view)
Real-World Social Media Ideas
Today I spoke at the Foodservice News Restaurant Business series, a conference created to provide smart business techniques to restaurants owners, operators, and chefs. As I do at the beginning of every speech, I asked the audience a bunch of questions...
Posted To Twitter As: Real-World Social Media Ideas @ Error - Today I spoke at the Foodservice News Restaurant Business series, a conference created to provide... (view)
The September 25 #FollowFriday
I’ve been a bit lazy on the #FollowFriday blogs the past couple of weeks…mostly because my travel schedule is insane and it’s usually mid-afternoon (like it is now) before I’ve been able to get to it. BUT…enough excuses! I...
Posted To Twitter As: The September 25 #FollowFriday @ Error - I’ve been a bit lazy on the #FollowFriday blogs the past couple of weeks…mostly... (view)
Does Social Media Belong to PR?
I’m having an identity crisis and I need your help. It’s no secret we’ve changed our business model this year to incorporate social media into our traditional communication firm. All along I’ve been saying that PR deserves a pl...
Posted To Twitter As: Does Social Media Belong to PR? @ Error - I’m having an identity crisis and I need your help. It’s no secret we’ve... (view)
Mistakes Made In Growing a Business
This week’s Crain’s Chicago Business focuses on enterprising women (and yes, I’m featured). But I’m not blogging about it to toot my own horn. I think there is more to the story than Crain’s was allowed to tell and I want ...
Posted To Twitter As: Mistakes Made In Growing a Business @ Error - This week’s Crain’s Chicago Business focuses on enterprising women (and yes,... (view)
Off the Record Doesn’t Exist
I have an off the record story for you. Many years ago, I secured a feature on 60 Minutes for a client. The story was a three day shoot, turned into 30 minutes for the program, on how catfish are farmed. Catfish, by nature, are bottom feeders. But cot...
Posted To Twitter As: Off the Record Doesn’t Exist @ Error - I have an off the record story for you. Many years ago, I secured a feature on 60 Minutes for... (view)
Using LinkedIn: Is It the Social Media Stepchild?
My friend Paul Segreto thinks LinkedIn is the social media stepchild and that it has yet to hit its prime. I’ve been thinking about this since he said that to me, and I think he’s right. When I first got on LinkedIn, I did it for the same r...
Posted To Twitter As: Using LinkedIn: Is It the Social Media Stepchild? @ Error - My friend Paul Segreto thinks LinkedIn is the social media stepchild and that... (view)
What Gets In the Way of Your Own Success?
My good friend Sarah Robinson wrote a great post on her blog, Maverick Mom, on Monday about the things that hang her up so much that she can’t move forward. She asked her readers what three things hang them up. I thought I’d share here what...
Posted To Twitter As: What Gets In the Way of Your Own Success? @ Error - My good friend Sarah Robinson wrote a great post on her blog, Maverick Mom, on Monday... (view)
Pay It Forward: How Working With Your Competition Is Better for Everyone
I just watched “Pay It Forward” for the 200th time and, of course, cried at the end. I don’t know why I do this. I think I’m going to make it through the end and then Helen Hunt crumbles and I lose it. This time around, though, ...
Posted To Twitter As: Pay It Forward: How Working With Your Competition Is Better for Everyone @ Error - I just watched “Pay It Forward” for the... (view)
Today’s #FollowFriday Goes Out to #SMBChicago
I recently moderated a discussion on social media measurement at #SMBChicago. Following are the people who sat at my table. @monicaobrien Monica is a marketing professional in Chicago who is taking what she is learning in social media and helping clien...
Posted To Twitter As: Today’s #FollowFriday Goes Out to #SMBChicago @ Error - I recently moderated a discussion on social media measurement at #SMBChicago.... (view)
PR Firms Add No Value? Truth or Fiction?
Yesterday I read an article titled, “90 percent of PR firms add no value.” My friend Jeff Mello sent it to me wanting my opinion on it and (I think) wanting me to get fired up. The truth of the matter is, I agree (sorry Jeff!). The article,...
Posted To Twitter As: PR Firms Add No Value? Truth or Fiction? @ Error - Yesterday I read an article titled, “90 percent of PR firms add no value.”... (view)
Social Media Measurement: What’s the ROI?
Yesterday morning I moderated a discussion on social media measurement at #SMBChicago. We started the discussion with some of the free tools I blogged about a couple of weeks ago (see it here). Then we spent some time discussing additional tools. They ...
Posted To Twitter As: Social Media Measurement: What’s the ROI? @ Error - Yesterday morning I moderated a discussion on social media measurement at... (view)
Corporate Transparency: Communicating Changes
When the Zappos/Amazon deal went through on July 22, my friend Travis Dudfield asked my opinion on the communication to Zappos employees. I told him to let the media storm die down and I would write a blog post about it. So here it is! There was A LOT...
Posted To Twitter As: Corporate Transparency: Communicating Changes @ Error - When the Zappos/Amazon deal went through on July 22, my friend Travis Dudfield... (view)
Glass Ceilings for Women Entreprenuers
I have a story to tell you. I told Barry Moltz this story this morning and he said, “You should write about that.” When I started Arment Dietrich nearly five years ago (coming up in April!), I would go to new business meetings and the men i...
Posted To Twitter As: Glass Ceilings for Women Entreprenuers @ Error - I have a story to tell you. I told Barry Moltz this story this morning and he said,... (view)
Business Succession Plan: What Happens In An Emergency?
On Saturday morning, I set out with my cycling group to ride at 5:15. The sky was overcast and a bit foggy and the wind was gusting at 35 mph, but the temperature was perfect, the wind was blowing only in one direction (which meant on the way home it...
Posted To Twitter As: Business Succession Plan: What Happens In An Emergency? @ Error - On Saturday morning, I set out with my cycling group to ride at 5:15. The... (view)
A Special #EpicMeetUp From Near #FollowFriday
@NatSlavin Nat lives in Chicago and many months ago @SarahRobinson suggested we meet because we both love a lot of the same things. Since then, I’ve learned that Nat loves food almost more than I do and that he has impeccable taste. The only prob...
Posted To Twitter As: A Special #EpicMeetUp From Near #FollowFriday @ Error - @NatSlavin Nat lives in Chicago and many months ago @SarahRobinson suggested we... (view)
Is It True Behind Every Successful Woman Is a Man?
One of my favorite reporters in the entire world is Del Jones, the leadership columnist for USA Today. I’ve worked with him for many years. I know him in real life. I’m featuring him as a case study in a book (details forthcoming). And I.
Posted To Twitter As: Is It True Behind Every Successful Woman Is a Man? @ Error - One of my favorite reporters in the entire world is Del Jones, the leadership... (view)
CEO Leadership Skills: What Does It Take to Be Level 5?
I think most of you know I’m a Vistage member. My Chair was here on Friday for our monthly one-to-one meeting. During that meeting he said to me, “It’s time for you to stop being an entrepreneur and become a level 5 CEO.” As is ...
Posted To Twitter As: CEO Leadership Skills: What Does It Take to Be Level 5? @ Error - I think most of you know I’m a Vistage member. My Chair was here on... (view)
A Special #EpicMeetUp From Far #FollowFriday
July 25 was one for the history books when 10 people flew into Chicago for #epicmeetup. We met at Rockit in Wrigleyville and about 50 people ended up coming by at some point. Today’s #FollowFriday recommendations are for those who came from far t...
Posted To Twitter As: A Special #EpicMeetUp From Far #FollowFriday @ Error - July 25 was one for the history books when 10 people flew into Chicago for... (view)
Measuring Social Media – Setting Benchmarks and Goals
One of the things I love about social media is it’s SO easy to measure! It’s so easy to set benchmarks and goals and then you can get as much information as you like (daily, weekly, monthly, quarterly, or annually) to watch you get closer a...
Posted To Twitter As: Measuring Social Media – Setting Benchmarks and Goals @ Error - One of the things I love about social media is it’s SO easy to... (view)
Social Media Monitoring: Getting Started with Free Tools
In the past couple of weeks, we’ve had a lot of conversation about WHYyou should participate in a social media program. So you want some tips and tools on HOW to actually do that now?!? The very first step is to LISTEN and that’s where we...
Posted To Twitter As: Social Media Monitoring: Getting Started with Free Tools @ Error - In the past couple of weeks, we’ve had a lot of conversation about... (view)
Intro to Social Media: What Is It?
We’ve spent some time here in the past few weeks talking about how much time to spend on social media, how to build content, and how to drive traffic. But a lot of the questions I’m getting from clients and prospects are along the lines of...
Posted To Twitter As: Intro to Social Media: What Is It? @ Error - We’ve spent some time here in the past few weeks talking about how much time to spend... (view)
It’s #FollowFriday!
Just like I do every week, I’ve been compiling a list of people who have been highly engaging this week. Following are my July 24 recommendations for #FollowFriday. @aaswartz I briefly met Angie in San Diego in January and she immediately struck ...
Posted To Twitter As: It’s #FollowFriday! @ Error - Just like I do every week, I’ve been compiling a list of people who have been highly engaging... (view)
Blog Content Creation: Tips for Writing Compelling Posts
Our newsletter was released yesterday and, in it, we described how to start a blog, create content, and drive traffic once you got going. If you don’t subscribe, do so here. It got me thinking. Trust me when I say it’s hard to write compe..
Posted To Twitter As: Blog Content Creation: Tips for Writing Compelling Posts @ Error - Our newsletter was released yesterday and, in it, we described how to... (view)
How Much Time Should I Spend On Social Media?
I get this question ALL THE TIME! How much time should I spend on social media? How much time do you spend on your email? Do you have it down to a science that you can manage it effectively, while still doing your job? When email first entered our wor...
Posted To Twitter As: How Much Time Should I Spend On Social Media? @ Error - I get this question ALL THE TIME! How much time should I spend on social... (view)
Selling A Social Media Program to Your Executive Team
I know I don’t act like what people think a CEO should act like, but I do think like one. I love numbers and know that’s part of what makes us successful. I look at EVERYTHING and measure its return-on-investment. We look at what is best fo...
Posted To Twitter As: Selling A Social Media Program to Your Executive Team @ Error - I know I don’t act like what people think a CEO should act like, but... (view)
It’s #FollowFriday! The July 17 Edition
@TheRealPRMan Steve tweets the BEST information I’ve found from one person. When I need a blog idea, I always go to his Twitter stream. He always finds the best industry news that is worth sharing. Plus I think his Twitter handle is funny…I...
Posted To Twitter As: It’s #FollowFriday! The July 17 Edition @ Error - @TheRealPRMan Steve tweets the BEST information I’ve found from one person.... (view)
Especially Online, First Impressions Last Forever
I was talking to a girlfriend this morning and she said, “I have a topic for your next newsletter!” I love getting feedback from my smart friends, so I was all ears. She suggested we discuss how to blur the personal and professional lines o...
Posted To Twitter As: Especially Online, First Impressions Last Forever @ Error - I was talking to a girlfriend this morning and she said, “I have a topic... (view)
Should Interns Run Your Social Media Program?
Last week, Caitlin McDevitt from Slate and The Big Money called, wanting to know if I have an opinion on the Pizza Hut twintern. Do I have an opinion?!? You can read the article here, along with my opinion. There also was a blog written by BFG Communic...
Posted To Twitter As: Should Interns Run Your Social Media Program? @ Error - Last week, Caitlin McDevitt from Slate and The Big Money called, wanting to know if... (view)
The July 10 #FollowFriday Recommendations
@TransitionalTee Teresa has spent some time in Chicago because she wants to move here, but I’ve never met her IRL. That being said, I am really impressed with her ability to network, learn, and engage. She writes a daily blog, she uses social med...
Posted To Twitter As: The July 10 #FollowFriday Recommendations @ Error - @TransitionalTee Teresa has spent some time in Chicago because she wants to move here,... (view)
Isn’t PR About Developing and Fostering Relationships?
Even though I tweeted the July 4 New York Times article, “Spinning the Web: PR In Silicon Valley”, it’s created quite a stir in our industry and I’d be remiss in not commenting on it. The PR industry is changing. That’s ri...
Posted To Twitter As: Isn’t PR About Developing and Fostering Relationships? @ Error - Even though I tweeted the July 4 New York Times article,... (view)
Does Vacation Mean No Access to the Outside World?
My friend Amber Naslund went on vacation last week (the first in more than a year and very well deserved) and, as she left, she wrote a blog post about how vacation can be digital, too. Read the post here. As most of you know, I hiked Pike’s P...
Posted To Twitter As: Does Vacation Mean No Access to the Outside World? @ Error - My friend Amber Naslund went on vacation last week (the first in more than... (view)
The Special Holiday #FollowFriday Edition
As I mentioned yesterday, I’m on vacation (and less than 24 hours from hiking Pike’s Peak!) so I’m being semi-lazy. Following are my #FollowFriday lists for the past six weeks. I love #FollowFriday on Twitter. It’s fun to see what cra.
Posted To Twitter As: The Special Holiday #FollowFriday Edition @ Error - As I mentioned yesterday, I’m on vacation (and less than 24 hours from hiking... (view)
Talking PR, Franchising and Social Media
It’s a holiday weekend and I’m taking today off, too. Four days of Gini time to cycle, hike, and be with my family and friends. But what that means to you is I’m going to be lazy with the blog today and tomorrow. But don’t stop ...
Posted To Twitter As: Talking PR, Franchising and Social Media @ Error - It’s a holiday weekend and I’m taking today off, too. Four days of Gini time... (view)
Should CEOs Spend Time On Social Networking?
Did anyone else see the Newsweek article that discusses all the reasons why a CEO should not be on the social networks? The one that says, “the social media advocates have reached the point where they believe that the sun rises and sets on the in...
Posted To Twitter As: Should CEOs Spend Time On Social Networking? @ Error - Did anyone else see the Newsweek article that discusses all the reasons why a CEO... (view)
An Email Ban? Are You Kidding?
Yes, it’s true. We instituted an internal email ban at Arment Dietrich. Well, it started as an email ban and now it also includes instant messaging. It all started when my colleague, Christine Heim, blogged about an internal email boycott by a single w.
Posted To Twitter As: An Email Ban? Are You Kidding? @ Error - Yes, it’s true. We instituted an internal email ban at Arment Dietrich. Well, it started as an... (view)
December 4 #FollowFriday Recommendations
I continue meeting really great people on Twitter. Following are a few new friends and few old ones, as well. @julito77 Julio is, by far, one of the best people in real life and on the social networks. He started V5, an arm of his family’s compa..
Posted To Twitter As: December 4 #FollowFriday Recommendations @ Error - I continue meeting really great people on Twitter. Following are a few new friends and... (view)
The Best Advice I’ve Ever Received
I was reading Fortune’s “Best Advice I Ever Got” story and it got me thinking. What’s the best advice I’ve gotten as I’ve journeyed through my career? 1. Never be afraid to get your hands dirty. 2. Lead by example. 3...
Posted To Twitter As: The Best Advice I’ve Ever Received @ Error - I was reading Fortune’s “Best Advice I Ever Got” story and it got me... (view)
Should Apple Have Disclosed Jobs’s Liver Transplant?
When I learned Steve Jobs had a liver transplant two months ago, my first thought was, “Wow! If I were on his PR team, I’d quit.” Talk about no transparency or honesty. So I decided to look into the reasons behind Apple not disclosing...
Posted To Twitter As: Should Apple Have Disclosed Jobs’s Liver Transplant? @ Error - When I learned Steve Jobs had a liver transplant two months ago, my... (view)
The June 19 #FollowFriday List
I love Fridays…not just because it means the weekend is upon, but also because I get to blog about how much I love my Twitter friends. Following is today’s list of people you should follow and the reasons why I love them. @JonathanManske I ...
Posted To Twitter As: The June 19 #FollowFriday List @ Error - I love Fridays…not just because it means the weekend is upon, but also because I get to blog... (view)
Want to Be Our Facebook Fan of the Week? We Tell You How.
Some of you know that we have a fan of the week of our Facebook page. I know that you know because yesterday I received several direct messages on Twitter asking me how YOU can be fan of the week. If you don’t already know about this, read on bec...
Posted To Twitter As: Want to Be Our Facebook Fan of the Week? We Tell You How. @ Error - Some of you know that we have a fan of the week of our Facebook page. I... (view)
How Social Media Is Changing the Way We Do Business
Last week, I chatted with Sara Wilson, who writes for AllBusiness.com. We talked about how social media is changing the face of franchising, which she then turned into a story. See it here. But social media isn’t changing just the face of franchi...
Posted To Twitter As: How Social Media Is Changing the Way We Do Business @ Error - Last week, I chatted with Sara Wilson, who writes for AllBusiness.com. We... (view)
The Retainer Vs. Hourly Rates Debate Continues
I was interested to read a June 1 article in PRWeek that was a debate between Steve Cody, the founder of Peppercom (and someone I got to cycle with in Palm Springs a couple of weeks ago) and Sean Cassidy, president of DKC (someone I’ve never met)...
Posted To Twitter As: The Retainer Vs. Hourly Rates Debate Continues @ Error - I was interested to read a June 1 article in PRWeek that was a debate between... (view)
Special PR #FollowFriday List
I have two PR groups I want to recognize today: My staff and PR firm leaders I’ve built relationships with through Counselors Academy. First, the Arment Dietrich team: @dblazek Diane is our business developer extraordinare. Never have I worked wi...
Posted To Twitter As: Special PR #FollowFriday List @ Error - I have two PR groups I want to recognize today: My staff and PR firm leaders I’ve built... (view)
Recommended Business Books
A few weeks ago, I asked each of you what you’d like to read about on this blog. Robert Saric asked if I would blog, “the books you recommend and why they are great.” Since that request, I’ve been compiling a list of business bo...
Posted To Twitter As: Recommended Business Books @ Error - A few weeks ago, I asked each of you what you’d like to read about on this blog. Robert Saric... (view)
20 Secrets I Wish Someone Had Told Me BEFORE I Started a Business
So you want to start a business? Well, here are a few things no one tells you, but you should know! 1. We all think we want to manage people. It has the perception of hitting the pinnacle of your career when you FINALLY get to manage people. It sucks. ...
Posted To Twitter As: 20 Secrets I Wish Someone Had Told Me BEFORE I Started a Business @ Error - So you want to start a business? Well, here are a few things no... (view)
The June 26 #FollowFriday List
It’s that time of the week…already! Man, this week went by quickly! Following are my 20 recommendations for following this week. And don’t forget to check back (at the bottom of the post) on others from weeks past you might have misse...
Posted To Twitter As: The June 26 #FollowFriday List @ Error - It’s that time of the week…already! Man, this week went by quickly! Following are my... (view)
The June 5 #FollowFriday List!
Last week’s blog post “WTH is FollowFriday” was very popular because people now have a reason to follow others on Twitter. Therefore, I’m making it a Friday tradition. If you’re not on Twitter, get there and follow these p...
Posted To Twitter As: The June 5 #FollowFriday List! @ Error - Last week’s blog post “WTH is FollowFriday” was very popular because people now... (view)
Death of the Corporate Web site?
Last night I had a mini debate on Twitter about the death of the corporate Web site. What prompted my question, “Is the corporate Web site about to die?” was an article on Mashable about social media making corporate Web sites irrelevant. I...
Posted To Twitter As: Death of the Corporate Web site? @ Error - Last night I had a mini debate on Twitter about the death of the corporate Web site. What... (view)
WTH is #FollowFriday?
I love #FollowFriday on Twitter. It’s fun to see what crazy things people will say about you (i.e. @StayBankdotCom today said people should follow me because I put words in people’s mouths for a living…to which I responded “SPIN...
Posted To Twitter As: WTH is #FollowFriday? @ Error - I love #FollowFriday on Twitter. It’s fun to see what crazy things people will say about you (i.e.... (view)
The Dec. 11 #FollowFriday Recommendations
It’s one of my favorite times of the week – #FollowFriday – because I can highlight a few Twitter friends for you to follow, meet, and engage with in the coming week. @dougleavy Doug is the grand social media poopah for @westonemusic (he also ma
Posted To Twitter As: The Dec. 11 #FollowFriday Recommendations @ Error - It’s one of my favorite times of the week – #FollowFriday – because I can... (view)
Lessons I’m Learning In My Journey to the Top
Nearly two years ago I had to make the transition from working in the business to working on the business. It was a difficult transition (still is sometimes) because no one tells you how to do it. When I asked my peers, friends, and family what a CEO s...
Posted To Twitter As: Lessons I’m Learning In My Journey to the Top @ Error - Nearly two years ago I had to make the transition from working in the... (view)
Social Media Is Relationships; It’s Not Selling
Yesterday we discussed the philosophy of social media: How do you have conversations with people in order to build better relationships? And there were a lot of great comments: * Johnnie Firari says, “Through relationships you can now gain/earn b...
Posted To Twitter As: Social Media Is Relationships; It’s Not Selling @ Error - Yesterday we discussed the philosophy of social media: How do you have... (view)
Value-Based Agency Compensation Models
I’m going through this process right now, trying to decide if our financial model makes sense for the future. I feel like billable hours is so archaic, but I also think we need to track time in order to be profitable. We are paid for our time so ...
Posted To Twitter As: Value-Based Agency Compensation Models @ Error - I’m going through this process right now, trying to decide if our financial model... (view)
Paid to Blog? The FTC Might Come Knocking!
I clearly created quite a firestorm earlier this week when I blogged that I don’t think people should be paid to tweet about a brand. While I think a good number of commenters agreed with me, I think what caused the true firestorm is that I used ...
Posted To Twitter As: Paid to Blog? The FTC Might Come Knocking! @ Error - I clearly created quite a firestorm earlier this week when I blogged that I... (view)
Is Paying People to Tweet About Your Brand Going Too Far?
My dear friend @SarahRobinson sent me an article today via direct message. I knew there was a reason she wanted me to read it, but I didn’t fully understand until I got 3/4 of the way through reading it. Let me back up. The Ad Age article, ...
Posted To Twitter As: Is Paying People to Tweet About Your Brand Going Too Far? @ Error - My dear friend @SarahRobinson sent me an article today via direct... (view)
Astroturfing Is WORSE than Spin!
As one of the leaders in the fight against destructive spin within the public relations community, I am astounded to see Dewey Square Group astroturfing for one of their clients. What’s astroturfing, you ask? It’s a political, public relati...
Posted To Twitter As: Astroturfing Is WORSE than Spin! @ Error - As one of the leaders in the fight against destructive spin within the public relations... (view)
Tips for Starting a Blog
When I speak across the country, I have a lot of people tell me they want to start a blog and they want to know how to get started. I always caution that blogs aren’t for everyone and that, once you get started, you can’t stop. It’s a pretty big tim
Posted To Twitter As: Tips for Starting a Blog @ Error - When I speak across the country, I have a lot of people tell me they want to start a blog and they want... (view)
Attracting Blog Readers Through Great Content
Based on the feedback from “Tips for Starting a Blog,” it sounds like you’re ready to attract readers. So let’s get started! My friend Jeff Lipschultz commented on Monday that he was going to be brash and suggest quality is key ...
Posted To Twitter As: Attracting Blog Readers Through Great Content @ Error - Based on the feedback from “Tips for Starting a Blog,” it sounds like... (view)
Good Counsel: Counselor’s Academy 2009
Ben Wheatley and I coordinated the breakout sessions for this year’s Counselors Academy conference. We focused on finding the best of the best to discuss profitability, people, and potential, including other communicators, but also leaders from o...
Posted To Twitter As: Good Counsel: Counselor’s Academy 2009 @ Error - Ben Wheatley and I coordinated the breakout sessions for this year’s... (view)
Optimizing Your Blog Posts
Guest blog written by Harry Brumleve So you’ve set up a blog that you’re passionate about and you’ve written your first few posts. Who has seen it? Your friends? Who is going to see it? Your mom? Likely if you’ve taken th
Posted To Twitter As: Optimizing Your Blog Posts @ Error - Guest blog written by Harry Brumleve So you’ve set up a blog that you’re passionate about... (view)
Using Social Media to Grow Your Business
This week I’m guest blogging for Tom Searcy on his blog “Hunting for Big Sales.” Check today’s post here for the first in a five day series on using social media to grow your business. Let me know what you think! ...
Posted To Twitter As: Using Social Media to Grow Your Business @ Error - This week I’m guest blogging for Tom Searcy on his blog “Hunting for Big... (view)
Shoemakers Children Don’t Have Shoes
Isn’t that the old adage? The shoemakers children don’t have shoes? That’s what I think of when I read the Feb. 10 review of “PR: A Persuasive Industry” in USA Today. The article starts out with this… Sleazy. Dising..
Posted To Twitter As: Shoemakers Children Don’t Have Shoes @ Error - Isn’t that the old adage? The shoemakers children don’t have shoes? ... (view)
Cause Marketing–A Win-Win
I’m not in that category of people described as cynics so I tend to see the positive in almost everything. Excuse me for a minute while I tout what I think is a pure win-win and thank the folks at American Express for coming up with the idea more than .
Posted To Twitter As: Cause Marketing–A Win-Win @ Error - I’m not in that category of people described as cynics so I tend to see the positive in almost... (view)
Arment Dietrich Is No Longer a PR Firm?
I’ve written, and rewritten, this blog post in my head the past two months and, now that the time is here to announce our news, I don’t have the perfect post yet. So…I’m just going to write it. Arment Dietrich is no longer a PR ...
Posted To Twitter As: Arment Dietrich Is No Longer a PR Firm? @ Error - I’ve written, and rewritten, this blog post in my head the past two months and, now... (view)
Get Organized: Streamlining News, Articles, and Blogs for Time Efficiency
Sometimes you have to hit me over the head with a 2 x 4 to get me to realize what I do every day A LOT of people would love to know. That’s what Robin Scott did when she direct messaged me about a comment I left on Julio Varela’s blog this ...
Posted To Twitter As: Get Organized: Streamlining News, Articles, and Blogs for Time Efficiency @ Error - Sometimes you have to hit me over the head with a 2 x 4... (view)
How-To: Use Google Alerts
Yesterday I spoke to the WIN Home Inspection franchisees at their annual conference. As is typical, I had a few people tell me before the session began that social media is for their kids and they just don’t get it. One partner even told me that I had .
Posted To Twitter As: How-To: Use Google Alerts @ Error - Yesterday I spoke to the WIN Home Inspection franchisees at their annual conference. As is typical, I... (view)
Blogging Tips: How to Promote and Publicize
Before the holidays, we spent some time here talking about blogs – how to create them, how to attract readers, and how to optimize your content. One thing, however, we didn’t discuss is how to promote and publicize your blog posts, after t..
Posted To Twitter As: Blogging Tips: How to Promote and Publicize @ Error - Before the holidays, we spent some time here talking about blogs – how to... (view)
Changing Our Habits for A Car?
Alright. I know this isn’t a typical blog post for me. But I need some help. And I thought, “Who better to ask than the blog readers?” I was in Atlanta last week. I rented a nice little Nissan Altima. It was a hybrid car. I liked it....
Posted To Twitter As: Changing Our Habits for A Car? @ Error - Alright. I know this isn’t a typical blog post for me. But I need some help. And I thought,... (view)
Social Media Do’s and Don’ts
I wrote this for a client today and thought it would be valuable for you. The do’s and don’ts of social media, according to Gini Dietrich. DO * Target your market to follow the right people. * Offer actionable advice. * Use your time wisely...
Posted To Twitter As: Social Media Do’s and Don’ts @ Error - I wrote this for a client today and thought it would be valuable for you. The do’s... (view)
It’s #FollowFriday Time!
This is a random mishmash of people I know both IRL and I’ve met recently on Twitter. Hope you enjoy…and have a great holiday weekend! @cruiter I met Mike through my friend @MichaelStern, first on Twitter and then IRL at #SMBChicago. He...
Posted To Twitter As: It’s #FollowFriday Time! @ Error - This is a random mishmash of people I know both IRL and I’ve met recently on Twitter. Hope... (view)
Social Media: So Many Questions, So Little Time
It’s been a few weeks since I answered social media questions here so I’m going back and looking at some of the things people asked during the Vistage social media Webinars I hosted in July. Q: With increased popularity, so many people are ...
Posted To Twitter As: Social Media: So Many Questions, So Little Time @ Error - It’s been a few weeks since I answered social media questions here so... (view)
Why NOT Allowing Staff to Speak Publicly Is Idiotic
I’m pretty sure it’s career suicide to take on one of the PR industry’s top media outlets, but you’ve never known me to back down from a fight, have you? Jeremy Probert, a guest columnist with Ragan , yesterday wrote an article titled, “Why lett
Posted To Twitter As: Why NOT Allowing Staff to Speak Publicly Is Idiotic @ Error - I’m pretty sure it’s career suicide to take on one of the PR industry’s... (view)
The February 5 #FollowFriday
Are you ready? @PatrickReyes Patrick works at GM and is the furthest thing you would think when you think marketing and automaker. If he gets his way, he’ll change the way the auto industry communicates…for the better. On top of his demandi...
Posted To Twitter As: The February 5 #FollowFriday @ Error - Are you ready? @PatrickReyes Patrick works at GM and is the furthest thing you would think when you... (view)
January 29 #FollowFriday
I have been really bad at my #FollowFriday lists since the holidays. But I’m back! @DashalGroup Nick might very well be one of the funniest (is that a word) people I know. The things that come out of his mouth (or fingers) make you stop and think...
Posted To Twitter As: January 29 #FollowFriday @ Error - I have been really bad at my #FollowFriday lists since the holidays. But I’m back! @DashalGroup... (view)
Introducing the Arment Dietrich Tagline Contest
Last week we launched a Facebook fan page contest to create a new tagline for our newly designed Web site, set to launch late this week. We’ve had some great entries, but want to also open it to our blog readers. Following are a couple of our fav...
Posted To Twitter As: Introducing the Arment Dietrich Tagline Contest @ Error - Last week we launched a Facebook fan page contest to create a new tagline for our... (view)
Social Media Boundaries
Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so the friend request makes sense, but I don’t like to let people on my personal Facebook page who I don’t know in real life. This happens ...
Posted To Twitter As: Social Media Boundaries @ Error - Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so... (view)
Are Service Businesses Now Facilitators of Conversation?
Today’s digital age is about connection, conversation, and candy. Alright, not candy. I couldn’t think of another C word and I love candy. Connection, conversation, and engagement. Even transparency and honesty. Open your door, pull up your...
Posted To Twitter As: Are Service Businesses Now Facilitators of Conversation? @ Error - Today’s digital age is about connection, conversation, and candy.... (view)
Preparing Yourself for Media Interviews
I have a long-standing relationship with Hotel Executive and write an article for them quarterly. Today I am grateful for my friendship with their editor and the opportunity to help educate their readers on the importance of communication in a business...
Posted To Twitter As: Preparing Yourself for Media Interviews @ Error - I have a long-standing relationship with Hotel Executive and write an article for them... (view)
How Businesses Are Using Social Media
Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very curious mind. Following is an exerpt of an interview she did with me on how the franchise industry is using social media (I’ve changed to businesses here for pur...
Posted To Twitter As: How Businesses Are Using Social Media @ Error - Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very... (view)
Using the Power of Social Media for Business Growth
In honor of the holiday this week, I am going to post articles I’ve written for other publications in order to thank them for their support and drive traffic to their sites. Today is from AllBusiness.com (with a few changes made from franchising...
Posted To Twitter As: Using the Power of Social Media for Business Growth @ Error - In honor of the holiday this week, I am going to post articles I’ve... (view)
What Kellogg’s and the Great Depression Can Teach You About PR and Marketing
A few weeks ago, my friend Steve McKee wrote in his BusinessWeek column about companies doing their growth a big disservice in a down economy when they cut their advertising and PR budgets. You can read the article and comments here. Then, when I asked...
Posted To Twitter As: What Kellogg’s and the Great Depression Can Teach You About PR and Marketing @ Error - A few weeks ago, my friend Steve McKee wrote... (view)
Social Media Interns: The Pros and Cons
Today’s blog topic came from my friend Jeff Lipschultz. There’s been a lot of talk (and action) lately centered around “Social Media Interns.” Can you share with us the parameters for having an effective program? Some work for free. Some work
Posted To Twitter As: Social Media Interns: The Pros and Cons @ Error - Today’s blog topic came from my friend Jeff Lipschultz. There’s been a lot of... (view)
Mastering the Art of Difficult Conversations
Last week I read an article on Harvard Business Review called “The Martial Art of Difficult Conversations.” While the author related a personal story to reflect on how to have conflict conversations, it very well applies to business. I hate...
Posted To Twitter As: Mastering the Art of Difficult Conversations @ Error - Last week I read an article on Harvard Business Review called “The Martial Art... (view)
#FollowFriday – November 6, 2009
@mbernier I’ve just recently met Matt on Twitter, but he lives in Denver so you know we’ve become quick friends. He started a team on Movember.com, an organization designed to change the face of men’s health. The men involved are grow...
Posted To Twitter As: #FollowFriday – November 6, 2009 @ Error - @mbernier I’ve just recently met Matt on Twitter, but he lives in Denver so you know... (view)
Twenty Blogs You Should Check Out
Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the idea worked magically well! You each had great ideas and I’ll be using them here, which also means about 30 seconds of fame for you and a prize! Today ...
Posted To Twitter As: Twenty Blogs You Should Check Out @ Error - Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the... (view)
It’s Okay to Fail
Today I have a guest blog post on Find Your Nerve, the brain child of my friend Steve McKee. Steve runs an ad agency in Albuquerque, McKee Wallwork Cleveland, and is the author of “When Growth Stalls.” A couple of months he called me and sa...
Posted To Twitter As: It’s Okay to Fail @ Error - Today I have a guest blog post on Find Your Nerve, the brain child of my friend Steve McKee. Steve runs... (view)
Q&A with Tasti D-Lite Director of Social Technologies
B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a frozen dessert company that has a cult-like following in New York City. They’ve begun franchising, in order to bring the cult to other parts of the country, and B.J. is tasked not...
Posted To Twitter As: Q&A with Tasti D-Lite Director of Social Technologies @ Error - B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a... (view)
Edelman Admits They Don’t Know Social Media
It’s been a while since something in the news has gotten me fired up, but it happened this week. I saw the headline “Younger employees help senior executives unlock social media mystery” and clicked on the story to learn more. I expec...
Posted To Twitter As: Edelman Admits They Don’t Know Social Media @ Error - It’s been a while since something in the news has gotten me fired up, but... (view)
Crowdsourcing the FADS Blog Content
Last night I went to write today’s blog post and ended up with writer’s block. As I told Nancy Myrland, the only thing I really wanted to do is snuggle in my flannel sheets with the down comforter and the remote control. Instead, however, I asked my T
Posted To Twitter As: Crowdsourcing the FADS Blog Content @ Error - Last night I went to write today’s blog post and ended up with writer’s block. As I told... (view)
PR Implications of the Obama/FOX Feud
My husband, a Democrat adviser, joyfully recounted the Obama/FOX feud for me over drinks on Friday night. He hates FOX. So much so, that he changes my brother’s preset stations on both his TV and radio every time we’re in Denver. He won...
Posted To Twitter As: PR Implications of the Obama/FOX Feud @ Error - My husband, a Democrat adviser, joyfully recounted the Obama/FOX feud for me over drinks on... (view)
Selling Social Media to Your Executive Team: Part Two
Yesterday I moderated a social media monitoring and measuring panel for PRSA Chicago. Amber Naslund from Radian6, Brandon Noel from AllState, and Ian Sohn from Ogilvy 360 Digital were the panelists…and they were really good! We talked a lot abou...
Posted To Twitter As: Selling Social Media to Your Executive Team: Part Two @ Error - Yesterday I moderated a social media monitoring and measuring panel for... (view)
What’s Your Pitch In Today’s Online World?
Last week I was on a flight doing my second favorite thing…eavesdropping (people watching is my favorite). I was so intrigued by the conversation behind me that I stopped reading to listen. Guy #1: What do you do? Guy #2: Business process investigation.
Posted To Twitter As: What’s Your Pitch In Today’s Online World? @ Error - Last week I was on a flight doing my second favorite thing…eavesdropping... (view)
Build Your Online Community
Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost a portion of it here. The time in the early life of social media has come where people are beginning to question if it’s valuable. Many of our clients.
Posted To Twitter As: Build Your Online Community @ Error - Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost... (view)
New FTC Guidelines Should Affect All Who Review Products
This won’t come as news to most of you: Last week the FTC released its new disclosure guidelines for bloggers. I don’t have a vested interest in this as I don’t make money from blogging. And I do believe there should be disclosure and...
Posted To Twitter As: New FTC Guidelines Should Affect All Who Review Products @ Error - This won’t come as news to most of you: Last week the FTC released... (view)
Social Media Transparency
I’ve been meaning to write this blog post all week, but I’m a bit behind. I guess that’s what happens when you sleep all weekend, instead of being a responsible adult. I’m told I needed it. Now I don’t need to sleep for an...
Posted To Twitter As: Social Media Transparency @ Error - I’ve been meaning to write this blog post all week, but I’m a bit behind. I guess... (view)
Rules for Better Engagement: Sometimes It’s As Simple As Two Words
I’m stubborn and I’m a book elitist. For those of you who know me really well, this comes to you as no surprise. I have an English literature degree from a private university. I’ve never read Stephen King because I learned in college ...
Posted To Twitter As: Rules for Better Engagement: Sometimes It’s As Simple As Two Words @ Error - I’m stubborn and I’m a book elitist. For... (view)
The First #FollowFriday of October
It seems everyone in Chicago is waiting in anticipation for the International Olympic Committee to decide if we get to have the summer Olympics in 2016. Even I’m on pins and needles and wish they’d hurry up and decide! While I wait, I...
Posted To Twitter As: The First #FollowFriday of October @ Error - It seems everyone in Chicago is waiting in anticipation for the International Olympic... (view)
Real-World Social Media Ideas
Today I spoke at the Foodservice News Restaurant Business series, a conference created to provide smart business techniques to restaurants owners, operators, and chefs. As I do at the beginning of every speech, I asked the audience a bunch of questions...
Posted To Twitter As: Real-World Social Media Ideas @ Error - Today I spoke at the Foodservice News Restaurant Business series, a conference created to provide... (view)
The September 25 #FollowFriday
I’ve been a bit lazy on the #FollowFriday blogs the past couple of weeks…mostly because my travel schedule is insane and it’s usually mid-afternoon (like it is now) before I’ve been able to get to it. BUT…enough excuses! I...
Posted To Twitter As: The September 25 #FollowFriday @ Error - I’ve been a bit lazy on the #FollowFriday blogs the past couple of weeks…mostly... (view)
Does Social Media Belong to PR?
I’m having an identity crisis and I need your help. It’s no secret we’ve changed our business model this year to incorporate social media into our traditional communication firm. All along I’ve been saying that PR deserves a pl...
Posted To Twitter As: Does Social Media Belong to PR? @ Error - I’m having an identity crisis and I need your help. It’s no secret we’ve... (view)
Mistakes Made In Growing a Business
This week’s Crain’s Chicago Business focuses on enterprising women (and yes, I’m featured). But I’m not blogging about it to toot my own horn. I think there is more to the story than Crain’s was allowed to tell and I want ...
Posted To Twitter As: Mistakes Made In Growing a Business @ Error - This week’s Crain’s Chicago Business focuses on enterprising women (and yes,... (view)
Off the Record Doesn’t Exist
I have an off the record story for you. Many years ago, I secured a feature on 60 Minutes for a client. The story was a three day shoot, turned into 30 minutes for the program, on how catfish are farmed. Catfish, by nature, are bottom feeders. But cot...
Posted To Twitter As: Off the Record Doesn’t Exist @ Error - I have an off the record story for you. Many years ago, I secured a feature on 60 Minutes for... (view)
Using LinkedIn: Is It the Social Media Stepchild?
My friend Paul Segreto thinks LinkedIn is the social media stepchild and that it has yet to hit its prime. I’ve been thinking about this since he said that to me, and I think he’s right. When I first got on LinkedIn, I did it for the same r...
Posted To Twitter As: Using LinkedIn: Is It the Social Media Stepchild? @ Error - My friend Paul Segreto thinks LinkedIn is the social media stepchild and that... (view)
What Gets In the Way of Your Own Success?
My good friend Sarah Robinson wrote a great post on her blog, Maverick Mom, on Monday about the things that hang her up so much that she can’t move forward. She asked her readers what three things hang them up. I thought I’d share here what...
Posted To Twitter As: What Gets In the Way of Your Own Success? @ Error - My good friend Sarah Robinson wrote a great post on her blog, Maverick Mom, on Monday... (view)
Pay It Forward: How Working With Your Competition Is Better for Everyone
I just watched “Pay It Forward” for the 200th time and, of course, cried at the end. I don’t know why I do this. I think I’m going to make it through the end and then Helen Hunt crumbles and I lose it. This time around, though, ...
Posted To Twitter As: Pay It Forward: How Working With Your Competition Is Better for Everyone @ Error - I just watched “Pay It Forward” for the... (view)
Today’s #FollowFriday Goes Out to #SMBChicago
I recently moderated a discussion on social media measurement at #SMBChicago. Following are the people who sat at my table. @monicaobrien Monica is a marketing professional in Chicago who is taking what she is learning in social media and helping clien...
Posted To Twitter As: Today’s #FollowFriday Goes Out to #SMBChicago @ Error - I recently moderated a discussion on social media measurement at #SMBChicago.... (view)
Social Media Measurement: What’s the ROI?
Yesterday morning I moderated a discussion on social media measurement at #SMBChicago. We started the discussion with some of the free tools I blogged about a couple of weeks ago (see it here). Then we spent some time discussing additional tools. They ...
Posted To Twitter As: Social Media Measurement: What’s the ROI? @ Error - Yesterday morning I moderated a discussion on social media measurement at... (view)
PR Firms Add No Value? Truth or Fiction?
Yesterday I read an article titled, “90 percent of PR firms add no value.” My friend Jeff Mello sent it to me wanting my opinion on it and (I think) wanting me to get fired up. The truth of the matter is, I agree (sorry Jeff!). The article,...
Posted To Twitter As: PR Firms Add No Value? Truth or Fiction? @ Error - Yesterday I read an article titled, “90 percent of PR firms add no value.”... (view)
Corporate Transparency: Communicating Changes
When the Zappos/Amazon deal went through on July 22, my friend Travis Dudfield asked my opinion on the communication to Zappos employees. I told him to let the media storm die down and I would write a blog post about it. So here it is! There was A LOT...
Posted To Twitter As: Corporate Transparency: Communicating Changes @ Error - When the Zappos/Amazon deal went through on July 22, my friend Travis Dudfield... (view)
Glass Ceilings for Women Entreprenuers
I have a story to tell you. I told Barry Moltz this story this morning and he said, “You should write about that.” When I started Arment Dietrich nearly five years ago (coming up in April!), I would go to new business meetings and the men i...
Posted To Twitter As: Glass Ceilings for Women Entreprenuers @ Error - I have a story to tell you. I told Barry Moltz this story this morning and he said,... (view)
Business Succession Plan: What Happens In An Emergency?
On Saturday morning, I set out with my cycling group to ride at 5:15. The sky was overcast and a bit foggy and the wind was gusting at 35 mph, but the temperature was perfect, the wind was blowing only in one direction (which meant on the way home it...
Posted To Twitter As: Business Succession Plan: What Happens In An Emergency? @ Error - On Saturday morning, I set out with my cycling group to ride at 5:15. The... (view)
A Special #EpicMeetUp From Near #FollowFriday
@NatSlavin Nat lives in Chicago and many months ago @SarahRobinson suggested we meet because we both love a lot of the same things. Since then, I’ve learned that Nat loves food almost more than I do and that he has impeccable taste. The only prob...
Posted To Twitter As: A Special #EpicMeetUp From Near #FollowFriday @ Error - @NatSlavin Nat lives in Chicago and many months ago @SarahRobinson suggested we... (view)
Is It True Behind Every Successful Woman Is a Man?
One of my favorite reporters in the entire world is Del Jones, the leadership columnist for USA Today. I’ve worked with him for many years. I know him in real life. I’m featuring him as a case study in a book (details forthcoming). And I.
Posted To Twitter As: Is It True Behind Every Successful Woman Is a Man? @ Error - One of my favorite reporters in the entire world is Del Jones, the leadership... (view)
CEO Leadership Skills: What Does It Take to Be Level 5?
I think most of you know I’m a Vistage member. My Chair was here on Friday for our monthly one-to-one meeting. During that meeting he said to me, “It’s time for you to stop being an entrepreneur and become a level 5 CEO.” As is ...
Posted To Twitter As: CEO Leadership Skills: What Does It Take to Be Level 5? @ Error - I think most of you know I’m a Vistage member. My Chair was here on... (view)
A Special #EpicMeetUp From Far #FollowFriday
July 25 was one for the history books when 10 people flew into Chicago for #epicmeetup. We met at Rockit in Wrigleyville and about 50 people ended up coming by at some point. Today’s #FollowFriday recommendations are for those who came from far t...
Posted To Twitter As: A Special #EpicMeetUp From Far #FollowFriday @ Error - July 25 was one for the history books when 10 people flew into Chicago for... (view)
Measuring Social Media – Setting Benchmarks and Goals
One of the things I love about social media is it’s SO easy to measure! It’s so easy to set benchmarks and goals and then you can get as much information as you like (daily, weekly, monthly, quarterly, or annually) to watch you get closer a...
Posted To Twitter As: Measuring Social Media – Setting Benchmarks and Goals @ Error - One of the things I love about social media is it’s SO easy to... (view)
Social Media Monitoring: Getting Started with Free Tools
In the past couple of weeks, we’ve had a lot of conversation about WHYyou should participate in a social media program. So you want some tips and tools on HOW to actually do that now?!? The very first step is to LISTEN and that’s where we...
Posted To Twitter As: Social Media Monitoring: Getting Started with Free Tools @ Error - In the past couple of weeks, we’ve had a lot of conversation about... (view)
Intro to Social Media: What Is It?
We’ve spent some time here in the past few weeks talking about how much time to spend on social media, how to build content, and how to drive traffic. But a lot of the questions I’m getting from clients and prospects are along the lines of...
Posted To Twitter As: Intro to Social Media: What Is It? @ Error - We’ve spent some time here in the past few weeks talking about how much time to spend... (view)
It’s #FollowFriday!
Just like I do every week, I’ve been compiling a list of people who have been highly engaging this week. Following are my July 24 recommendations for #FollowFriday. @aaswartz I briefly met Angie in San Diego in January and she immediately struck ...
Posted To Twitter As: It’s #FollowFriday! @ Error - Just like I do every week, I’ve been compiling a list of people who have been highly engaging... (view)
Blog Content Creation: Tips for Writing Compelling Posts
Our newsletter was released yesterday and, in it, we described how to start a blog, create content, and drive traffic once you got going. If you don’t subscribe, do so here. It got me thinking. Trust me when I say it’s hard to write compe..
Posted To Twitter As: Blog Content Creation: Tips for Writing Compelling Posts @ Error - Our newsletter was released yesterday and, in it, we described how to... (view)
How Much Time Should I Spend On Social Media?
I get this question ALL THE TIME! How much time should I spend on social media? How much time do you spend on your email? Do you have it down to a science that you can manage it effectively, while still doing your job? When email first entered our wor...
Posted To Twitter As: How Much Time Should I Spend On Social Media? @ Error - I get this question ALL THE TIME! How much time should I spend on social... (view)
Selling A Social Media Program to Your Executive Team
I know I don’t act like what people think a CEO should act like, but I do think like one. I love numbers and know that’s part of what makes us successful. I look at EVERYTHING and measure its return-on-investment. We look at what is best fo...
Posted To Twitter As: Selling A Social Media Program to Your Executive Team @ Error - I know I don’t act like what people think a CEO should act like, but... (view)
Especially Online, First Impressions Last Forever
I was talking to a girlfriend this morning and she said, “I have a topic for your next newsletter!” I love getting feedback from my smart friends, so I was all ears. She suggested we discuss how to blur the personal and professional lines o...
Posted To Twitter As: Especially Online, First Impressions Last Forever @ Error - I was talking to a girlfriend this morning and she said, “I have a topic... (view)
It’s #FollowFriday! The July 17 Edition
@TheRealPRMan Steve tweets the BEST information I’ve found from one person. When I need a blog idea, I always go to his Twitter stream. He always finds the best industry news that is worth sharing. Plus I think his Twitter handle is funny…I...
Posted To Twitter As: It’s #FollowFriday! The July 17 Edition @ Error - @TheRealPRMan Steve tweets the BEST information I’ve found from one person.... (view)
Should Interns Run Your Social Media Program?
Last week, Caitlin McDevitt from Slate and The Big Money called, wanting to know if I have an opinion on the Pizza Hut twintern. Do I have an opinion?!? You can read the article here, along with my opinion. There also was a blog written by BFG Communic...
Posted To Twitter As: Should Interns Run Your Social Media Program? @ Error - Last week, Caitlin McDevitt from Slate and The Big Money called, wanting to know if... (view)
The July 10 #FollowFriday Recommendations
@TransitionalTee Teresa has spent some time in Chicago because she wants to move here, but I’ve never met her IRL. That being said, I am really impressed with her ability to network, learn, and engage. She writes a daily blog, she uses social med...
Posted To Twitter As: The July 10 #FollowFriday Recommendations @ Error - @TransitionalTee Teresa has spent some time in Chicago because she wants to move here,... (view)
Isn’t PR About Developing and Fostering Relationships?
Even though I tweeted the July 4 New York Times article, “Spinning the Web: PR In Silicon Valley”, it’s created quite a stir in our industry and I’d be remiss in not commenting on it. The PR industry is changing. That’s ri...
Posted To Twitter As: Isn’t PR About Developing and Fostering Relationships? @ Error - Even though I tweeted the July 4 New York Times article,... (view)
Does Vacation Mean No Access to the Outside World?
My friend Amber Naslund went on vacation last week (the first in more than a year and very well deserved) and, as she left, she wrote a blog post about how vacation can be digital, too. Read the post here. As most of you know, I hiked Pike’s P...
Posted To Twitter As: Does Vacation Mean No Access to the Outside World? @ Error - My friend Amber Naslund went on vacation last week (the first in more than... (view)
The Special Holiday #FollowFriday Edition
As I mentioned yesterday, I’m on vacation (and less than 24 hours from hiking Pike’s Peak!) so I’m being semi-lazy. Following are my #FollowFriday lists for the past six weeks. I love #FollowFriday on Twitter. It’s fun to see what cra.
Posted To Twitter As: The Special Holiday #FollowFriday Edition @ Error - As I mentioned yesterday, I’m on vacation (and less than 24 hours from hiking... (view)
Should CEOs Spend Time On Social Networking?
Did anyone else see the Newsweek article that discusses all the reasons why a CEO should not be on the social networks? The one that says, “the social media advocates have reached the point where they believe that the sun rises and sets on the in...
Posted To Twitter As: Should CEOs Spend Time On Social Networking? @ Error - Did anyone else see the Newsweek article that discusses all the reasons why a CEO... (view)
Talking PR, Franchising and Social Media
It’s a holiday weekend and I’m taking today off, too. Four days of Gini time to cycle, hike, and be with my family and friends. But what that means to you is I’m going to be lazy with the blog today and tomorrow. But don’t stop ...
Posted To Twitter As: Talking PR, Franchising and Social Media @ Error - It’s a holiday weekend and I’m taking today off, too. Four days of Gini time... (view)
An Email Ban? Are You Kidding?
Yes, it’s true. We instituted an internal email ban at Arment Dietrich. Well, it started as an email ban and now it also includes instant messaging. It all started when my colleague, Christine Heim, blogged about an internal email boycott by a single w.
Posted To Twitter As: An Email Ban? Are You Kidding? @ Error - Yes, it’s true. We instituted an internal email ban at Arment Dietrich. Well, it started as an... (view)
December 4 #FollowFriday Recommendations
I continue meeting really great people on Twitter. Following are a few new friends and few old ones, as well. @julito77 Julio is, by far, one of the best people in real life and on the social networks. He started V5, an arm of his family’s compa..
Posted To Twitter As: December 4 #FollowFriday Recommendations @ Error - I continue meeting really great people on Twitter. Following are a few new friends and... (view)
The Best Advice I’ve Ever Received
I was reading Fortune’s “Best Advice I Ever Got” story and it got me thinking. What’s the best advice I’ve gotten as I’ve journeyed through my career? 1. Never be afraid to get your hands dirty. 2. Lead by example. 3...
Posted To Twitter As: The Best Advice I’ve Ever Received @ Error - I was reading Fortune’s “Best Advice I Ever Got” story and it got me... (view)
Should Apple Have Disclosed Jobs’s Liver Transplant?
When I learned Steve Jobs had a liver transplant two months ago, my first thought was, “Wow! If I were on his PR team, I’d quit.” Talk about no transparency or honesty. So I decided to look into the reasons behind Apple not disclosing...
Posted To Twitter As: Should Apple Have Disclosed Jobs’s Liver Transplant? @ Error - When I learned Steve Jobs had a liver transplant two months ago, my... (view)
The June 19 #FollowFriday List
I love Fridays…not just because it means the weekend is upon, but also because I get to blog about how much I love my Twitter friends. Following is today’s list of people you should follow and the reasons why I love them. @JonathanManske I ...
Posted To Twitter As: The June 19 #FollowFriday List @ Error - I love Fridays…not just because it means the weekend is upon, but also because I get to blog... (view)
How Social Media Is Changing the Way We Do Business
Last week, I chatted with Sara Wilson, who writes for AllBusiness.com. We talked about how social media is changing the face of franchising, which she then turned into a story. See it here. But social media isn’t changing just the face of franchi...
Posted To Twitter As: How Social Media Is Changing the Way We Do Business @ Error - Last week, I chatted with Sara Wilson, who writes for AllBusiness.com. We... (view)
Want to Be Our Facebook Fan of the Week? We Tell You How.
Some of you know that we have a fan of the week of our Facebook page. I know that you know because yesterday I received several direct messages on Twitter asking me how YOU can be fan of the week. If you don’t already know about this, read on bec...
Posted To Twitter As: Want to Be Our Facebook Fan of the Week? We Tell You How. @ Error - Some of you know that we have a fan of the week of our Facebook page. I... (view)
The Retainer Vs. Hourly Rates Debate Continues
I was interested to read a June 1 article in PRWeek that was a debate between Steve Cody, the founder of Peppercom (and someone I got to cycle with in Palm Springs a couple of weeks ago) and Sean Cassidy, president of DKC (someone I’ve never met)...
Posted To Twitter As: The Retainer Vs. Hourly Rates Debate Continues @ Error - I was interested to read a June 1 article in PRWeek that was a debate between... (view)
Special PR #FollowFriday List
I have two PR groups I want to recognize today: My staff and PR firm leaders I’ve built relationships with through Counselors Academy. First, the Arment Dietrich team: @dblazek Diane is our business developer extraordinare. Never have I worked wi...
Posted To Twitter As: Special PR #FollowFriday List @ Error - I have two PR groups I want to recognize today: My staff and PR firm leaders I’ve built... (view)
Recommended Business Books
A few weeks ago, I asked each of you what you’d like to read about on this blog. Robert Saric asked if I would blog, “the books you recommend and why they are great.” Since that request, I’ve been compiling a list of business bo...
Posted To Twitter As: Recommended Business Books @ Error - A few weeks ago, I asked each of you what you’d like to read about on this blog. Robert Saric... (view)
The June 26 #FollowFriday List
It’s that time of the week…already! Man, this week went by quickly! Following are my 20 recommendations for following this week. And don’t forget to check back (at the bottom of the post) on others from weeks past you might have misse...
Posted To Twitter As: The June 26 #FollowFriday List @ Error - It’s that time of the week…already! Man, this week went by quickly! Following are my... (view)
20 Secrets I Wish Someone Had Told Me BEFORE I Started a Business
So you want to start a business? Well, here are a few things no one tells you, but you should know! 1. We all think we want to manage people. It has the perception of hitting the pinnacle of your career when you FINALLY get to manage people. It sucks. ...
Posted To Twitter As: 20 Secrets I Wish Someone Had Told Me BEFORE I Started a Business @ Error - So you want to start a business? Well, here are a few things no... (view)
The June 5 #FollowFriday List!
Last week’s blog post “WTH is FollowFriday” was very popular because people now have a reason to follow others on Twitter. Therefore, I’m making it a Friday tradition. If you’re not on Twitter, get there and follow these p...
Posted To Twitter As: The June 5 #FollowFriday List! @ Error - Last week’s blog post “WTH is FollowFriday” was very popular because people now... (view)
Death of the Corporate Web site?
Last night I had a mini debate on Twitter about the death of the corporate Web site. What prompted my question, “Is the corporate Web site about to die?” was an article on Mashable about social media making corporate Web sites irrelevant. I...
Posted To Twitter As: Death of the Corporate Web site? @ Error - Last night I had a mini debate on Twitter about the death of the corporate Web site. What... (view)
WTH is #FollowFriday?
I love #FollowFriday on Twitter. It’s fun to see what crazy things people will say about you (i.e. @StayBankdotCom today said people should follow me because I put words in people’s mouths for a living…to which I responded “SPIN...
Posted To Twitter As: WTH is #FollowFriday? @ Error - I love #FollowFriday on Twitter. It’s fun to see what crazy things people will say about you (i.e.... (view)
The Dec. 11 #FollowFriday Recommendations
It’s one of my favorite times of the week – #FollowFriday – because I can highlight a few Twitter friends for you to follow, meet, and engage with in the coming week. @dougleavy Doug is the grand social media poopah for @westonemusic (he also ma
Posted To Twitter As: The Dec. 11 #FollowFriday Recommendations @ Error - It’s one of my favorite times of the week – #FollowFriday – because I can... (view)
Social Media Is Relationships; It’s Not Selling
Yesterday we discussed the philosophy of social media: How do you have conversations with people in order to build better relationships? And there were a lot of great comments: * Johnnie Firari says, “Through relationships you can now gain/earn b...
Posted To Twitter As: Social Media Is Relationships; It’s Not Selling @ Error - Yesterday we discussed the philosophy of social media: How do you have... (view)
Lessons I’m Learning In My Journey to the Top
Nearly two years ago I had to make the transition from working in the business to working on the business. It was a difficult transition (still is sometimes) because no one tells you how to do it. When I asked my peers, friends, and family what a CEO s...
Posted To Twitter As: Lessons I’m Learning In My Journey to the Top @ Error - Nearly two years ago I had to make the transition from working in the... (view)
Value-Based Agency Compensation Models
I’m going through this process right now, trying to decide if our financial model makes sense for the future. I feel like billable hours is so archaic, but I also think we need to track time in order to be profitable. We are paid for our time so ...
Posted To Twitter As: Value-Based Agency Compensation Models @ Error - I’m going through this process right now, trying to decide if our financial model... (view)
Is Paying People to Tweet About Your Brand Going Too Far?
My dear friend @SarahRobinson sent me an article today via direct message. I knew there was a reason she wanted me to read it, but I didn’t fully understand until I got 3/4 of the way through reading it. Let me back up. The Ad Age article, ...
Posted To Twitter As: Is Paying People to Tweet About Your Brand Going Too Far? @ Error - My dear friend @SarahRobinson sent me an article today via direct... (view)
Paid to Blog? The FTC Might Come Knocking!
I clearly created quite a firestorm earlier this week when I blogged that I don’t think people should be paid to tweet about a brand. While I think a good number of commenters agreed with me, I think what caused the true firestorm is that I used ...
Posted To Twitter As: Paid to Blog? The FTC Might Come Knocking! @ Error - I clearly created quite a firestorm earlier this week when I blogged that I... (view)
Astroturfing Is WORSE than Spin!
As one of the leaders in the fight against destructive spin within the public relations community, I am astounded to see Dewey Square Group astroturfing for one of their clients. What’s astroturfing, you ask? It’s a political, public relati...
Posted To Twitter As: Astroturfing Is WORSE than Spin! @ Error - As one of the leaders in the fight against destructive spin within the public relations... (view)
Tips for Starting a Blog
When I speak across the country, I have a lot of people tell me they want to start a blog and they want to know how to get started. I always caution that blogs aren’t for everyone and that, once you get started, you can’t stop. It’s a pretty big tim
Posted To Twitter As: Tips for Starting a Blog @ Error - When I speak across the country, I have a lot of people tell me they want to start a blog and they want... (view)
Good Counsel: Counselor’s Academy 2009
Ben Wheatley and I coordinated the breakout sessions for this year’s Counselors Academy conference. We focused on finding the best of the best to discuss profitability, people, and potential, including other communicators, but also leaders from o...
Posted To Twitter As: Good Counsel: Counselor’s Academy 2009 @ Error - Ben Wheatley and I coordinated the breakout sessions for this year’s... (view)
Attracting Blog Readers Through Great Content
Based on the feedback from “Tips for Starting a Blog,” it sounds like you’re ready to attract readers. So let’s get started! My friend Jeff Lipschultz commented on Monday that he was going to be brash and suggest quality is key ...
Posted To Twitter As: Attracting Blog Readers Through Great Content @ Error - Based on the feedback from “Tips for Starting a Blog,” it sounds like... (view)
Optimizing Your Blog Posts
Guest blog written by Harry Brumleve So you’ve set up a blog that you’re passionate about and you’ve written your first few posts. Who has seen it? Your friends? Who is going to see it? Your mom? Likely if you’ve taken th
Posted To Twitter As: Optimizing Your Blog Posts @ Error - Guest blog written by Harry Brumleve So you’ve set up a blog that you’re passionate about... (view)
Using Social Media to Grow Your Business
This week I’m guest blogging for Tom Searcy on his blog “Hunting for Big Sales.” Check today’s post here for the first in a five day series on using social media to grow your business. Let me know what you think! ...
Posted To Twitter As: Using Social Media to Grow Your Business @ Error - This week I’m guest blogging for Tom Searcy on his blog “Hunting for Big... (view)
Cause Marketing–A Win-Win
I’m not in that category of people described as cynics so I tend to see the positive in almost everything. Excuse me for a minute while I tout what I think is a pure win-win and thank the folks at American Express for coming up with the idea more than .
Posted To Twitter As: Cause Marketing–A Win-Win @ Error - I’m not in that category of people described as cynics so I tend to see the positive in almost... (view)
Shoemakers Children Don’t Have Shoes
Isn’t that the old adage? The shoemakers children don’t have shoes? That’s what I think of when I read the Feb. 10 review of “PR: A Persuasive Industry” in USA Today. The article starts out with this… Sleazy. Dising..
Posted To Twitter As: Shoemakers Children Don’t Have Shoes @ Error - Isn’t that the old adage? The shoemakers children don’t have shoes? ... (view)
Arment Dietrich Is No Longer a PR Firm?
I’ve written, and rewritten, this blog post in my head the past two months and, now that the time is here to announce our news, I don’t have the perfect post yet. So…I’m just going to write it. Arment Dietrich is no longer a PR ...
Posted To Twitter As: Arment Dietrich Is No Longer a PR Firm? @ Error - I’ve written, and rewritten, this blog post in my head the past two months and, now... (view)
Get Organized: Streamlining News, Articles, and Blogs for Time Efficiency
Sometimes you have to hit me over the head with a 2 x 4 to get me to realize what I do every day A LOT of people would love to know. That’s what Robin Scott did when she direct messaged me about a comment I left on Julio Varela’s blog this ...
Posted To Twitter As: Get Organized: Streamlining News, Articles, and Blogs for Time Efficiency @ Error - Sometimes you have to hit me over the head with a 2 x 4... (view)
Blogging Tips: How to Promote and Publicize
Before the holidays, we spent some time here talking about blogs – how to create them, how to attract readers, and how to optimize your content. One thing, however, we didn’t discuss is how to promote and publicize your blog posts, after t..
Posted To Twitter As: Blogging Tips: How to Promote and Publicize @ Error - Before the holidays, we spent some time here talking about blogs – how to... (view)
How-To: Use Google Alerts
Yesterday I spoke to the WIN Home Inspection franchisees at their annual conference. As is typical, I had a few people tell me before the session began that social media is for their kids and they just don’t get it. One partner even told me that I had .
Posted To Twitter As: How-To: Use Google Alerts @ Error - Yesterday I spoke to the WIN Home Inspection franchisees at their annual conference. As is typical, I... (view)
Changing Our Habits for A Car?
Alright. I know this isn’t a typical blog post for me. But I need some help. And I thought, “Who better to ask than the blog readers?” I was in Atlanta last week. I rented a nice little Nissan Altima. It was a hybrid car. I liked it....
Posted To Twitter As: Changing Our Habits for A Car? @ Error - Alright. I know this isn’t a typical blog post for me. But I need some help. And I thought,... (view)
Social Media Do’s and Don’ts
I wrote this for a client today and thought it would be valuable for you. The do’s and don’ts of social media, according to Gini Dietrich. DO * Target your market to follow the right people. * Offer actionable advice. * Use your time wisely...
Posted To Twitter As: Social Media Do’s and Don’ts @ Error - I wrote this for a client today and thought it would be valuable for you. The do’s... (view)
It’s #FollowFriday Time!
This is a random mishmash of people I know both IRL and I’ve met recently on Twitter. Hope you enjoy…and have a great holiday weekend! @cruiter I met Mike through my friend @MichaelStern, first on Twitter and then IRL at #SMBChicago. He...
Posted To Twitter As: It’s #FollowFriday Time! @ Error - This is a random mishmash of people I know both IRL and I’ve met recently on Twitter. Hope... (view)
Why NOT Allowing Staff to Speak Publicly Is Idiotic
I’m pretty sure it’s career suicide to take on one of the PR industry’s top media outlets, but you’ve never known me to back down from a fight, have you? Jeremy Probert, a guest columnist with Ragan , yesterday wrote an article titled, “Why lett
Posted To Twitter As: Why NOT Allowing Staff to Speak Publicly Is Idiotic @ Error - I’m pretty sure it’s career suicide to take on one of the PR industry’s... (view)
Social Media: So Many Questions, So Little Time
It’s been a few weeks since I answered social media questions here so I’m going back and looking at some of the things people asked during the Vistage social media Webinars I hosted in July. Q: With increased popularity, so many people are ...
Posted To Twitter As: Social Media: So Many Questions, So Little Time @ Error - It’s been a few weeks since I answered social media questions here so... (view)
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Posted To Twitter As: [Title] C_Chat PingTwitter test @ Error - [Excerpt] C_Chat PingTwitter test (view)
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Posted To Twitter As: [Title] C_Chat/index.html PingTwitter test @ Error - [Excerpt] C_Chat/index.html PingTwitter test (view)
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Posted To Twitter As: [Title] C_Chat.xml PingTwitter test @ Error - [Excerpt] C_Chat.xml PingTwitter test (view)
The February 5 #FollowFriday
Are you ready? @PatrickReyes Patrick works at GM and is the furthest thing you would think when you think marketing and automaker. If he gets his way, he’ll change the way the auto industry communicates…for the better. On top of his demandi...
Posted To Twitter As: The February 5 #FollowFriday @ Error - Are you ready? @PatrickReyes Patrick works at GM and is the furthest thing you would think when you... (view)
January 29 #FollowFriday
I have been really bad at my #FollowFriday lists since the holidays. But I’m back! @DashalGroup Nick might very well be one of the funniest (is that a word) people I know. The things that come out of his mouth (or fingers) make you stop and think...
Posted To Twitter As: January 29 #FollowFriday @ Error - I have been really bad at my #FollowFriday lists since the holidays. But I’m back! @DashalGroup... (view)
Introducing the Arment Dietrich Tagline Contest
Last week we launched a Facebook fan page contest to create a new tagline for our newly designed Web site, set to launch late this week. We’ve had some great entries, but want to also open it to our blog readers. Following are a couple of our fav...
Posted To Twitter As: Introducing the Arment Dietrich Tagline Contest @ Error - Last week we launched a Facebook fan page contest to create a new tagline for our... (view)
Social Media Boundaries
Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so the friend request makes sense, but I don’t like to let people on my personal Facebook page who I don’t know in real life. This happens ...
Posted To Twitter As: Social Media Boundaries @ Error - Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so... (view)
Are Service Businesses Now Facilitators of Conversation?
Today’s digital age is about connection, conversation, and candy. Alright, not candy. I couldn’t think of another C word and I love candy. Connection, conversation, and engagement. Even transparency and honesty. Open your door, pull up your...
Posted To Twitter As: Are Service Businesses Now Facilitators of Conversation? @ Error - Today’s digital age is about connection, conversation, and candy.... (view)
Preparing Yourself for Media Interviews
I have a long-standing relationship with Hotel Executive and write an article for them quarterly. Today I am grateful for my friendship with their editor and the opportunity to help educate their readers on the importance of communication in a business...
Posted To Twitter As: Preparing Yourself for Media Interviews @ Error - I have a long-standing relationship with Hotel Executive and write an article for them... (view)
How Businesses Are Using Social Media
Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very curious mind. Following is an exerpt of an interview she did with me on how the franchise industry is using social media (I’ve changed to businesses here for pur...
Posted To Twitter As: How Businesses Are Using Social Media @ Error - Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very... (view)
Using the Power of Social Media for Business Growth
In honor of the holiday this week, I am going to post articles I’ve written for other publications in order to thank them for their support and drive traffic to their sites. Today is from AllBusiness.com (with a few changes made from franchising...
Posted To Twitter As: Using the Power of Social Media for Business Growth @ Error - In honor of the holiday this week, I am going to post articles I’ve... (view)
What Kellogg’s and the Great Depression Can Teach You About PR and Marketing
A few weeks ago, my friend Steve McKee wrote in his BusinessWeek column about companies doing their growth a big disservice in a down economy when they cut their advertising and PR budgets. You can read the article and comments here. Then, when I asked...
Posted To Twitter As: What Kellogg’s and the Great Depression Can Teach You About PR and Marketing @ Error - A few weeks ago, my friend Steve McKee wrote... (view)
Social Media Interns: The Pros and Cons
Today’s blog topic came from my friend Jeff Lipschultz. There’s been a lot of talk (and action) lately centered around “Social Media Interns.” Can you share with us the parameters for having an effective program? Some work for free. Some work
Posted To Twitter As: Social Media Interns: The Pros and Cons @ Error - Today’s blog topic came from my friend Jeff Lipschultz. There’s been a lot of... (view)
#FollowFriday – November 6, 2009
@mbernier I’ve just recently met Matt on Twitter, but he lives in Denver so you know we’ve become quick friends. He started a team on Movember.com, an organization designed to change the face of men’s health. The men involved are grow...
Posted To Twitter As: #FollowFriday – November 6, 2009 @ Error - @mbernier I’ve just recently met Matt on Twitter, but he lives in Denver so you know... (view)
Mastering the Art of Difficult Conversations
Last week I read an article on Harvard Business Review called “The Martial Art of Difficult Conversations.” While the author related a personal story to reflect on how to have conflict conversations, it very well applies to business. I hate...
Posted To Twitter As: Mastering the Art of Difficult Conversations @ Error - Last week I read an article on Harvard Business Review called “The Martial Art... (view)
Twenty Blogs You Should Check Out
Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the idea worked magically well! You each had great ideas and I’ll be using them here, which also means about 30 seconds of fame for you and a prize! Today ...
Posted To Twitter As: Twenty Blogs You Should Check Out @ Error - Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the... (view)
Q&A with Tasti D-Lite Director of Social Technologies
B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a frozen dessert company that has a cult-like following in New York City. They’ve begun franchising, in order to bring the cult to other parts of the country, and B.J. is tasked not...
Posted To Twitter As: Q&A with Tasti D-Lite Director of Social Technologies @ Error - B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a... (view)
It’s Okay to Fail
Today I have a guest blog post on Find Your Nerve, the brain child of my friend Steve McKee. Steve runs an ad agency in Albuquerque, McKee Wallwork Cleveland, and is the author of “When Growth Stalls.” A couple of months he called me and sa...
Posted To Twitter As: It’s Okay to Fail @ Error - Today I have a guest blog post on Find Your Nerve, the brain child of my friend Steve McKee. Steve runs... (view)
Edelman Admits They Don’t Know Social Media
It’s been a while since something in the news has gotten me fired up, but it happened this week. I saw the headline “Younger employees help senior executives unlock social media mystery” and clicked on the story to learn more. I expec...
Posted To Twitter As: Edelman Admits They Don’t Know Social Media @ Error - It’s been a while since something in the news has gotten me fired up, but... (view)
Crowdsourcing the FADS Blog Content
Last night I went to write today’s blog post and ended up with writer’s block. As I told Nancy Myrland, the only thing I really wanted to do is snuggle in my flannel sheets with the down comforter and the remote control. Instead, however, I asked my T
Posted To Twitter As: Crowdsourcing the FADS Blog Content @ Error - Last night I went to write today’s blog post and ended up with writer’s block. As I told... (view)
Selling Social Media to Your Executive Team: Part Two
Yesterday I moderated a social media monitoring and measuring panel for PRSA Chicago. Amber Naslund from Radian6, Brandon Noel from AllState, and Ian Sohn from Ogilvy 360 Digital were the panelists…and they were really good! We talked a lot abou...
Posted To Twitter As: Selling Social Media to Your Executive Team: Part Two @ Error - Yesterday I moderated a social media monitoring and measuring panel for... (view)
PR Implications of the Obama/FOX Feud
My husband, a Democrat adviser, joyfully recounted the Obama/FOX feud for me over drinks on Friday night. He hates FOX. So much so, that he changes my brother’s preset stations on both his TV and radio every time we’re in Denver. He won...
Posted To Twitter As: PR Implications of the Obama/FOX Feud @ Error - My husband, a Democrat adviser, joyfully recounted the Obama/FOX feud for me over drinks on... (view)
What’s Your Pitch In Today’s Online World?
Last week I was on a flight doing my second favorite thing…eavesdropping (people watching is my favorite). I was so intrigued by the conversation behind me that I stopped reading to listen. Guy #1: What do you do? Guy #2: Business process investigation.
Posted To Twitter As: What’s Your Pitch In Today’s Online World? @ Error - Last week I was on a flight doing my second favorite thing…eavesdropping... (view)
New FTC Guidelines Should Affect All Who Review Products
This won’t come as news to most of you: Last week the FTC released its new disclosure guidelines for bloggers. I don’t have a vested interest in this as I don’t make money from blogging. And I do believe there should be disclosure and...
Posted To Twitter As: New FTC Guidelines Should Affect All Who Review Products @ Error - This won’t come as news to most of you: Last week the FTC released... (view)
Build Your Online Community
Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost a portion of it here. The time in the early life of social media has come where people are beginning to question if it’s valuable. Many of our clients.
Posted To Twitter As: Build Your Online Community @ Error - Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost... (view)
Social Media Transparency
I’ve been meaning to write this blog post all week, but I’m a bit behind. I guess that’s what happens when you sleep all weekend, instead of being a responsible adult. I’m told I needed it. Now I don’t need to sleep for an...
Posted To Twitter As: Social Media Transparency @ Error - I’ve been meaning to write this blog post all week, but I’m a bit behind. I guess... (view)
The First #FollowFriday of October
It seems everyone in Chicago is waiting in anticipation for the International Olympic Committee to decide if we get to have the summer Olympics in 2016. Even I’m on pins and needles and wish they’d hurry up and decide! While I wait, I...
Posted To Twitter As: The First #FollowFriday of October @ Error - It seems everyone in Chicago is waiting in anticipation for the International Olympic... (view)
Rules for Better Engagement: Sometimes It’s As Simple As Two Words
I’m stubborn and I’m a book elitist. For those of you who know me really well, this comes to you as no surprise. I have an English literature degree from a private university. I’ve never read Stephen King because I learned in college ...
Posted To Twitter As: Rules for Better Engagement: Sometimes It’s As Simple As Two Words @ Error - I’m stubborn and I’m a book elitist. For... (view)
Real-World Social Media Ideas
Today I spoke at the Foodservice News Restaurant Business series, a conference created to provide smart business techniques to restaurants owners, operators, and chefs. As I do at the beginning of every speech, I asked the audience a bunch of questions...
Posted To Twitter As: Real-World Social Media Ideas @ Error - Today I spoke at the Foodservice News Restaurant Business series, a conference created to provide... (view)
Does Social Media Belong to PR?
I’m having an identity crisis and I need your help. It’s no secret we’ve changed our business model this year to incorporate social media into our traditional communication firm. All along I’ve been saying that PR deserves a pl...
Posted To Twitter As: Does Social Media Belong to PR? @ Error - I’m having an identity crisis and I need your help. It’s no secret we’ve... (view)
The September 25 #FollowFriday
I’ve been a bit lazy on the #FollowFriday blogs the past couple of weeks…mostly because my travel schedule is insane and it’s usually mid-afternoon (like it is now) before I’ve been able to get to it. BUT…enough excuses! I...
Posted To Twitter As: The September 25 #FollowFriday @ Error - I’ve been a bit lazy on the #FollowFriday blogs the past couple of weeks…mostly... (view)
Mistakes Made In Growing a Business
This week’s Crain’s Chicago Business focuses on enterprising women (and yes, I’m featured). But I’m not blogging about it to toot my own horn. I think there is more to the story than Crain’s was allowed to tell and I want ...
Posted To Twitter As: Mistakes Made In Growing a Business @ Error - This week’s Crain’s Chicago Business focuses on enterprising women (and yes,... (view)
Off the Record Doesn’t Exist
I have an off the record story for you. Many years ago, I secured a feature on 60 Minutes for a client. The story was a three day shoot, turned into 30 minutes for the program, on how catfish are farmed. Catfish, by nature, are bottom feeders. But cot...
Posted To Twitter As: Off the Record Doesn’t Exist @ Error - I have an off the record story for you. Many years ago, I secured a feature on 60 Minutes for... (view)
Using LinkedIn: Is It the Social Media Stepchild?
My friend Paul Segreto thinks LinkedIn is the social media stepchild and that it has yet to hit its prime. I’ve been thinking about this since he said that to me, and I think he’s right. When I first got on LinkedIn, I did it for the same r...
Posted To Twitter As: Using LinkedIn: Is It the Social Media Stepchild? @ Error - My friend Paul Segreto thinks LinkedIn is the social media stepchild and that... (view)
What Gets In the Way of Your Own Success?
My good friend Sarah Robinson wrote a great post on her blog, Maverick Mom, on Monday about the things that hang her up so much that she can’t move forward. She asked her readers what three things hang them up. I thought I’d share here what...
Posted To Twitter As: What Gets In the Way of Your Own Success? @ Error - My good friend Sarah Robinson wrote a great post on her blog, Maverick Mom, on Monday... (view)
Pay It Forward: How Working With Your Competition Is Better for Everyone
I just watched “Pay It Forward” for the 200th time and, of course, cried at the end. I don’t know why I do this. I think I’m going to make it through the end and then Helen Hunt crumbles and I lose it. This time around, though, ...
Posted To Twitter As: Pay It Forward: How Working With Your Competition Is Better for Everyone @ Error - I just watched “Pay It Forward” for the... (view)
Today’s #FollowFriday Goes Out to #SMBChicago
I recently moderated a discussion on social media measurement at #SMBChicago. Following are the people who sat at my table. @monicaobrien Monica is a marketing professional in Chicago who is taking what she is learning in social media and helping clien...
Posted To Twitter As: Today’s #FollowFriday Goes Out to #SMBChicago @ Error - I recently moderated a discussion on social media measurement at #SMBChicago.... (view)
Social Media Measurement: What’s the ROI?
Yesterday morning I moderated a discussion on social media measurement at #SMBChicago. We started the discussion with some of the free tools I blogged about a couple of weeks ago (see it here). Then we spent some time discussing additional tools. They ...
Posted To Twitter As: Social Media Measurement: What’s the ROI? @ Error - Yesterday morning I moderated a discussion on social media measurement at... (view)
PR Firms Add No Value? Truth or Fiction?
Yesterday I read an article titled, “90 percent of PR firms add no value.” My friend Jeff Mello sent it to me wanting my opinion on it and (I think) wanting me to get fired up. The truth of the matter is, I agree (sorry Jeff!). The article,...
Posted To Twitter As: PR Firms Add No Value? Truth or Fiction? @ Error - Yesterday I read an article titled, “90 percent of PR firms add no value.”... (view)
Corporate Transparency: Communicating Changes
When the Zappos/Amazon deal went through on July 22, my friend Travis Dudfield asked my opinion on the communication to Zappos employees. I told him to let the media storm die down and I would write a blog post about it. So here it is! There was A LOT...
Posted To Twitter As: Corporate Transparency: Communicating Changes @ Error - When the Zappos/Amazon deal went through on July 22, my friend Travis Dudfield... (view)
Glass Ceilings for Women Entreprenuers
I have a story to tell you. I told Barry Moltz this story this morning and he said, “You should write about that.” When I started Arment Dietrich nearly five years ago (coming up in April!), I would go to new business meetings and the men i...
Posted To Twitter As: Glass Ceilings for Women Entreprenuers @ Error - I have a story to tell you. I told Barry Moltz this story this morning and he said,... (view)
A Special #EpicMeetUp From Near #FollowFriday
@NatSlavin Nat lives in Chicago and many months ago @SarahRobinson suggested we meet because we both love a lot of the same things. Since then, I’ve learned that Nat loves food almost more than I do and that he has impeccable taste. The only prob...
Posted To Twitter As: A Special #EpicMeetUp From Near #FollowFriday @ Error - @NatSlavin Nat lives in Chicago and many months ago @SarahRobinson suggested we... (view)
Business Succession Plan: What Happens In An Emergency?
On Saturday morning, I set out with my cycling group to ride at 5:15. The sky was overcast and a bit foggy and the wind was gusting at 35 mph, but the temperature was perfect, the wind was blowing only in one direction (which meant on the way home it...
Posted To Twitter As: Business Succession Plan: What Happens In An Emergency? @ Error - On Saturday morning, I set out with my cycling group to ride at 5:15. The... (view)
Is It True Behind Every Successful Woman Is a Man?
One of my favorite reporters in the entire world is Del Jones, the leadership columnist for USA Today. I’ve worked with him for many years. I know him in real life. I’m featuring him as a case study in a book (details forthcoming). And I.
Posted To Twitter As: Is It True Behind Every Successful Woman Is a Man? @ Error - One of my favorite reporters in the entire world is Del Jones, the leadership... (view)
CEO Leadership Skills: What Does It Take to Be Level 5?
I think most of you know I’m a Vistage member. My Chair was here on Friday for our monthly one-to-one meeting. During that meeting he said to me, “It’s time for you to stop being an entrepreneur and become a level 5 CEO.” As is ...
Posted To Twitter As: CEO Leadership Skills: What Does It Take to Be Level 5? @ Error - I think most of you know I’m a Vistage member. My Chair was here on... (view)
A Special #EpicMeetUp From Far #FollowFriday
July 25 was one for the history books when 10 people flew into Chicago for #epicmeetup. We met at Rockit in Wrigleyville and about 50 people ended up coming by at some point. Today’s #FollowFriday recommendations are for those who came from far t...
Posted To Twitter As: A Special #EpicMeetUp From Far #FollowFriday @ Error - July 25 was one for the history books when 10 people flew into Chicago for... (view)
Measuring Social Media – Setting Benchmarks and Goals
One of the things I love about social media is it’s SO easy to measure! It’s so easy to set benchmarks and goals and then you can get as much information as you like (daily, weekly, monthly, quarterly, or annually) to watch you get closer a...
Posted To Twitter As: Measuring Social Media – Setting Benchmarks and Goals @ Error - One of the things I love about social media is it’s SO easy to... (view)
Intro to Social Media: What Is It?
We’ve spent some time here in the past few weeks talking about how much time to spend on social media, how to build content, and how to drive traffic. But a lot of the questions I’m getting from clients and prospects are along the lines of...
Posted To Twitter As: Intro to Social Media: What Is It? @ Error - We’ve spent some time here in the past few weeks talking about how much time to spend... (view)
Social Media Monitoring: Getting Started with Free Tools
In the past couple of weeks, we’ve had a lot of conversation about WHYyou should participate in a social media program. So you want some tips and tools on HOW to actually do that now?!? The very first step is to LISTEN and that’s where we...
Posted To Twitter As: Social Media Monitoring: Getting Started with Free Tools @ Error - In the past couple of weeks, we’ve had a lot of conversation about... (view)
It’s #FollowFriday!
Just like I do every week, I’ve been compiling a list of people who have been highly engaging this week. Following are my July 24 recommendations for #FollowFriday. @aaswartz I briefly met Angie in San Diego in January and she immediately struck ...
Posted To Twitter As: It’s #FollowFriday! @ Error - Just like I do every week, I’ve been compiling a list of people who have been highly engaging... (view)
Blog Content Creation: Tips for Writing Compelling Posts
Our newsletter was released yesterday and, in it, we described how to start a blog, create content, and drive traffic once you got going. If you don’t subscribe, do so here. It got me thinking. Trust me when I say it’s hard to write compe..
Posted To Twitter As: Blog Content Creation: Tips for Writing Compelling Posts @ Error - Our newsletter was released yesterday and, in it, we described how to... (view)
How Much Time Should I Spend On Social Media?
I get this question ALL THE TIME! How much time should I spend on social media? How much time do you spend on your email? Do you have it down to a science that you can manage it effectively, while still doing your job? When email first entered our wor...
Posted To Twitter As: How Much Time Should I Spend On Social Media? @ Error - I get this question ALL THE TIME! How much time should I spend on social... (view)
It’s #FollowFriday! The July 17 Edition
@TheRealPRMan Steve tweets the BEST information I’ve found from one person. When I need a blog idea, I always go to his Twitter stream. He always finds the best industry news that is worth sharing. Plus I think his Twitter handle is funny…I...
Posted To Twitter As: It’s #FollowFriday! The July 17 Edition @ Error - @TheRealPRMan Steve tweets the BEST information I’ve found from one person.... (view)
Selling A Social Media Program to Your Executive Team
I know I don’t act like what people think a CEO should act like, but I do think like one. I love numbers and know that’s part of what makes us successful. I look at EVERYTHING and measure its return-on-investment. We look at what is best fo...
Posted To Twitter As: Selling A Social Media Program to Your Executive Team @ Error - I know I don’t act like what people think a CEO should act like, but... (view)
Especially Online, First Impressions Last Forever
I was talking to a girlfriend this morning and she said, “I have a topic for your next newsletter!” I love getting feedback from my smart friends, so I was all ears. She suggested we discuss how to blur the personal and professional lines o...
Posted To Twitter As: Especially Online, First Impressions Last Forever @ Error - I was talking to a girlfriend this morning and she said, “I have a topic... (view)
Should Interns Run Your Social Media Program?
Last week, Caitlin McDevitt from Slate and The Big Money called, wanting to know if I have an opinion on the Pizza Hut twintern. Do I have an opinion?!? You can read the article here, along with my opinion. There also was a blog written by BFG Communic...
Posted To Twitter As: Should Interns Run Your Social Media Program? @ Error - Last week, Caitlin McDevitt from Slate and The Big Money called, wanting to know if... (view)
The July 10 #FollowFriday Recommendations
@TransitionalTee Teresa has spent some time in Chicago because she wants to move here, but I’ve never met her IRL. That being said, I am really impressed with her ability to network, learn, and engage. She writes a daily blog, she uses social med...
Posted To Twitter As: The July 10 #FollowFriday Recommendations @ Error - @TransitionalTee Teresa has spent some time in Chicago because she wants to move here,... (view)
Does Vacation Mean No Access to the Outside World?
My friend Amber Naslund went on vacation last week (the first in more than a year and very well deserved) and, as she left, she wrote a blog post about how vacation can be digital, too. Read the post here. As most of you know, I hiked Pike’s P...
Posted To Twitter As: Does Vacation Mean No Access to the Outside World? @ Error - My friend Amber Naslund went on vacation last week (the first in more than... (view)
Isn’t PR About Developing and Fostering Relationships?
Even though I tweeted the July 4 New York Times article, “Spinning the Web: PR In Silicon Valley”, it’s created quite a stir in our industry and I’d be remiss in not commenting on it. The PR industry is changing. That’s ri...
Posted To Twitter As: Isn’t PR About Developing and Fostering Relationships? @ Error - Even though I tweeted the July 4 New York Times article,... (view)
The Special Holiday #FollowFriday Edition
As I mentioned yesterday, I’m on vacation (and less than 24 hours from hiking Pike’s Peak!) so I’m being semi-lazy. Following are my #FollowFriday lists for the past six weeks. I love #FollowFriday on Twitter. It’s fun to see what cra.
Posted To Twitter As: The Special Holiday #FollowFriday Edition @ Error - As I mentioned yesterday, I’m on vacation (and less than 24 hours from hiking... (view)
Talking PR, Franchising and Social Media
It’s a holiday weekend and I’m taking today off, too. Four days of Gini time to cycle, hike, and be with my family and friends. But what that means to you is I’m going to be lazy with the blog today and tomorrow. But don’t stop ...
Posted To Twitter As: Talking PR, Franchising and Social Media @ Error - It’s a holiday weekend and I’m taking today off, too. Four days of Gini time... (view)
Should CEOs Spend Time On Social Networking?
Did anyone else see the Newsweek article that discusses all the reasons why a CEO should not be on the social networks? The one that says, “the social media advocates have reached the point where they believe that the sun rises and sets on the in...
Posted To Twitter As: Should CEOs Spend Time On Social Networking? @ Error - Did anyone else see the Newsweek article that discusses all the reasons why a CEO... (view)
An Email Ban? Are You Kidding?
Yes, it’s true. We instituted an internal email ban at Arment Dietrich. Well, it started as an email ban and now it also includes instant messaging. It all started when my colleague, Christine Heim, blogged about an internal email boycott by a single w.
Posted To Twitter As: An Email Ban? Are You Kidding? @ Error - Yes, it’s true. We instituted an internal email ban at Arment Dietrich. Well, it started as an... (view)
December 4 #FollowFriday Recommendations
I continue meeting really great people on Twitter. Following are a few new friends and few old ones, as well. @julito77 Julio is, by far, one of the best people in real life and on the social networks. He started V5, an arm of his family’s compa..
Posted To Twitter As: December 4 #FollowFriday Recommendations @ Error - I continue meeting really great people on Twitter. Following are a few new friends and... (view)
The Best Advice I’ve Ever Received
I was reading Fortune’s “Best Advice I Ever Got” story and it got me thinking. What’s the best advice I’ve gotten as I’ve journeyed through my career? 1. Never be afraid to get your hands dirty. 2. Lead by example. 3...
Posted To Twitter As: The Best Advice I’ve Ever Received @ Error - I was reading Fortune’s “Best Advice I Ever Got” story and it got me... (view)
The June 19 #FollowFriday List
I love Fridays…not just because it means the weekend is upon, but also because I get to blog about how much I love my Twitter friends. Following is today’s list of people you should follow and the reasons why I love them. @JonathanMan